The document outlines 10 common failures that startups experience: 1) Name fail, 2) Logo fail, 3) Founders fail, 4) Team fail, 5) Investment fail, 6) Market validation fail, 7) Delivery fail, 8) Free fail, 9) Feedback fail, and 10) Give up fail. It provides brief descriptions and examples for each type of failure that startups often encounter during their development and growth. The overall message is that failures are a natural part of the startup experience.