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Who YA? Why YA? How YA? Presented by Beth Gallaway Carnegie Library of Pittsburgh
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object]
Teen Brain Development ,[object Object],[object Object],[object Object]
Who YA? ,[object Object],[object Object],[object Object]
Millennials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Millennials & Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gamers ,[object Object],[object Object]
Gamer Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beck, John and Mitchell Wade.  Got Game: How the Gamer Generation is Reshaping Business Forever . Harvard Business School Press, 2004.
Platform Agnostic
Micromedia Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who YA Resources ,[object Object],[object Object],[object Object]
Why YA? ,[object Object],[object Object],[object Object],[object Object]
Why YA? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why YA? ,[object Object],[object Object]
Why YA? ,[object Object]
Convincing your Colleagues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Convincing your Colleagues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why YA Resources ,[object Object],[object Object],[object Object]
How YA ,[object Object],[object Object],[object Object],[object Object]
Provide Excellent  Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Provide Excellent  Reference Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
Becoming a Strategy Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Provide Excellent  Reader’s Advisory Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If You Like City of Heroes
Teen Spaces Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Peabody Institute Library Danvers, MA http://www.flickr.com/photos/informationgoddess29/sets/72157604161429738/
Seekonk Public Library Seekonk, MA http://www.flickr.com/photos/informationgoddess29/sets/72157605215189280/
Teen’Scape, LAPL Los Angelel, CA http://www.flickr.com/photos/informationgoddess29/sets/72157594561431396/
LAPL TEEN’SCAPE   LOS ANGELES, CA http://www.flickr.com/photos/informationgoddess29/sets/72157594561431396/
Ocean County Library System Tom’s River, NJ http://www.flickr.com/photos/informationgoddess29/sets/72157600301119059/
OCEAN COUNTY LIBRARY SYSTEM TOM’S RIVER, NJ http://www.flickr.com/photos/informationgoddess29/sets/72157600301119059/
Farmington Public Library Farmington, CT http://www.flickr.com/photos/informationgoddess29/sets/72157604050215319/
Farmington Public Library Farmington, CT http://www.flickr.com/photos/informationgoddess29/sets/72157604050215319/
Collections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Counts As Reading? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audiobooks = literacy ,[object Object],[object Object],[object Object]
Gaming = literacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reading Online = Literacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BEST BOOKS, NANTUCKET ATHENEUM NANTUCKET, MA
PRINT & NONPRINT,  PEABODY INSTITUTE LIBRARY DANVERS, MA http://www.flickr.com/photos/informationgoddess29/sets/72157604161429738/
MAGAZINES, FARMINGTON PUBLIC LIBRARY FARMINGTON, CT
PLAYAWAYS, EVANSTON PUBLIC LIBRARY EVANSTON, IL http://eplteen.wordpress.com/tag/playaways/
MP3S, SOUTH HUNTINGTON PUBLIC LIBRARY SOUTH HUNTINGTON, NY http://www.shpl.info/catalog_ipodmusic.asp
Collections ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Tips for Getting Teens to Read ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Program Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scheduling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object]
Budget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Funding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Program Approved ,[object Object],[object Object],[object Object],[object Object]
PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object]
What is Social Software? ajax.phpmagazine.net/2006/02/great_collection_of_web_20_log.html
Social Software Assumptions ,[object Object],[object Object],[object Object]
How do you feel about Social Networking sites?  “ Libraries cannot afford to ignore the social networking potential to attract new, younger and more technologically interested customers.” "It's where the patrons are so we need to be visible to them-marketing, information and building community online.  Not all patrons have to walk through the door.  We can make connections with and serve online those patrons who, for whatever reason, won't be physically in the library." “ At this time we feel the drawbacks outweigh the benefits" “ not sure--need more info"
Why are Social Networks so popular? ,[object Object],[object Object],[object Object],[object Object],[object Object]
P E A C E F I R E  http://www.peacefire.org
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web As Platform: Face Your Manga ,[object Object],[object Object],Face Your Manga http://www.faceyourmanga.com
Face Your Manga: Uses ,[object Object],[object Object],[object Object],Face Your Manga http://www.faceyourmanga.com
Face Your Manga Face Your Manga http://www.faceyourmanga.com
Collective Intelligence: Sims OnStage ,[object Object],[object Object],[object Object],Sims OnStage http://thesimsonstage.ea.com/
Library Relevant Uses for Sims OnStage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sims OnStage http://thesimsonstage.ea.com/
Data Driven: Online Summer Reading ,[object Object],[object Object],[object Object],MA 2008 Statewide Summer Reading Program: Wild Reads http://www.readsinMA.org
Online Summer Reading screenshot MA 2008 Statewide Summer Reading Program: Wild Reads http://www.readsinMA.org
Everything’s in Beta: Meebo ,[object Object],[object Object]
Meebo Me! ,[object Object],[object Object],[object Object],[object Object]
Virtual Author Visits: Public Library ,[object Object],[object Object],                 
Virtual Author Visits: Regional Library System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cheshire Public Library ,[object Object],[object Object]
GabCast ,[object Object],[object Object]
Light Programming Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Facebook gives people the power to share and makes the world more open and connected.” Schmelling, Sarah. “Hamlet.” The Bard of Avon on Facebook. http://www.angelfire.com/art2/antwerplettuce/hamlet.html
Hennepin County Library  ,[object Object],[object Object]
Thunder Bay YAC ,[object Object],[object Object]
Rich User Experience Library 2.0 Night Brewster Ladies Library (MA)
YouTube Contest Denver Public Library (CO) http://teens.denverlibrary.org/media/youtube.html
Handheld Program ,[object Object],[object Object],[object Object]
Wii Sports ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guitar Hero Tournament  ,[object Object],[object Object]
Free Play ,[object Object],[object Object]
RuneScape Club Glendale, AZ
“ I LOVED DDR” ,[object Object],“ I liked this because there’s too few of the DDR community around.  This is a good opportunity to meet people with like interests.”
