This infographic capture the trends and patterns in the mobile app world of META as witnessed on our network for the period of Q2-2015.

1. Insights
POPULAR APP DOWNLOAD DESTINATIONS
SOUTH AFRICA
78
102
SAUDI ARABIA
53
65
IRAQ
40
45
TURKEY
48
12
62
106
UAE
CPD
eCPM
IOS PREMIUM OVER ANDROID
284
SOUTH AFRICA
46
SAUDI ARABIA
15
IRAQ
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
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THE STATE OF
APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM
APP DOWNLOAD
= eCPMs
COST OF APP
DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
= Share of app downloads
MIDDLE EAST,TURKEY & AFRICA| JULY 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE
BASED ON Q2 2015 DATA
Cost = CPD
61%GAME
27% mCOMMERCE
5% COMMUNICATION
4% TRAVEL
1% TECHNOLOGY
GAME 49
mCOMMERCE 67
COMMUNICATION 22
TRAVEL 67
TECHNOLOGY 43
3
SAUDI ARABIA UAE
2 2
SOUTH AFRICA
1
TURKEY
32
UAE
UAE
47%
SAUDI
ARABIA
7%
5%
IRAQ
SOUTH
AFRICA
-33
TURKEY
COST OF APP DOWNLOADS
6%
11%
TURKEY