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InMobi Network Research North America: Q1, 2015
1. @InMobiwww.inmobi.com/insights /
17%
Ad impressions on
InMobi network in
North America are
on mobile websites.
83%Ad impressions on
InMobi network in
North America are
on mobile apps.
Apple iPhone
Apple iPad
Apple iPod
Samsung SCH-I545
Samsung SM-G900V
NORTH AMERICA MARKET OVERVIEW
Handset Share of Impressions Manufacturer’s Share of Impressions
74.6% 24.6%
Tablets and
Connected Devices
Smartphones
Mobile
App
Mobile
Web
37% 33% 8% 4%
3% 2%
12%
-1.0 +1.2
60.4% 36.7%
iOSAndroid
-3.3 +2.9
0.8%
Feature
Phones
-0.1
25.7%
2.8%
1.6%
8.1%
82.3%
USA
8.8%
MEXICO
8.4%
CANADA
FASTEST
GROWTH
#1
Device Share of Impressions
+2.9 -5.1 +0.2 -0.5 -0.1 +0.4 +0.6 +1.7
1.2%
Windows OS
+0.7
Others
Top Countries by Region
1.6% 2%
OS Share Of Impressions
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015