Job Search and the role of social networking

Job Search and the role of social
networking

Ioannis Nikolaou
Assistant Professor in Organizational Behavior
Athens University of Economics & Business

http://about.me/nikolaou
inikol@aueb.gr
twitter@nikolaou

Yiannis is…
• Work & Organizational Psychologist
• Faculty member of AUEB
– Teaching courses in Personal Skills Development,
OB/HR, I/O Psychology, etc.
– Research on EQ, employees’ well-being, job search,
recruitment & selection
– HR Consulting and executive training
• In the past
– HR & Management Consultant
• PricewaterhouseCoopers
– Training & Development Manager
• Egnatia Bank
Social Media Enthusiast
Ioannis Nikolaou | http://about.me/nikolaou | inikol@aueb.gr | twitter@nikolaou

Structure
• Networking
• Facts about SNWs
• Social Media and job search
• Social Media and screening-recruitment
–With data from Greece and abroad
• Tips for job search using Linkedin


Networking

Have always been and will always be
very effective

Networking Clubs
Κοινωνικά Δίκτυα

Networking
• Traditional networking
– Contact key people, i.e. people who know people,
who know people, who know…
– Professional bodies, alumni
– Career fairs
– Entrepreneurship events (start-ups, οpen coffee,
Tedx)
• Referrals  performance, commitment and
satisfaction


Social Networking Websites
(SNWs)
The “new” kid in the block


Facts about SNWs
More than 100M users, 25-30M of them active users

Almost 1 billion users!!!

> 1500 members since
Almost 0.5 billion users!!! November 2007

>180.000 hits since
February 2007


Social Media and job search


The job seeker…
• Introduces herself and keeps her info updated
• Develops a professional network, i.e. connects
with people
• Participates in events, meetings, groups (e.g.
groups/professional groups) discussions, etc

• and… looks for a job


SNWs study in Greece
• Two studies:
– Employees/job seekers Ν=417  job search
– HR Professionals Ν=122  screening/recruitment


90% of employees use SNWs, blogging / micro-
blogging sites

Reasons for visiting SNWs

Networking, Looking for a job, Browsing, Searching job opportunities 4%

Networking, Taking a break, Browsing, Searching job opportunities 5%

Browsing 5%

Networking, Browsing, Searching job opportunities 7%

Networking, Taking a break 7%

Networking 11%

Networkin, Taking a break, Browsing 17%

Networking, Browsing 19%

0% 5% 10% 15% 20% 25%

Frequency of SNWs use

3% 4% Younger people visit SNWs more often
34% 20%
Very rarely
Once-twice a month
Once-twice a week
Once a day
39%
More than twice a day

Time spent on average in SNWs
more than 3 hours 2,7%

2-3 hours 2,1%

1-2 hours 9,1%

up to 60 minutes 9,9%

Younger people and women up to 45 minutes 6,9%
spend more time


Less than 10 minutes 20,8%

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%

How actively involved are you with the following?

82,93%
76,27%
Not using it 8,27%
40,27%
4,53%
10,40%
Somehow 13,33%
15,73%
4,53%
5,07%
Moderately 20,00%
20,27%
4,53%
3,47%
Enough 25,07%
16,53%
3,47%
4,80%
Very much 33,33%
7,20%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Personal blog Twitter Facebook LinkedIn


• Those who don’t use SNWS prefer to use job
boards (e.g. kariera.gr) and newspaper ads
(36%) and/or find it “dangerous” or unethical
to expose their personal/professional info on
SNWs (12%)


Which websites do you use during job
search ?
80%
69,2%
70%
The important role of job boards
60%
48,0%
50% 44,3%
LinkedIn
40%
Facebook
30% 24,0% Job boards How effective do you think they are
21,2%
20%
19,4%
14,2% 13,2% 14,5%
in job search?
9,5%
8,9% 45%
10% 6,8%
4,3% 41,85%
2,2% 0,3%
39,38%
0% 40% 42,77%
Never Rarely Sometimes Often Always
35% 33,85%
32,31%

30%
25,54%
25% LinkedIn
21,23% 21,23%
Facebook
20%
Job boards

15% 13,23% 13,23%

10%
6,77%
4,62%
5%
1,85% 1,85%
0,31%
0%
Not using it Not at all Moderately A lot Very much

