InMobi Europe Market Overview Report Shows Mobile Ad Growth Trends
1. @InMobiwww.inmobi.com/insights /
3% 2%
FASTEST
GROWTH
#1
21%
Ad impressions on
InMobi network
in Europe are
on mobile websites.
79%Ad impressions on
InMobi network
in Europe are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9300
Samsung GT-I9505
Samsung GT-I8190
EUROPE MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
Tablets and
Connected Devices
Smartphones
Mobile
App Mobile
Web
41% 31% 4% 3% 3% 14%
+1.5 -0.2
Others
62.9% 31.4% 2.7%
iOS Windows OSAndroid
+12.1
- 1.5
-7.7
Feature
Phones
-1.3
22.4%
7.3%
4.3%
3.8%
Device Share Of Impressions
+6.5 -1.5 -7.5 +0.8 - 0.2 +0.2 -0.1 +7.3
17.0%
GERMANY
11.3%FRANCE
12.8%
UNITED KINGDOM
2.0%
77.5% 21.1% 1.4%
OS Share Of Impressions Top Countries by RegionOS Share Of ImpressionsOS Share Of ImpressionsOS Share Of Impressions
Q3 2014
+ - Percentage point change since Q2 2014
Q3 2014 Since Q2 2014
Since Q2 2014
Q3 2014 Q2 2014
+ - Percentage point change since Q2 2014
Q3 2014