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Demystifying Mobile Ad Conversion Tracking

par on Nov 01, 2012

  • 4,204 vues

If you can't measure it, you can't improve it and you can't prove your return on investment. Join us for a session highlighting the power of ad tracking within your mobile campaigns. With multiple ...

If you can't measure it, you can't improve it and you can't prove your return on investment. Join us for a session highlighting the power of ad tracking within your mobile campaigns. With multiple tracking points in your mobile campaigns you'll be able to:

- Know where users are coming from to capture more precise targeting

- Enable campaign optimization so that you get the most value from your campaigns

- Know the most valuable customer segments to hone in on the right audience

- Track against campaign goals to report progress, conversion and brand lift

In this webinar, we'll demonstrate how InMobi Ad Tracker can solve these problems and help you get the most out of your mobile ad spend.

This session is led by François Deschênes, Product Manager for InMobi.

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  • lucjanexner Lucjan Exner @miklosgiladbreitner Hi Miklos, drop me the line at lucja.exner@inmobi.com, I will explain it to you. Simply speaking, this is related to IP addresses. Il y a 1 an
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  • miklosgiladbreitner Miklós Breitner, Online marketing specialist at Citibank It is also a big challenge for me to know how can I make sure that only Hungarians will see my ads in InMobi network. Il y a 1 an
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  • lucjanexner Lucjan Exner Hi Miklos, the list of placements should be delivered by by the ad network you are running the campaign with - as InMobi does. But this is separated form AdTracker. Il y a 1 an
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  • inmobi InMobi at InMobi That's correct. The InMobi ad network keeps a clear dividing line between publishers and advertisers and relies on automatic and manual optimization to give advertisers and publishers the best results. Il y a 1 an
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  • miklosgiladbreitner Miklós Breitner, Online marketing specialist at Citibank But we still do not know exactly where our ads will appear...It is the minimum that you can provide stats + where my ads will appear (list of websites like in Google). Il y a 1 an
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Demystifying Mobile Ad Conversion Tracking Demystifying Mobile Ad Conversion Tracking Presentation Transcript