Q4 2014 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Europe

1. insights@inmobi.com @InMobiwww.inmobi.com / /
FASTEST
GROWTH
#1
81%Ad impressions on
InMobi network
in Europe are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9505
Samsung GT-I9300
Samsung SM-G900F
EUROPE MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
Tablets and
Connected Devices
Smartphones
Mobile
App
45% 25% 4% 3% 3%
2% 2%
16%
-1.3 + 2.0
Others
70.6% 25.3% 1.7%
iOS RIM OSAndroid
+7.6
-6.1
-0.4
Feature
Phones
-0.6
19.4%
5.1%
4.2%
4.0%
Device Share Of Impressions
+4.1 -6.1 +0.5 +0.2 -0.0 -1.5 +0.8 +9.6
16.8%
GERMANY
14.1%
TURKEY
11.5%
UNITED KINGDOM
2.5%
76.1% 23.1% 0.8%
Top Countries by RegionOS Share Of ImpressionsOS Share Of Impressions
Q4 2014
Q4 2014 Since Q3 2014
Since Q3 2014
+ - Percentage point change since Q3 2014
+ - Percentage point change since Q3 2014Q4 2014 Q3 2014
Q4 2014 vs Q3 2014
19%
Ad impressions on
InMobi network
in Europe are
on mobile websites.
Mobile
Web