This infographic capture the trends and patterns in the mobile app world as witnessed on our network for the period of Q1-2015.

1. Insights
POPULAR APP DOWNLOAD DESTINATIONS
HONDURAS
10
61
COLUMBIA
40
53
BRAZIL
29
38
CHILE
24
36
17
63
COSTA RICA
CPD
eCPM
IOS PREMIUM OVER ANDROID
122
BRAZIL
52
COSTA RICA
47
CHILE
25
COLUMBIA
19
HONDURAS
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
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THE STATE OF
APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM
APP DOWNLOAD
= eCPMs
COST OF APP
DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
= Share of app downloads
LATIN AMERICA | June | 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE
BASED ON Q1 2015 DATA
Cost = CPD
85% GAME
9% COMMUNICATION
3% ENTERTAINMENT
2% BUSINESS
1% TECHNOLOGY
GAME 24
COMMUNICATION 56
ENTERTAINMENT 12
BUSINESS 11
TECHNOLOGY 41
7
HONDURAS COSTA RICA
6 2
JAMAICA
1
BRAZIL
1
VENEZUELA
COSTA
RICA
CHILE
HONDURAS
48%
BRAZIL
19%
8%
7%
COLUMBIA
5%
COST OF APP DOWNLOADS