Global mobile ad network InMobi is making a big push to gain smartphone ad share. - Techcrunch Article http://techcrunch.com/2011/02/02/inmobi-apple-android-mobile-ad/

1. The World’s Largest Independent
Mobile Ad Network
www.inmobi.com research@inmobi.com

2. www.inmobi.com

3. iPhone OS is now 14.2% of the global impression inventory due in large part to the World Developer Fund.
Android also bene ted with a 1.3 pt share gain and now represents 4.8% of global inventory.
Gains came at the expense of Nokia OS (-6.6 pts) and Symbian OS (-6.1 pts).
www.inmobi.com

4. Apple gains 6.0 share points during the 90 day period to surpass SonyEricsson globally.
Samsung (+1.2 pts), LG (+.4 pts), and HTC (+.7 pts) all made advances mainly due to Android devices in the US and EU.
Nokia, while still a dominant 44.3 pt share leaders, lost -3.1 pts globally.
www.inmobi.com

5. The iPhone picked up +8.1 share pts to achieve a dominant #1 position globally.
Nokia devices occupy 17 of the top 20 slots.
No Android device has cracked the top 20 yet.
www.inmobi.com

6. Nokia still commands the majority of impressions in the world (44%) although Apple is growing very quickly (+6.0 share points).
Android and iPhone OS quickly spread into regions outside North America. For both operating systems, North America loses over 30 share pts.
Nokia devices still dominate the top 20 global handsets list, although the Apple iPhone strengthens its position as the #1 (+8.1 share pts).
www.inmobi.com

7. www.inmobi.com

8. www.inmobi.com

9. www.inmobi.com