Mobile apps generate most ad impressions in Europe for InMobi's network, accounting for 78% of total impressions. The majority of devices are smartphones, making up 66% of impressions, while iOS is the leading operating system with a 39% share. Apple iPhone is the top individual device.

1. @InMobiwww.inmobi.com/insights /
3% 2%
22%
Ad impressions on
InMobi network
in Europe are
on mobile websites.
78%
Ad impressions on
InMobi network
in Europe are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9505
Samsung GT-I9300
Samsung SM-G900F
EUROPE MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
Tablets and
Connected Devices
Smartphones
Mobile
App Mobile
Web
39% 29% 4% 3% 3% 17%
+1.2 -0.9
Others
66.0% 29.2% 2.5%
iOS Windows OSAndroid
-4.6
+3.9
+1.0
Feature
Phones
-0.3
22.8%
5.5%
2.9%
2.9%
Device Share Of Impressions
-5.6 +3.9 -0.0 -0.0 -0.0 +0.9 +0.7 +0.1
RUSSIAN FEDERATION
14.1%FASTEST
GROWTH
#1
13.3%
UNITED KINGDOM
2.0%
77.3% 22.2% 0.4%
Top Countries by RegionOS Share Of Impressions
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015
12.0%
TURKEY