Presented at InnoTech Oregon on May 3, 2012. All rights reserved.

1. Transportation
Electrification
Choosing electricity as a
transportation fuel
May 3, 2012
Charlie Allcock
Director, Business Development
Oregon’s EV Initiatives Create Technology
Opportunities
InnoTECH
© 2011 Portland General Electric. All rights reserved.

2. Electric vehicles are here now
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3. EVs and charging infrastructure in Oregon
More than 700 electric cars and trucks
bought in Oregon in 2011
As of March 2012, there are more than
1900 EVs registered in Oregon
(Includes conversions and neighborhood
electric vehicles)
Oregon has more than 500 charging
stations installed, with many more to
come this year
More than 40 Oregon businesses are
working on transportation electrification
and vehicle efficiency technologies
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4. The EV Project
Largest deployment of electric vehicles and
charging infrastructure in history
Aug. 5, 2009: US DOE awarded ECOtality
a $99.8 million dollar grant
Nearly $200 million dollars will be expended
(1:1 match of grant money)
Current project progress in Oregon:
350 private level II charging stations installed
150 public level II charging stations TheEVProject.com
1DC Quick Charging station in Portland; 30 in
total expected
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5. West Coast Electric Highway
Feb. 12, 2010: Action Plan signed by
Governors of Washington, Oregon and
California and Premier of Vancouver, BC
Build a “Green Highway” along I-5 corridor
Promote public-private partnership
Share standards and best practices for alternative
fuels
Maximize impact of public fleet policies
Maximize results from research and
commercialization efforts
Over 10 installed between Eugene & Medford;
another 40+ expected in Oregon by year-end 2012
westcoastgreenhighway.com/electrichighways.htm
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6. Electric Avenue
A public street dedicated to charging
PGE, Portland State University and City
of Portland partnering on 2 year R&D
project to examine charging behavior
patterns & system impacts
Located on PSU campus in downtown
Portland, adjacent to Transit Mall
7 different chargers from 6 manufacturers
Tens of thousands of daily visitors make it
ideal venue for product launches, demo
drives, briefings
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7. Trends and forecast
Electric vehicles are becoming more available
as auto manufacturers continue to choose
Portland as a deployment market
Total cost of ownership vs. initial cost: as gas
prices continue to increase, the operational
savings of EVs will increase
US DOE Planning Grant will create a
roadmap for how to take the region to the next
level of EV charging infrastructure
Commercial Electric Truck Incentive Program,
passed in 2012, will replace 200 fleet trucks
with electric trucks
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8. Consumer experiences are happening now
Charging infrastructure is available, EV experiences are
happening daily – and they will continue to increase in frequency
Increased capabilities and better standards are needed now
Software can help ensure positive EV experiences by:
Creating universal standards for identification, authentication and billing
– charging up should be as easy as filling up
Charging station maps and location tools must be updated quickly and
accurately as new chargers are installed – it can take up to six months
for new public charging stations to show up on maps
Charging station availability status capability: being able to see if a
charger is available will greatly improve the experience
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9. This information is all software-driven
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10. From anywhere in the world……
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11. Real world applications are being tested
Osaka EV Action Program
Japanese project to
popularize EV taxis
EV taxis provided with
exclusive stands near major
train stations
In-vehicle tablet PC
terminals equipped with
GPS systems allow EV taxis
to receive calls from
passengers waiting at the
taxi stands Dedicated EV taxi stand operated in Osaka Prefecture
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12. Kanematsu’s VOLTA System
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13. Checking Availability & Reserving a Charger
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14. Next steps: “Eyeballs and Seats" strategy
Ensure that Oregonians see this
technology in successful use
every day
Give Oregonians as many
opportunities for a plug-in vehicle
experience (either riding in, or
driving)
Get involved with supply chain on
emerging technology and software
needs
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15. Many more vehicles coming in 2012-14
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16. Contact information
Charlie Allcock
Director of Business Development
Portland General Electric
charlie.allcock@pgn.com
(503) 464-7694
www.PortlandGeneral.com/PlugIn
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