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Knowledge Ecology

                Local by Social and
                communications for the Knowledge
                Hub

                Knowledge Hub Advisory Group, Dec 2010

                Ingrid Koehler, LG Improvement and
                Development
Wednesday, 15 December 2010
Knowledge Ecology
         • Culture change element of the Knowledge
           Hub
         • Leveraging a change in technology to a
           change in behaviour
         • Using the Knowledge Hub and Social Media
           and open data in general




Wednesday, 15 December 2010
A more social experience




                  App Store



Wednesday, 15 December 2010
A more inclusive experience




Wednesday, 15 December 2010
More permeable knowledge


                                                  “Localpedia” concept
                      community
                      of practice                    networks
                                                     on the web


                 established
                 information
                 sources
                                                              community
                                    new                       of practice
                                    information
                                    sources

Wednesday, 15 December 2010
Social media as catalyst

                  • rewarding sharing
                  • making knowledge
                         more visible
                  • allowing anyone to
                         be a thought
                         leader

                                         DSC_0440 by NikitaGubanov on Flickr




Wednesday, 15 December 2010
Social media as
            infrastructure


          • Lowering the cost of networking
          • Making knowledge more shareable
          • Making knowledge more findable
          • Moving toward collaborative
                 knowledge

Wednesday, 15 December 2010
Open data as a catalyst

        •Openness not just
         for citizens
        •New approaches to
         benchmarking

                              1-11-10! by break things on Flickr


Wednesday, 15 December 2010
Challenges/opportunities
         • Time of significant
           upheaval
              –30% 60% staff cuts
              –significant
               reorganisation -
               “merging” several
               organisations with
               different cultures
              –but need for more
               efficient knowledge
               transfer more key than
               ever
                                        #230 You know you're not living in the city anymore when . . . by Mr Happy on Flickr




Wednesday, 15 December 2010
Inside the organisation

               • Changing policy
               • Supporting skills
               • using new tools -
                 Yammer, Twitter,
                 blogging




                                     il bucco nero by Paolo Margari on Flickr



Wednesday, 15 December 2010
Outside the organisation
         • Supporting change
         • Using ‘traditional’
           methods to support
           better use of social
           media
         • Developing training?




                                  Looking into the future by KaroliK on Flickr




Wednesday, 15 December 2010
Supporting ‘traditional’ methods
         of sharing




                    www.localbysocial.net   http://socialmedia.21st.cc/

         Commissioning new piece to celebrate
         collaboration and innovation

Wednesday, 15 December 2010
Local by social


                              Online conference

                              Regional roadshows

                              Community support




Wednesday, 15 December 2010
Local by social online

          • 1100 people
          • 190+ councils
          • 27,000 page views
          • 1123 contributions




                                 Tron and PacMan easter egg on by MAQ on Flickr




Wednesday, 15 December 2010
Learning assets




                              Chalk smiley face macro by Stevendepolo on Flickr



         • Report of the conference localbysocial.net
         • Basis of wiki ‘public knowledge’

Wednesday, 15 December 2010
Key themes




                              10/365 (you hold the key) by jasleen kaur on Flickr



Wednesday, 15 December 2010
Networked governance




                              Branching Morphogenisis/ Jenny E Sabin by Ars Electronica on Flickr

Wednesday, 15 December 2010
redefining the hard to
                       reach




                              margot the light by shoothead on Flickr

Wednesday, 15 December 2010
A lever for change




                              Striped skunk at London Zoo by Baby Dinosaur on Flickr




Wednesday, 15 December 2010
new models of delivery




                              Open 25 hours by Maura Johnson on Flickr



Wednesday, 15 December 2010
looking at the numbers




                                     Numbers by KrissyHo on Flickr


Wednesday, 15 December 2010
Communications campaigns

       • events
       • think pieces
       • using social media effectively
       • demonstrably modelling behaviour
       • engaging use in the Knowledge Hub




Wednesday, 15 December 2010
Riding the wave




        Riding the perfect wave by San Diego Shooter on Flickr




Wednesday, 15 December 2010
Celebrating the
           successes


                              Sky full of sparkles by Lisi~ on Flickr


Wednesday, 15 December 2010
What else can we do?
         • How can we help people change knowledge
           sharing behaviour?
         • How can we engage champions more
           effectively?
         • How can we communicate more widely and
           deeply?
         • How can we leverage tech to accelerate the
           pace of change?



