1. Knowledge Ecology
Local by Social and
communications for the Knowledge
Hub
Knowledge Hub Advisory Group, Dec 2010
Ingrid Koehler, LG Improvement and
Development
Wednesday, 15 December 2010
2. Knowledge Ecology
• Culture change element of the Knowledge
Hub
• Leveraging a change in technology to a
change in behaviour
• Using the Knowledge Hub and Social Media
and open data in general
Wednesday, 15 December 2010
3. A more social experience
App Store
Wednesday, 15 December 2010
5. More permeable knowledge
“Localpedia” concept
community
of practice networks
on the web
established
information
sources
community
new of practice
information
sources
Wednesday, 15 December 2010
6. Social media as catalyst
• rewarding sharing
• making knowledge
more visible
• allowing anyone to
be a thought
leader
DSC_0440 by NikitaGubanov on Flickr
Wednesday, 15 December 2010
7. Social media as
infrastructure
• Lowering the cost of networking
• Making knowledge more shareable
• Making knowledge more findable
• Moving toward collaborative
knowledge
Wednesday, 15 December 2010
8. Open data as a catalyst
•Openness not just
for citizens
•New approaches to
benchmarking
1-11-10! by break things on Flickr
Wednesday, 15 December 2010
9. Challenges/opportunities
• Time of significant
upheaval
–30% 60% staff cuts
–significant
reorganisation -
“merging” several
organisations with
different cultures
–but need for more
efficient knowledge
transfer more key than
ever
#230 You know you're not living in the city anymore when . . . by Mr Happy on Flickr
Wednesday, 15 December 2010
10. Inside the organisation
• Changing policy
• Supporting skills
• using new tools -
Yammer, Twitter,
blogging
il bucco nero by Paolo Margari on Flickr
Wednesday, 15 December 2010
11. Outside the organisation
• Supporting change
• Using ‘traditional’
methods to support
better use of social
media
• Developing training?
Looking into the future by KaroliK on Flickr
Wednesday, 15 December 2010
12. Supporting ‘traditional’ methods
of sharing
www.localbysocial.net http://socialmedia.21st.cc/
Commissioning new piece to celebrate
collaboration and innovation
Wednesday, 15 December 2010
13. Local by social
Online conference
Regional roadshows
Community support
Wednesday, 15 December 2010
14. Local by social online
• 1100 people
• 190+ councils
• 27,000 page views
• 1123 contributions
Tron and PacMan easter egg on by MAQ on Flickr
Wednesday, 15 December 2010
15. Learning assets
Chalk smiley face macro by Stevendepolo on Flickr
• Report of the conference localbysocial.net
• Basis of wiki ‘public knowledge’
Wednesday, 15 December 2010
16. Key themes
10/365 (you hold the key) by jasleen kaur on Flickr
Wednesday, 15 December 2010
17. Networked governance
Branching Morphogenisis/ Jenny E Sabin by Ars Electronica on Flickr
Wednesday, 15 December 2010
18. redefining the hard to
reach
margot the light by shoothead on Flickr
Wednesday, 15 December 2010
19. A lever for change
Striped skunk at London Zoo by Baby Dinosaur on Flickr
Wednesday, 15 December 2010
20. new models of delivery
Open 25 hours by Maura Johnson on Flickr
Wednesday, 15 December 2010
21. looking at the numbers
Numbers by KrissyHo on Flickr
Wednesday, 15 December 2010
22. Communications campaigns
• events
• think pieces
• using social media effectively
• demonstrably modelling behaviour
• engaging use in the Knowledge Hub
Wednesday, 15 December 2010
23. Riding the wave
Riding the perfect wave by San Diego Shooter on Flickr
Wednesday, 15 December 2010
24. Celebrating the
successes
Sky full of sparkles by Lisi~ on Flickr
Wednesday, 15 December 2010
25. What else can we do?
• How can we help people change knowledge
sharing behaviour?
• How can we engage champions more
effectively?
• How can we communicate more widely and
deeply?
• How can we leverage tech to accelerate the
pace of change?
Wednesday, 15 December 2010
26. Finding me
• www.twitter.com/ingridk
• www.slideshare.net/ingrid_k
• www.ideapolicy.wordpress.com
• www.local.gov.uk/knowledgehub
• http://bit.ly/KHubCoP
• www.ingridkoehler.com
Wednesday, 15 December 2010