Digital Bootcamp presentation - helping filmmakers harness the power of the web. Given by Ingrid Kopp, Director of Shooting People in the US, in NYC and elsewhere.

1. digital strategy

3. social media?

6. website
+
social media
=
engagement &
interaction

7. 1% collaborators
9% sharers
90% spectators
9

8. http://www.bethkanter.org

9. FINDING AN
AUDIENCE ONLINE

10. Why?
• Deliver a ready made audience
• Its free publicity!
• The tools are quick to set up, easy to use and free

11. Why?

12. Why?

13. Why?
• EOTL
• Widget 500 installs on facebook alone and 219,000
views
• Twitter 17,000 unique visits
• VOTB
• 9% visit from Stumbleupon
• 41,000 views of one install of widget

14. How?
• Identify Goal
• Plan
• Set Up
• Engage
• Share
• Repeat

16. WEBSITE
BLOG RESOURCES EMAIL SIGNUP
Widgets
Facebook
Video
Twitter channels
profile
Social Email
Bulletins
Bookmark
ing
Other sites
Other blogs

17. 29

18. 30

21. 33

22. Effective sites are…
• dynamic
• concise
• focused
• connected
• useful
• measured

23. When?
• Now...
• The earlier you start the bigger the audience will be
• Use the social media tools as part of your research
process before the film is completed
• Involve any partners from pre-production or even earlier

24. How to do it for free...

25. 1. Get a free website

27. 2. Measure

29. 3. Share

31. 4. Widgets

33. 5. Make it easier

36. Top Tips
• start early
• use existing tools to make it easier
• measure, measure, measure
• experiment (A/B testing)
• make it easy to share
• make it interesting

37. pixeco.com
james@pixeco.com

39. http://www.bethkanter.org

40. embed and spread

41. engage don’t sell
share don’t tell

42. digital frontiers

43. here there be
monsters

44. read/write
participatory web

45. old white guys
discovered & labeled
things

46. now we all get to
do it!

47. convergence culture

48. the people formerly
known as the
audience

49. crowdsourcing the
hive mind

50. crowdsourcing crisis
information

51. crowdsourcing funds

52. crowdsourcing
footage

53. crowdsourcing
ideas

54. crowdsourcing
solutions

55. create your own
networks

56. digital access &
mobile

57. location-based
social networking

58. connecting the web
to the world of
things

59. extending the
storytelling
experience

60. technology giveth
and technology
taketh Away

61. obscurity is a far greater threat to
authors and creative artists than piracy
- tim o’reilly

62. how do you support artists
without fighting the
technology?

63. what’s better
than free?
http://springboardmedia.blogspot.com/
Wednesday, May 26, 2010

66. redefining
“live”

67. live screenings

69. diverse viewing
options

70. merchandise

71. what tools are
already available?
and free!

72. be visible & create
sense of inevitability

73. following new
developments