1. How to Successfully
Grow Your Coaching
Business
Presented by Tyler Garns
Director of Marketing, Infusionsoft
Jack Born
Founder of AffiliateSalesChannel.com
@tylergarns
2. Housekeeping
A/V Check
You’re all on mute
One question survey when you leave
Ask questions through GoToWebinar - I’ll handle them
at the end
Feel free to tweet if you like our content
Jack has a really cool free report at
www.tacticaltriangle.com - go get it
This will not be a demo of Infusionsoft - please visit
http://www.infusionsoft.com/demo
@tylergarns
3. When you started your
coaching/consulting
business, you really just
entered a ....
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5. Unfortunately...
The coaching/
consulting business
lends itself to the trap
more than most other
business
You may feel like you
made a bad choice
@tylergarns
6. Luckily...
There are people that
have figured out how
to get out of the trap
With the right strategy
& tools you can do it
too
That’s why Jack is on
the call with me
@tylergarns
7. Let’s examine the trap:
You trade time for money
Your income is capped by how much time you can
dedicate to coaching
“Information” is becoming commoditized because of
the Internet
It feels like everyone is giving away great information
- how can you charge for the information you have?
@tylergarns
8. Examining the trap...
The lifetime value of a customer is limited
If you do your job, your customers shouldn’t need
you after a while. Can your curriculum extend
forever? When will people stop paying?
Finding new clients is tricky
You may not have a hefty advertising budget
You end up working with people you know (that
means “friends & family discounts”)
@tylergarns
9. Examining the trap (cont’d)
Your clients require a very hands-on, personal
relationship
Desperation leads to taking on clients that aren’t a
good fit
They want discounts
They complain about stuff
They request refunds
They milk you dry
@tylergarns
11. How to grow a successful
coaching business
Don’t listen to other coaches that say you can’t make it
as a coach (they’re stuck in the trap)
Stop thinking of yourself as a coach & start thinking of
yourself as a business
Build a system that doesn’t require YOU to run
everything
@tylergarns
12. How to grow a successful
coaching business
Sell your coaching program as a product with results
Do not sell hours
Focus on 3 things
Being the best coach/consultant in your niche
Marketing your business
Building the system
@tylergarns
13. Be the best coach
Be humble
Find a coach or other mentor who can help you with
this
Look to people who have been successful in the way
you want to be
@tylergarns
14. Marketing your business
4 areas you need to work on:
Getting more traffic to your site
Converting more of your traffic to leads
Converting more of your leads to paying customers
Converting more customers to high paying
customers
@tylergarns
15. Build the system
You MUST have a curriculum
For your own sanity, you need a step-by-step
process to follow as you coach your clients
Your clients will be impressed if they see that you
have a process for taking them from where they are
to where they want to go
Document all processes - make it so an 18 year old kid
could do it if you gave him the documentation
@tylergarns
16. Build the system
Automate as much as possible - the more you
automate, the more you can make it dummy-proof
Yes, you can automate personal relationships
@tylergarns
17. Create an ascension path
Freeminum or low cost
coaching 1:1
Mid-tier group
coaching Group
High dollar 1:1
coaching
Freemium
@tylergarns
18. Freemium or low cost tier
This level should be
completely automated
Use email & video to
multiply yourself
Use email
autoresponders to
build a personal
relationship Freemium
@tylergarns
19. Middle tier
Semi-automated
Coach in groups or
HIRE coaches in
training Group
All roads should lead to
1:1 coaching
@tylergarns
20. One-on-one coaching
This is where you make
big money and have
lots of fun 1:1
Treat these clients like
gold
Ensure they’re
successful
Have a curriculum
@tylergarns
21. The ascension model
You can build as many tiers as you like (keep it simple)
The goal of each tier is to provide excellent coaching
AND entice people into the next tier
Not everyone will ascend - that’s ok - figure out your
conversion rates & work to improve them
Productize your coaching at every level
Always be thinking about how to scale your business
without YOU
Any ONE tier should be able to provide decent income
@tylergarns
22. Let’s look at an example
Net Profit Explosion, LLC
We’ll start here: http://www.fitnessprofitpath.com/
@tylergarns
23. Net Profit Explosion, LLC
Business coaching for fitness professionals
How do you get traffic?
How do you convert that traffic to leads?
How do you convert the leads to paying customers?
How do you convert paying customers to customers
who pay a LOT more?
@tylergarns
32. What do we learn from
NPE?
Use compelling information to get people to opt-in
Leverage your opt-ins for referrals (free traffic)
Qualify opt-ins by having them go through extra steps
Use automated drip emails to “ascend” leads to your
products
Productize your knowledge and offer it as upsells/
cross-sells
@tylergarns
35. Poll: How much more
revenue?
$1,000
$5,000
$10,000
$25,000 or more
@tylergarns
36. What is Infusionsoft?
If you combined ACT!, 1ShoppingCart, Aweber,
Salesforce.com, ConstantContact, and Outlook - you
still wouldn’t have Infusionsoft.
Infusionsoft is less expensive than adding all those
thing together, and it has some secret sauce (hint:
automation) that you can’t get anywhere else.
#1 Marketing Automation solution for small business,
used by 6,000+ businesses and many gurus.
@tylergarns
38. Who is Infusionsoft for?
Professional Services: Other Services:
Doctors, Lawyers, Landscaping, House
Real Estate, Insurance, Cleaning, A/C
etc. Repair, Pest Control,
Martial Arts, Dance
Online Retailers
Info Marketers &
Widgets, Accessories,
Internet Marketers
Camping Gear, etc.
@tylergarns
39. Let us know if you’d like to
find out more about
Infusionsoft
Click “Yes” on the GoToWebinar Poll
Go to http://www.infusionsoft.com/demo
@tylergarns
40. Future webinar topics?
When you exit the webinar, please take a second to let
us know what topics you’d like us to present in the
future.
@tylergarns
41. Questions
Through today only - get a free
consultation on how Infusionsoft can help
you grow your coaching business
Call 866.800.0004 ext.1
Or call your Infusionsoft sales rep
@tylergarns
