This website deals with total marriage services like makeup, dress, photographers and etc. Client can add, delete and manage the content anywhere, anytime. This website is designed and developed using custom Content Management System(CMS) This website is designed and developed by Dubai based leading website designing and development company www.infoquestit.com

1. Case Study- TheWhiteConnection.com
TheWhiteConnection.com:
“There is no more lovely, friendly and charming relationship, communion or
company than a good marriage.”- Martin Luther
TheWhiteConnection.com is a website completely dedicated to the unison of couples
in the institution of marriage. It’s the one stop shop you absolutely need when you tie the
knot. You concentrate on walking down the aisle and engage in one of the most important
days in your life while TheWhiteConnection people take care of your marriage needs.
Design:
One of the most noticeable features of TheWhiteConnection.com is its design.
“Aesthetic” is the word which comes to mind when somebody pores over the website. All
the pages of the website are pleasant to watch and have been designed in a simple manner.
The different vendors showcase their products related to wedding ranging from
wedding designers, vendors who are specialists in catering, beauty experts, bridal dress
boutiques, florists, rentals of any sort needed for a website, vendors who can work well
with aplomb on wedding planning, etc. These items are showcased in a pleasing manner
designed with a whole lot of sensibility.
All the vendors showcase their products with attractive images of it along with a
detailed description making sure the user understands the story behind each product and
falls in love with the product, thanks to the way the site is designed without anything flashy
but still holds interest in the eyes of the beholder. The products are displayed beautifully
with all the concentration done on highlighting the features of the product. Because we
know that any day, product is the HERO! New vendors are encouraged to come up with
innovative products and they are given an opportunity to showcase their products here.
We made sure that the design we prepared was exactly as thought by our clients. We were
able to achieve this because of our requirements gathering process and the fact that we
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2. Case Study- TheWhiteConnection.com
kept updating them on the progress of the project on a daily basis. Our daily updates made
sure that the speed with which we finished the project was highly appreciated by our
esteemed clients.
Our clients wanted the website with certain specifications. We had many
brainstorming session with our clients regarding their requirements. All their needs were
duly noted down and we understood and studied the intricate details involved in this new
website. We had many meetings with our in-house technical team on the project and we
were even able to contribute new and useful ideas for the project. We kept our client
updated on every topic.
Technologies used:
Our technical team zeroed in on the technologies that should be used since various
technologies have its own functionalities and they have to be carefully selected. We have
experience in developing a lot of websites and we brought in our whole experience while
developing TheWhiteConnection site. For an enhanced user interface experience, we made
use of JavaScript which is also generally used in a dynamic website.
Cascading Style Sheets (CSS) which we used provides more flexibility and control in
specification of presentation characteristics, etc. to the website. We used XHTML and HTML
as they allow images and objects to be embedded and allows creating interactive forms and
used to parse documents, well to explain it in simple layman terms, more people can see
your site the way it is meant to be seen. We also did not miss out on implementing the
jQuery
Products:
TheWhiteConnection is one of those concepts which has created a business out of a
very simple idea and are thriving now! With the global consumption rate increasing, people
are ready to shell out a lot of money especially for marriage. This site was created because
of the growing need of not having to search in different places for different marriage needs.
When they came to us with the idea, we knew it was a sure shot hit but we also know it
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3. Case Study- TheWhiteConnection.com
completely depended on the usability and easy navigation and design of the website so that
it is a pleasant experience to the user.
The WhiteConnection has a plethora of products and services lined up for folks
getting married. The services range from Catering, Florist, Light and Sound decoration,
Photo and Video team, miscellaneous rentals, sweets, professional wedding planners. Also
these services can be ordered: Henna, Makeup artists, Salon services, Spa services and
Tailoring services. Beauty products are also available at competitive prices for a customer.
The vendors who offer their services are authorized to do business here in
thewhiteconnection.com only after a thorough scrutiny is done for their authenticity and
brand value in the market. So the customer can believe in the quality of the services got in
TheWhiteConnection’s vendors. These services are highly valued in the market and have
gained prominence with the consumers creating a niche value for itself in this new market.
The products are categorized and displayed with compelling and terrific designs of
the products that are available almost creating an aura around the site after one visits it.
Challenges involved:
The biggest challenge which we faced in this project was creating the website given
the theme of marriage of surrounding it and making it look elegant and glamorous. The
final look of the website is what our clients had wanted and what we knew that we would
be able to create. Excellence at its best! Our clients are extremely satisfied with the
outcome and most of our customers are 100% referenceable customers. The best thing
about the Infoquest team is that you will have high expectations from us and we will bowl
you over by going above and beyond that!
The requirements collecting session is always a grueling session and we make no
bones about the fact that not even a single expectation of our clients are brushed aside and
we clearly understand their expectations and give them the best results which is
synonymous with Infoquest’s capabilities.
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4. Case Study- TheWhiteConnection.com
Our clients wanted a functionality where posts which have similarity in its content
and category be listed below every post. Our development team assigned a tag to each of
the content on the website with a corresponding tag associated with it, so every time an
item is selected, other items which have a similar tag associated with the selected item is
displayed as Similar Posts below making it easier for a user to find out similar items
present in the website.
We have integrated the site with Google Analytics which will help the website
owners to keep track of everything that happens in the site thereby ensuring that our
clients can come to various useful conclusions regarding the business that is happening
with the data in hand and necessary steps can be taken regarding the issues which can be
easily found out. The data that is found out from the use of Google Analytics can be used to
found out from where the sales have come, the vendor whose products do not sell much,
the most used purchased products, the most popular vendors, etc.
Conclusion:
TheWhiteConnection.com is a blessing to all those who have their wedding plans
charted out but don’t know where to start from. This is one unique website which caters to
the various kinds of requirements during a wedding. There are a variety of products and
services available with TheWhiteConnection folks for marriage needs. All these products
and services are available at competitive prices and the vendors are usually the best in
their respective businesses. The services range from catering, florist to spa services. Even
new vendors will be included on request from the customers.
We are proud to have been associated in the development of
TheWhiteConnection.com which has such a unique business concept and for a noble need.
Our time tested concepts in gathering our clients’ business requirements and our
experienced technical team have added a whole lot of value to the wonderful concept of the
website and created a good and a sturdy website just like our client wanted.
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5. Case Study- TheWhiteConnection.com
Infoquest JLT, Dubai
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