Game Design ,[object Object],[object Object]
Carousel Brainstorming ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object]
Set a SMART Goal ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Who/Why/How YA?

  • 1. Who YA? Why YA? How YA? Presented by Beth Gallaway Carnegie Library of Pittsburgh
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  • 25. If You Like City of Heroes
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  • 27. Peabody Institute Library Danvers, MA http://www.flickr.com/photos/informationgoddess29/sets/72157604161429738/
  • 28. Seekonk Public Library Seekonk, MA http://www.flickr.com/photos/informationgoddess29/sets/72157605215189280/
  • 29. Teen’Scape, LAPL Los Angelel, CA http://www.flickr.com/photos/informationgoddess29/sets/72157594561431396/
  • 30. LAPL TEEN’SCAPE LOS ANGELES, CA http://www.flickr.com/photos/informationgoddess29/sets/72157594561431396/
  • 31. Ocean County Library System Tom’s River, NJ http://www.flickr.com/photos/informationgoddess29/sets/72157600301119059/
  • 32. OCEAN COUNTY LIBRARY SYSTEM TOM’S RIVER, NJ http://www.flickr.com/photos/informationgoddess29/sets/72157600301119059/
  • 33. Farmington Public Library Farmington, CT http://www.flickr.com/photos/informationgoddess29/sets/72157604050215319/
  • 34. Farmington Public Library Farmington, CT http://www.flickr.com/photos/informationgoddess29/sets/72157604050215319/
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  • 40. BEST BOOKS, NANTUCKET ATHENEUM NANTUCKET, MA
  • 41. PRINT & NONPRINT, PEABODY INSTITUTE LIBRARY DANVERS, MA http://www.flickr.com/photos/informationgoddess29/sets/72157604161429738/
  • 42. MAGAZINES, FARMINGTON PUBLIC LIBRARY FARMINGTON, CT
  • 43. PLAYAWAYS, EVANSTON PUBLIC LIBRARY EVANSTON, IL http://eplteen.wordpress.com/tag/playaways/
  • 44. MP3S, SOUTH HUNTINGTON PUBLIC LIBRARY SOUTH HUNTINGTON, NY http://www.shpl.info/catalog_ipodmusic.asp
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  • 56. What is Social Software? ajax.phpmagazine.net/2006/02/great_collection_of_web_20_log.html
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  • 58. How do you feel about Social Networking sites? “ Libraries cannot afford to ignore the social networking potential to attract new, younger and more technologically interested customers.” "It's where the patrons are so we need to be visible to them-marketing, information and building community online. Not all patrons have to walk through the door. We can make connections with and serve online those patrons who, for whatever reason, won't be physically in the library." “ At this time we feel the drawbacks outweigh the benefits" “ not sure--need more info"
  • 59.
  • 60. P E A C E F I R E http://www.peacefire.org
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  • 64. Face Your Manga Face Your Manga http://www.faceyourmanga.com
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  • 68. Online Summer Reading screenshot MA 2008 Statewide Summer Reading Program: Wild Reads http://www.readsinMA.org
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  • 78. Rich User Experience Library 2.0 Night Brewster Ladies Library (MA)
  • 79. YouTube Contest Denver Public Library (CO) http://teens.denverlibrary.org/media/youtube.html
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