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fundamental
ways we use
Visualizations
Data
the
the
human
is
brain
amazing
especially at
and
recognizing
shapes
patterns
the
connection
the eye
between
and brain ...
fast
the brain
receives
Mb/s
8.96 megabits
of data8.96 from the eye
every second
Koch, K., (2006). How Much the Eye Tells the Brain. Current Biology, 16(14), 1428-1434
Retrieved from http://www.sciencedirect.com/science/article/pii/S0960982206016393
the speed
of sight 8.96Mb/s
the average
person
comprehends
120 wordsper minute
reading
that is
equivalent to
b/s
81.6 bits
of data81.6 per second
let’s compare
reading comprehension speed
visual comprehension speed
*not close to fitting on this chart
we are not wired
to read fast
we are wired
to visualize fast
data visualizations
when used
can be
Awesome
right way
Tools the
there are five
we use
fundamental ways
data visualizations
5effectively
Bike Rides and Running Routes Heat Map from Strava Labs
Retrieved from http://labs.strava.com/heatmap/#6/-83.63437/39.30140/blue/both
1To analyze
charts
bar
graphs
Line
graphs
Bullet
maps
Heat
lines
spark
plots
Box
plots
scatter
maps
Tree
these tools help us
trendssee
anomalies
correlations
patterns
Waves Interactive Data Visualization From Initial State
Retrieved from https://initialstate.com/Tools/Waves
and make
decisions
Student Performance Dashboard by Stephen Few
Retrieved from http://www.perceptualedge.com/blog/?p=1466
a well-designed
dashboardallows you to
Analyzemassive datasets
At-a-glance
Student Performance Dashboard by Stephen Few
Retrieved from http://www.perceptualedge.com/blog/?p=1466
2To discover
if you need to find
something
buried inside
data points1,000,000
would you rather
reador
1,000,000 data points
See
?
what if you don’t
know exactly what
it is you are even
looking for?
you can’t build a
dashboard
for that!
interactive
data visualizations
Lines Interactive Data Visualization From Initial State
Retrieved from https://initialstate.com/Tools/Lines
let you mine data
to discover
information
3To Support
A Story
the right data visualization can
contextprovide
engagethe audience
emphasizekey points
great speakers
use visuals to
make their
memorable
story
4To Tell A Story
By Itself
sometimes
story
the data visualization
is the
... a story without a sentence
Brazil World Cup 2014: Who’s Your Pick? by InfographicBox IDS
Retrieved from http://visual.ly/brazil-world-cup-2014-who’s-your-pick
5To teach
our brains perform
and
more efficiently
more information
is retained
when we learn from visuals
to analyze
to discover
to support a story
to tell a story
to teach
1
2
3
4
5
the fundamental ways we use
data visualizations
https://www.initialstate.com
we build data visualizations
for product debug

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