InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.

1. INMOBI INSIGHTS
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THE STATE OF APP MONETIZATION
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SEPTEMBER 2014

2. Table of Contents
1 About Our Research
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2 Network Landscape
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3 Platform
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4 Device
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5 Manufacturer
6 Slot Size
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7 Site Categories
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8 Key Takeaways
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9 Appendix: Global Index

3. The State of App Monetization
ABOUT THE RESEARCH
InMobi’s State of App Monetization Series provides network insights for app developers,
publishers and advertisers. Through analysis of billions of impressions served each month,
these reports showcase the latest trends within the mobile app ecosystem on our network.
METHODOLOGY
The information contained in this report is based on data collected through InMobi’s
monetization platform. Only data with all standard fields completed was included for analysis.
Percent change is calculated using absolute numbers, quarter over quarter. Keep in mind that
CTR performance may not be indicative of ad effectiveness. Many brand advertisers track other
metrics, such as engagement rates, interaction rates, dwell time, etc.

4. NETWORK
LANDSCAPE

5. REACHING
872 MM
uniques
159
BILLION
!
Monthly
Ad Impressions
!200+ !
Countries 17
Millenial Media
+
JumpTap
approx.
Offices

6. North America
17%
Middle East
5%
Europe
24%
Asia Pacific
50%
Latin America
3%
Africa
<1%
% Q2 In-App Ad Impressions

7. North America In-App ad impression
share increased 1 percentage point
from Q1 to Q2
USA comprised 99% of North
American in-app ad impressions
North America
17%
NORTH AMERICA
17% of Global In-App Ad Impressions
!

8. Indexed CTR, Q2 by Region
Africa
Asia Pacific
Europe
Latin America
Middle East
North America
147
79
181
68
59
65
Note: CTR may not be indicative of ad effectiveness
Index is calculated against the global average

9. Indexed eCPM, by Region
Q1 Q2 % Change
Africa
Asia Pacific
Europe
Latin America
Middle East
North America
117 100 - 12%
84 85 + 4%
145 155 + 11%
60 53 - 10%
4 64 + 2%
84 85 + 3%
Index is calculated against the global average; % change is calculated using absolute eCPMs

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11. THANK YOU
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insights@inmobi.com
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www.inmobi.com/insights