1. their parents as their most trusted source
of information, above the Internet, above
traditional media, above their friends, and
especially above politicians and religious
institutions. Looking at the global sample,
While the American and British respondents
science and the Internet (with parents still
to trust science over the Web. In India, the
trustworthy as a source of information than
Further evidence of the respect this young
Social media
generation accords its parents comes from
the statement “It is very important to me
that my parents trust me.” Whereas young
admit they were interested in earning their
parents’ high regard, members of this new
generation are almost unanimous in their
revolution
desire for their parents’ trust, ranging from
a (not at all) low of 90 percent in the United
traditional sources of immutable “truths”
dismal scores reaped by religious leaders
be a broad movement away from religiosity:
Only 16 percent of the millennials surveyed
said religion will be a more important part
of their lives than it was for their parents,
disagreed, including 43 percent who disagreed
strongly. Just more than two-thirds of the
sample (67 percent) believe the world will

2. their parents as their most trusted source
of information, above the Internet, above
traditional media, above their friends, and
especially above politicians and religious
institutions. Looking at the global sample,
While the American and British respondents
science and the Internet (with parents still
to trust science over the Web. In India, the
trustworthy as a source of information than
Further evidence of the respect this young
Social media
generation accords its parents comes from
the statement “It is very important to me
that my parents trust me.” Whereas young
admit they were interested in earning their
parents’ high regard, members of this new
generation are almost unanimous in their
revolution
desire for their parents’ trust, ranging from
a (not at all) low of 90 percent in the United
traditional sources of immutable “truths”
dismal scores reaped by religious leaders
be a broad movement away from religiosity:
Only 16 percent of the millennials surveyed
said religion will be a more important part
of their lives than it was for their parents,
disagreed, including 43 percent who disagreed
strongly. Just more than two-thirds of the
sample (67 percent) believe the world will

4. ”80 % of what we do online today
didn´t exist five years ago”

6. We have to understand that
people have an adoption
mindset and culture – our
history is a history of
technologically adoption,
and then having the
technology adapt to us.
People have always been on
the move, and will continue
ONE SLP
6

11. Stop Viewing Youth Through EURO RSCG WORLDWIDE
Outdated Stereotypes credibility
uncertainty
YouTube Vol. 11, 2011 “pursue happiness”
international mac vs pc
MILLENNIALS: famous
wikipedia adolescence
Thereality TV
Challenger “express yourself” international
sports iTunes
single
Generation idol
american Online facebook
relationships
two incomes global Wireless Associative
cell phones
feedback Mentoring dating automation
high school continuous partial attention
Leadership
dream job Mobile simplicity
piercings opportunity
value systems Confident
feedback Social Movements
technology Facilitation
“you can do anything” Participation Individualistic Team oriented
impacting
Blogs problem solvers
Generation Y
determination “stand up for yourself”
Ambitious online
helicopter parents
iPod passion
Convergence Characteristics competition
“respect yourself” Video lifestyle interactive
environment
micromanagement
equality
Mobility family Collaboration internet
easily bored Opportunity
Direct Open
safety
RSS web 2.0
college
Google Adaptableconnected
seeks mentors
personal planner
Data Driven
job environment
myspace “just be yourself” Diverse instant
guitar hero be respectful Productive
bureaucracy soccer camp expectations democracy
conform
Instantaneous

12. credibility
uncertainty
YouTube “pursue happiness”
mac vs pc
international wikipedia
famous adolescence
international single
reality TV “express yourself” sports iTunes
facebook
american idol Online relationships
two incomes global Wireless Associative
cell phones
feedback Mentoring dating automation
high school dream job
continuous partial attention Mobile simplicity
piercings opportunity Leadership Credible leadership
value systems
technology
feedback Social Movements Facilitation
“you can do anything” impacting Provide structure problem solvers balance
Life-work Teamwork
Blogs
Generation Y
determination “stand up for yourself”
Network online
helicopter parents
iPod passion Needs
“respect yourself” Video lifestyle Encourage their self image environment
competition
micromanagement interactive
equality
Mobility family
Make it fun at work
internet
easily bored Challenge
safety
RSS web 2.0
college Google Multi tasking Listenmentors Adaptableconnected
seeks
!"#$%&'$(&#)*+'&),!
personal planner
Data Driven
job environment
Diverse
”Meaning is the new be respectful money. So Productive democracyinstant
myspace “just be yourself”
guitar hero
let´s make work meaningful”
bureaucracy
Instantaneous conform
expectations

13. I want to be connected! I want to have fun!
Engage me! I might stay...
So, whats next??

15. P. S.
N HALF OF THE HUMAN RACE
MORE THA
IS UNDER THE AGE OF 30.
THEY´VE NEVER KNOWN LIFE
WITHOUT THE INTERNET.
GUESS HOW THEY FEEL
ABOUT SOCIAL MEDIA?

16. The children now love luxury; they have
bad manners, contempt for authority;
they show disrespect for elders and
love chatter in place of exercise.
Children are now tyrants, not the
servants of their households. They no
longer rise when elders enter the room.
They contradict their parents, chatter
before company, gobble up dainties at
the table, and tyrannize their teachers.

17. -Socrates

18. Lesson in a tweet:
It`ll All Work Out

19. their parents as their most trusted source
of information, above the Internet, above
RULE # 1:
traditional media, above their friends, and
especially above politicians and religious
institutions. Looking at the global sample,
While the American and British respondents
Listen
science and the Internet (with parents still
to trust science over the Web. In India, the
trustworthy as a source of information than
RULE # 2:
Further evidence of the respect this young
generation accords its parents comes from
the statement “It is very important to me
HAVE FUN !!!
that my parents trust me.” Whereas young
admit they were interested in earning their
Engage
parents’ high regard, members of this new
generation are almost unanimous in their
desire for their parents’ trust, ranging from
a (not at all) low of 90 percent in the United
RULE # 3:
traditional sources of immutable “truths”
dismal scores reaped by religious leaders
Be real
be a broad movement away from religiosity:
Only 16 percent of the millennials surveyed
said religion will be a more important part
of their lives than it was for their parents,
disagreed, including 43 percent who disagreed
strongly. Just more than two-thirds of the
sample (67 percent) believe the world will