14. Utility computing to the rescue
Elastic infrastructure allows high availability by default.
Scale is there when you need it, without large upfront costs.
15. Infrastructure
Cost $
Unable to
Large serve
Capital constituents
Expenditure
Predicted
Demand
Traditional
Hardware
Actual
Demand
Automated
Virtualization
time
16. Reach and support a global audience
CloudFront content delivery network.
Latency aware routing for Route 53.
51. Daily batch processing requirement: 3.5 billion records
Click stream data
(TB’s / day)
71 million unique cookies
1.7 million targeted ads per day
Optimize next Daily online ad Several TBs of Clickstream logs a day
day’s ad spend spend analysis
Compile Results
52. Home theater Clickstream
system purchase analysis from Targeted
Analyze Targeted advert displayed
and is searching similar purchase
for video games behavior (1.7 Million per day)
Traditional infrastructure AWS Cloud
SAN storage Cloud Services
30 servers for compute Hadoop and Cascading
3 high-end SQL servers “Ad Serving” Integration
Upfront CapEx: ~$500K Upfront CapEx: $0
Recurring OpEx: significant Recurring OpEx: $13K/mo.
Procurement time: 2 mos. Procurement time: 0
Processing time: 2 days /Job Processing time: 8 hours / Job
54. 3. Backup and Disaster Recovery
Durable storage. Physical separation.
Elastic infrastructure for rapid recovery.
55. High Backup Disaster
Availability Storage Recovery
56. Enterprise Fast, secure, cost effective backup
application backup and DR for Oracle apps
and DR
DR for regulated Reducing cost of vaulting and DR
industries implementations by up to 50%
Oracle E-business IT and Operations are more
Suite DR of dev/test responsive to the business
Hot site DR for Avoiding $1M of infrastructure and
enterprise clients admin costs
57. 3. Backup and Disaster Recovery
Backup to AWS S3. Recover on-premise.
Recover to EC2.
58.
59. Pilot Light
User or system
Web Web
Server Server
Amazon Route 53 Not Running
Application Application
Server Server
Database Database
Data Mirroring/ Smaller Instance
Server Server
Replication
Data Data
Volume Volume
60. Pilot Light
User or system
Web
Web Web
Server
Server Server
Amazon Route 53 Not Running
Application Application
Server Server
Database Database
Database Data Mirroring/ Smaller Instance
Server Server
Server Replication
Data Data
Volume Volume
61. Pilot Light
User or system
Web
Web Web
Server
Server Server
Amazon Route 53 Start in minutes
Application Application
Server Server
Database Database
Database Data Mirroring/ Resize as desired
Server Server
Server Replication
Data Data
Volume Volume
