For study reasons

1. Communication
Planning
Judit Bencze

2. Branding
Name & Logo
Vision - Mission
Segmentation,Targeting, Positioning
Communication
Design

3. Brand name & logo
SPEAKING
VERSATILE
EXOTIC

4. • Vision • Mission
• Communication • Teach languages on
and contacting reachable price
easier
• Expendable fields of
• Lifestyle relevant services
education (apps, events)

5. Segment&Target
• Students -improve language skills (diploma, higher edu)
• Young workers, negotiations, smooth talk with partners
Employers who want to teach their sales team, prefer
modern solutions
• youngsters, captured by socializing/technology-geeks
• Non-Hungarians want to learn Hungarian, to understand
Hungary
• Those young families who will to spend time together with
their children learning language easily - family time

6. Positioning
• Reachable price, • Community around the
differentiated programs brand (students,
working groups,
• Flexible schedule and volunteers, families,
nature of the program events)
• Convertable • Practice oriented (Youth
technology Exchanges)

7. Communication
What?
Parliguana helps people to be
more involved in language
learning
Fun and non-formal
way-of-thinking combined
with innovative technology

8. Communication How?
Guest lectures in schools for free
one week long language trip, show
our ideas, tools and involve
children
Channels used for communication
Should be relevant to our target group
Online forum, chat, mobile comm, with
subcultural elements (meme)
Street art, events
Website
Clear, 4 menu + few submenu,
informative, interactive, embedded FB news
feed, inserted boxes

9. Internal
communication
teachers-students
(dropbox, FB group page)
teachers-management
(biweekly meetings, collecting
feedbacks, interactive mailgroups,
training events)

10. Design
Clean - Vital - Fun - Modern
Harmonized website - app - booklets

12. Thanks for your attention!