Wednesday, 15 December 2010
Finding me
         •   www.twitter.com/ingridk
         •   www.slideshare.net/ingrid_k
         •   www.ideapolicy.wordpress.com
         •   www.local.gov.uk/knowledgehub
         •   http://bit.ly/KHubCoP
         •   www.ingridkoehler.com




Wednesday, 15 December 2010

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Knowledge Ecology and Comms for the Knowledge Hub

  • 1. Knowledge Ecology Local by Social and communications for the Knowledge Hub Knowledge Hub Advisory Group, Dec 2010 Ingrid Koehler, LG Improvement and Development Wednesday, 15 December 2010
  • 2. Knowledge Ecology • Culture change element of the Knowledge Hub • Leveraging a change in technology to a change in behaviour • Using the Knowledge Hub and Social Media and open data in general Wednesday, 15 December 2010
  • 3. A more social experience App Store Wednesday, 15 December 2010
  • 4. A more inclusive experience Wednesday, 15 December 2010
  • 5. More permeable knowledge “Localpedia” concept community of practice networks on the web established information sources community new of practice information sources Wednesday, 15 December 2010
  • 6. Social media as catalyst • rewarding sharing • making knowledge more visible • allowing anyone to be a thought leader DSC_0440 by NikitaGubanov on Flickr Wednesday, 15 December 2010
  • 7. Social media as infrastructure • Lowering the cost of networking • Making knowledge more shareable • Making knowledge more findable • Moving toward collaborative knowledge Wednesday, 15 December 2010
  • 8. Open data as a catalyst •Openness not just for citizens •New approaches to benchmarking 1-11-10! by break things on Flickr Wednesday, 15 December 2010
  • 9. Challenges/opportunities • Time of significant upheaval –30% 60% staff cuts –significant reorganisation - “merging” several organisations with different cultures –but need for more efficient knowledge transfer more key than ever #230 You know you're not living in the city anymore when . . . by Mr Happy on Flickr Wednesday, 15 December 2010
  • 10. Inside the organisation • Changing policy • Supporting skills • using new tools - Yammer, Twitter, blogging il bucco nero by Paolo Margari on Flickr Wednesday, 15 December 2010
  • 11. Outside the organisation • Supporting change • Using ‘traditional’ methods to support better use of social media • Developing training? Looking into the future by KaroliK on Flickr Wednesday, 15 December 2010
  • 12. Supporting ‘traditional’ methods of sharing www.localbysocial.net http://socialmedia.21st.cc/ Commissioning new piece to celebrate collaboration and innovation Wednesday, 15 December 2010
  • 13. Local by social Online conference Regional roadshows Community support Wednesday, 15 December 2010
  • 14. Local by social online • 1100 people • 190+ councils • 27,000 page views • 1123 contributions Tron and PacMan easter egg on by MAQ on Flickr Wednesday, 15 December 2010
  • 15. Learning assets Chalk smiley face macro by Stevendepolo on Flickr • Report of the conference localbysocial.net • Basis of wiki ‘public knowledge’ Wednesday, 15 December 2010
  • 16. Key themes 10/365 (you hold the key) by jasleen kaur on Flickr Wednesday, 15 December 2010
  • 17. Networked governance Branching Morphogenisis/ Jenny E Sabin by Ars Electronica on Flickr Wednesday, 15 December 2010
  • 18. redefining the hard to reach margot the light by shoothead on Flickr Wednesday, 15 December 2010
  • 19. A lever for change Striped skunk at London Zoo by Baby Dinosaur on Flickr Wednesday, 15 December 2010
  • 20. new models of delivery Open 25 hours by Maura Johnson on Flickr Wednesday, 15 December 2010
  • 21. looking at the numbers Numbers by KrissyHo on Flickr Wednesday, 15 December 2010
  • 22. Communications campaigns • events • think pieces • using social media effectively • demonstrably modelling behaviour • engaging use in the Knowledge Hub Wednesday, 15 December 2010
  • 23. Riding the wave Riding the perfect wave by San Diego Shooter on Flickr Wednesday, 15 December 2010
  • 24. Celebrating the successes Sky full of sparkles by Lisi~ on Flickr Wednesday, 15 December 2010
  • 25. What else can we do? • How can we help people change knowledge sharing behaviour? • How can we engage champions more effectively? • How can we communicate more widely and deeply? • How can we leverage tech to accelerate the pace of change? Wednesday, 15 December 2010
  • 26. Finding me • www.twitter.com/ingridk • www.slideshare.net/ingrid_k • www.ideapolicy.wordpress.com • www.local.gov.uk/knowledgehub • http://bit.ly/KHubCoP • www.ingridkoehler.com Wednesday, 15 December 2010