Part 2: Steve Machin, Managing Director, Stormcrowd

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On Thursday 23 February the ETAG: Technology Solutions for Tourism event took place at Pollock Halls, Edinburgh. The event, organised by ETAG, Interactive Scotland and Scottish Enterprise, followed on from the hugely successful ETAG Technology Solutions in Tourism 2011 and featured leading industry speakers. In this slidecast, Steve Machin from Stormcrowd delivers his "If You Want to Eat More Fish, Go Fishing!" seminar.

Technologie Business

Technology Solutions for Tourism Conference 2012
Thursday 23rd February
Part 2: Steve Machin, Managing Director, Stormcrowd

Wednesday, 14 March 2012

How much of your audience can you reach? EASILY?

Wednesday, 14 March 2012

Assumptions reduce reach and audience acquisition

Wednesday, 14 March 2012

Social Data = Heavy Lifting..

Wednesday, 14 March 2012

The data keeps ﬂowing… many to many..

Wednesday, 14 March 2012

Can a tide of shared data help all the boats to rise?

Wednesday, 14 March 2012

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One 
Some 
All


Wednesday, 14 March 2012

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Wednesday, 14 March 2012

Using smart e-CRM via email to increase restaurant bookings by
76%

Wednesday, 14 March 2012

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Wednesday, 14 March 2012

Product Variations and Communications hit the right
notes

Wednesday, 14 March 2012

Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk

Wednesday, 14 March 2012

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Part 2: Steve Machin, Managing Director, Stormcrowd

1. Technology Solutions for Tourism Conference 2012 Thursday 23rd February Part 2: Steve Machin, Managing Director, Stormcrowd Wednesday, 14 March 2012

2. Wednesday, 14 March 2012

3. How much of your audience can you reach? EASILY? Wednesday, 14 March 2012

4. Wednesday, 14 March 2012

5. Assumptions reduce reach and audience acquisition Wednesday, 14 March 2012

6. Social Data = Heavy Lifting.. Wednesday, 14 March 2012

7. The data keeps ﬂowing… many to many.. Wednesday, 14 March 2012

8. Can a tide of shared data help all the boats to rise? Wednesday, 14 March 2012

9. One Size Fits… One  Some  All  Wednesday, 14 March 2012

10. Acquire, Segment, Communicate, Amplify, Reward Wednesday, 14 March 2012

11. Using smart e-CRM via email to increase restaurant bookings by 76% Wednesday, 14 March 2012

12. “Hands Up, Who wants a VIP upgrade?” Wednesday, 14 March 2012

13. Product Variations and Communications hit the right notes Wednesday, 14 March 2012

14. Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk Wednesday, 14 March 2012