8. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
12. Customers, Partners, and Employees Are
Demanding a New Generation of Apps. Now.
456 Million
Tablets at Work
782 Million
Smartphones at Work
2009 2010 2011 2012
2013(E) 2014(E)
2015(E) 2016(E)
13. “80% of new commercial enterprise apps will
be deployed on cloud platforms in 2012”
IDC Predictions 2012: Competing for 2020
28. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
29. Data Modeling
Declarative Applications
Create relationships,
requirements and validation rules
Apex, Visualforce and API’s
automatically extended
30. Spreadsheet Versus Application
Relational Data
Validated data
Process driven workflows
OR Approval System
Field Auditing
Users, Profiles and Permissions
Enterprise Collaboration
With the same amount of programming…
32. Warehouse Application Requirements
• Track price and inventory on hand for all
merchandise
• Create invoices containing one or more
merchandise items as a line items
• Present total invoice amount and current shipping
status
33. Warehouse Application Requirements
• Track price and inventory on hand for all
merchandise
• Create invoices containing one or more
merchandise items as a line items
• Present total invoice amount and current shipping
status
34. Warehouse Application Requirements
• Track price and inventory on hand for all
merchandise
• Create invoices containing one or more
merchandise items as a line items
• Present total invoice amount and current shipping
status
35. Warehouse Data Model
Invoice
Number Status Count Total
INV-01 Shipped 16 $370
INV-02 New 20 $200
Invoice Line Items Merchandise
Invoice Line Merchandise Units Unit Price Value Name Price Inventory
Sold
Pinot $20 15
INV-01 1 Pinot 1 15 $20
Cabernet $30 10
INV-01 2 Cabernet 5 10 $150
Malbec $20 20
INV-01 3 Malbec 10 20 $200
Zinfandel $10 50
INV-02 1 Pinot 20 50 $200
38. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
43. Excel style formulas
Support for commons functions
Math
Text
Date & Time
Logical
Can chain functions together:
AND ( OR (
ISPICKVAL(StageName, "Closed Won"),
ISPICKVAL(StageName, "Negotiation/Review")),
ISBLANK(Delivery_Date__c) )
54. Chatter Security
Home Tab / Profile Page Record Detail Page
Only users with
Every internal user can see what
“Read” access to the
you post
record can see what
you post
58. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
73. Salesforce Mobile
No additional development, admin configured and controlled
Mobile HTML Application
Web development skills required, easily made for multiple devices
and screens
Mobile SDK Development
Offers access to device functionality and can
create the most fast performing applications
74. Salesforce Mobile
No additional development, admin configured and controlled
Mobile HTML Application
Web development skills required, easily made for multiple devices
and screens
Mobile SDK Development
Offers access to device functionality and can
create the most fast performing applications
75. TUTORIAL #9
http://bit.ly/brazilweek
OR
http://bit.ly/mobilevf-tutorial
http://bit.ly/wareutil
http://bit.ly/vfchart
http://bit.ly/mvf-phonegap
77. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
94. Double-click to enter title
Double-click to enter text
@forcedotcom
@joshbirk
@reidcarlberg
larimaryprairie
@eddyrperez
brasildevweek
95. Double-click to enter titleA
Become
Developer User Group Leader
Double-click to enter text
Email:
Eddy Perez
<eduardo.perez@salesforce.com>
96. Double-click to enter title
Double-click to enter text
http://developer.force.com
http://youtube.com/salesforce
http://appexchange.com
http://salesforce.stackexchange.com
#askforce
http://webchat.freenode.net/?channels=salesf
orce
Disruptive changes require fast and agile development
Enterprises are responding to this demand by going to the cloud
Let’s have an exercise in requirements gathering. Here is some of the core needs for our Warehouse application. What nouns here should we be looking at to model our data with?
Let’s have an exercise in requirements gathering. Here is some of the core needs for our Warehouse application. What nouns here should we be looking at to model our data with?
Let’s have an exercise in requirements gathering. Here is some of the core needs for our Warehouse application. What nouns here should we be looking at to model our data with?
Here is an overview of what our data model will look like. Recommended: Break into a demo of building data in the browser, either custom object wizard or schema builder depending on audience/workbooks
Formula fields work like formulas work in Excel spreadsheets.The formula here insists that a delivery date is needed for these stages.
Validation rules are always in 3 parts IF->then-ERROR.Let’s have a look how this is implemented in Force.com - flip to the app now and check out the check_inventory rule on LineItem
This is hard to see
Automated, time based processes that can integrate into backend systemsGreat for consistency, and removing human involvementEg:
How does privacy work with Chatter? Can you accidentally share a record I’m not supposed to see?
For those unfamiliar with OO, here’s what a simple class structure looks like.NOTE: If you’re using this slide deck for a very technical audience, breeze through this section and get to meatier features of Apex.
For those unfamiliar with OO, here’s what a simple class structure looks like.NOTE: If you’re using this slide deck for a very technical audience, breeze through this section and get to meatier features of Apex.
Want to make Chatter smarter? You can extend it with Apex Triggers to associate highly custom behaviors. Here if someone adds a hash tag “promote”, Apex will automatically add it to the promotion and even update the record to let everyone know it just did that. We’ll also be doing a deeper dive into Apex and triggers today as well.
For those unfamiliar with OO, here’s what a simple class structure looks like.NOTE: If you’re using this slide deck for a very technical audience, breeze through this section and get to meatier features of Apex.
For those unfamiliar with OO, here’s what a simple class structure looks like.NOTE: If you’re using this slide deck for a very technical audience, breeze through this section and get to meatier features of Apex.
For those unfamiliar with OO, here’s what a simple class structure looks like.NOTE: If you’re using this slide deck for a very technical audience, breeze through this section and get to meatier features of Apex.
We’re going to look at Visualforce later, but let’s have a bit of a preview here. Visualforce is our user interface framework in the cloud, and it knows all about Chatter.