Which nations download the most apps? Where is Gaming most popular? When do users prefer to download apps? The InMobi Insights series on The State of Mobile App Downloads answers these questions and many more.

1. INMOBI INSIGHTS
!
THE STATE OF MOBILE APP
DOWNLOADS – Q3, 2014
NOVEMBER 2014

2. Table of Contents
01 REGIONAL BREAKDOWN 06 CATEGORY HEAVY WEIGHTS
02 TOP 10 NATIONS 07 CATEGORY COSTS
03 APP CRAZY NATIONS 08 GAMING LEADERBOARD
04 COST OF APP INSTALLS 09 CATEGORY LEADERS BY COUNTRIES
05 COST BY OS 10 POPULAR TIME FOR DOWNLOADS

3. ABOUT THE RESEARCH
Which nations download the most apps? Where is Gaming most popular? When
do users prefer to download apps? The InMobi Insights series on The State of
Mobile App Downloads answers these questions and many more.
METHODOLOGY
This research is based on data from Q3, 2014 : 1st July - 30th Sep, 2014 on the InMobi
network. Only data with all standard fields completed were included for analysis across
the world.

4. 32% INCREASE
In Mobile App Downloads from Q2 to Q3
DEVICE
49%
32%
13%
Q1 - Q2 Growth Q2 - Q3 Growth YTD Growth

5. North America
4% 4%
Q3 share of
downloads
Q2 share of
downloads
18% 20% 48% 49%
7% 5%
2% 2%
22% 20%
Europe Asia Pacific
Middle East
Latin America
Africa
LEGEND
Regional Breakdown

6. Top 10 nations
By share of app downloads
Q3 share % change over Q2 Q2 share
Emerging nations are leading
the Q-on-Q growth

7. Cost of app installs
CPI INDEX
220
165
110
55
0
France
0% 5% 10% 15% 20%
SHARE OF GLOBAL APP DOWNLOADS
Q3 Cost of app installs
Q2 cost of app installs
China
USA
India
Indonesia
Philippines
Russia
Malaysia
Turkey
Dominant App Nations
Emerging App Nations
South Korea

8. CPI INDEX
300
225
150
75
0
Country CPI Index
Android CPI Index
iOS CPI Index
App downloads on iOS are more
expensive than on Android
Global USA China India Indonesia South Korea Russia France Philippines Malaysia Turkey

9. SHARE OF GLOBAL APP DOWNLOADS
Popular time for downloads
South Korea
India
Indonesia
0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
TIME OF THE DAY
App Developers should aim to reach their
users in the evening when app downloads
and conversions are comparatively higher
USA
China
Average
* All downloads are presented at local time zones

10. Want more ?
Download the complete report : Click here
For Blog : Click here

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