1. Making MoneyTube
Realising the potential of facilitating financial networking
by creative content communications company Inner Ear

2. MoneyTube
• Video is increasingly popular
‣ http://www.alexa.com/siteinfo/youtube.com
• People want to experience information
‣ http://www.qwiki.com
• Trading happens easily online
‣ http://www.eBay.com
• Connecting people makes business better
‣ http://www.linkedin.com

3. Content &
Communication
• Inner Ear creates digital media content
and communicates it through social
media
• In the social media universe, we believe
‣ Content: matter
‣ Communication: energy
• Information inspires interaction

4. Economic
Ecosystem
• We’re a small company with big ideas
• We’ve just formed a consortium with other
creatives because we know working together can
help us grow
• Recently we’ve been thinking about how an online
trading space could help companies develop
• Enabling individuals and organisations to identify
and explore the economic ecosystem they inhabit
will help them develop ideas, find partners, attract
funders and realise potential

5. Potential
• CBAN is a well presented website, informative and nicely
designed, but could be developed further
• In business, especially online, nothing exists in a vacuum
• MoneyTube could combine:
‣ CBAN’s collaborative finance system
‣ A video exchange for matching up entrepreneurs and
investors
‣ An information resource
‣ Our ideas for creating an online trading space for
IP, products and services

6. Experience
• The interface should be bold,
simple and stylish, like Vimeo
• Users can upload their short video
pitches, supplier services or
investor statements
• Content will be sorted by categories
(tree-like) and tags (non-
hierarchical)

7. Resources
• MoneyTube will provide guidelines
to creating videos
‣ (A bit like VideoJug Pages)
• Users can contribute their own guides and how-
tos as blogs or media files
‣ (Similar to HubPages)
• People can share resources with each other, and
embed them on other sites
‣ (As with Issuu, Slideshare and other platforms)

8. Interaction
• Based on tags, Moneytube will make
recommendations to users to view other videos
which could be:
‣ Other pitches (for partners, joint ventures and
collaboration)
‣ Supplier offers
‣ Compatible investors
• Users can comment on videos, blogs and
documents
• All content can be shared and embedded

9. Marketing
• Embeddable content will act as inbound marketing
tools to build the MoneyTube brand and drive
traffic
• We’ll take a strategic approach to social media
marketing employing targeted tactics
• Facebook fan page and LinkedIn group would
encourage conversation in those networks
• Twitter profile would establish position of voice of
authority in business development
• Site blog would build connections with other sites,
platforms and bloggers

10. Commercialisation
• Sponsorship
• Advertising
• eCommerce
• Royalties from deals done in the trade
space
• Spin-off documentary and feature
productions for TV, radio and online
media

11. Realisation
• We can help you make this happen
‣ Site and database design and development project plan
‣ Content management plan and protocols
‣ Revenue model investigation
‣ Design and activation of marketing strategy
• We’ll need money and a partnership framework
‣ Split project into phases
‣ Calculate costs for each phase
‣ Raise money
‣ Make it happen

12. Contact
• To discuss these ideas and find out how
Inner Ear can help you bring them to life,
contact Dougal Perman
‣ dougal@innerear.co.uk
‣ 0141 226 8808
‣ Twitter: @innerearuk
‣ http://innerear.co.uk
‣ http://innerear.posterous.com