Cyber-vetting


The Use of Social Networking Websites to Recruit Potential Job
Candidates: 2011 vs. 2008

Yes, we currently use these sites to recruit potential candidates
56%
34%
Yes, we used these websites previously, but do not plan to do so again

3%
3%
No, we never have used these sites and do not plan to do so in the future
21%
45%
No, we have not used these sites, but plan to do so in the future
20%
2011 2008
19% n = 499 n = 371

Note: 2008 total does not equal 100% due to rounding.
Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011

Social Networking Websites Used Most Often by Organizations for
Recruitment in 2011

LinkedIn 95%

Facebook Networking Websites Used Most Often by Organizations for
Social 58%
Recruitment in 2011
Twitter 42%

Professional or association social networking site other than SHRM Connect 23%

SHRM Connect 6%

MySpace 3%

Foursquare 1%

Second Life 1%

Other 6%
Note: n= 277. Excludes respondents who indicated their organization currently does not use social networking websites
to recruit potential job candidates. Total does not equal 100% due to multiple response options.

Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011

A cheap and efficient way to gather information about candidates

Do you use SNWs to search for info about your candidates?

5% 13%
21%

24% Never
Rarely
Sometimes
Often
37% Always


Use of Online Reputational Information
79% of US HR/Recruitment professionals responding use online reputational information to evaluate candidates most
or all of the time. This practice is less common among both UK and German respondents and rarely or never done by
47% of French respondents.

9%

25% 25% 22%
14%
44%
All the time

Most of the
27%
22% 28% time
37% Sometimes

Rarely
27% 18%
22% 35% Never
23%
Don’t know
10% 9%
9% 29%
10%
14% 5% 16%
6% 6%
2% 1% 2% 2% 2%

WW US UK Germany France
(n=1106) (n=275) (n=276) (n=279) (n=276)

Q6. Do you review online reputational information about candidates when evaluating them for a potential job / college admission?

Source: Online Reputation study (for Data Privacy Day) *Un-weighted data

Microsoft Confidential 24

Which SNWs do you to search for info about your candidates?

7,0%
Always
15,5%

7,0%
Often
32,4%

21,1%
Sometimes
33,8%

22,5%
Rarely
14,1%

42,3%
Never
4,2%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Facebook Linkedin


Tips for job search using
• NEVER lie


1. Fill in a Complete Profile – it takes time...
– Most important is your Summary, your Experience,
your Education, your Skills & Expertise and your
Headline
– Effective use of keywords
2. Add Connections
– Start with the people you already know in person
3. Join Groups
– Choose wisely
4. Answer Questions and Participate
– Engage your audience


1. Regularly Update Your Status
2. Online First Impressions Matter
3. Always be professional
4. Check regularly “who viewed your profile”
5. 2nd & 3rd degree contact
6. Follow companies
7. Showcase your work/projects/presentations

How to find a new job using LinkedIn


Mistakes to Avoid

• Don’t use anything other than a professional
looking photo
• Don’t send people an invitation with LinkedIn’s
default text
• Don’t use the “Friend” option to connect with
people
• Don’t forget to include all your external links
(e.g. twitter)

Mistakes to Avoid
• Don’t spam your connections
• Don’t ask people who DON’T know you to write
recommendations for you
• First complete your profile as much as possible
and then :
– start connecting with people you don’t know or join
groups
– Start joining groups
• Your Linkedin profile is NOT your CV…

What is the future of SNWs?
• Stronger integration with job boards &
applicant tracking systems
• Emphasis on industry-specific SNWs (e.g.
embedded.com for engineers, ishade.com for accountants,
researchgate.net for academics/researchers, etc.)
• Intranet based SNWs (e.g. yammer.com)
• Mobile based SNWs
– SoLoMo (social, local, mobile) services


What is the future of SNWs?
• No presence in SNWs, esp. LinkedIn?
– No presence in labor market….
– No More Résumés, Say Some Firms
• CVs will become extinct


LinkedIn
• LinkedIn profiles

• Groups
• Companies
• Find jobs function

Thank you

Ioannis Nikolaou
http://about.me/nikolaou
inikol@aueb.gr
twitter@nikolaou

Job Search and the role of social networking

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