Presented by Steve Prather of ViaWest for InnoTech Oregon 2011

1. Innotech Oregon
Cloud Services 101
April 21, 2011
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2. Many companies are using SaaS applications
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3. Email & CRM are most widely used SaaS apps
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4. IaaS or PaaS adoption slow but steady
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5. Hybrid is the most common cloud
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6. Cloud use in both test/dev & production
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7. What defines a Cloud
 On demand self-service that allows consumers to unilaterally
provision computing capabilities without human interaction with the
service provider.
 Broad network access, meaning that capabilities are available over a
network and can be accessed by heterogeneous platforms, i.e., not
just a dedicated thin client.
 Resource pooling such that different physical and virtual resources
get dynamically assigned and reassigned according to consumer
demand in a multi-tenant model.
 Rapid elasticity so that to the consumer, available capabilities often
appear to be unlimited and can be purchased in any quantity at any
time.
 Measured service allowing usage it be monitored, controlled and
reported and automatically controlled and optimized.
* National Institute of Standards of Technology definition of Cloud Computing
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8. Types of Clouds
 A private cloud in which the cloud infrastructure is utilized by just
one organization, though not necessarily operated by that one
organization.
 A community cloud whereby several organizations with common
concerns share a cloud.
 The public cloud provided by the private sector for all comers.
 A hybrid cloud in which two or more cloud types are discrete but
networked together such that a burst of activity beyond the
capabilities of one cloud is shifted for processing to another.
* National Institute of Standards of Technology definition of Cloud Computing
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9. Types of Cloud Offerings
 Software as a Service (SaaS) - In which applications run on a cloud
but the user doesn't provision or modify the cloud service, or even
application capabilities, apart from limited user-specific configuration
settings.
 Platform as a service (PaaS) - In which users can utilize cloud-
provided programming tools to deploy applications without controlling
most of the underlying infrastructure, with the possible exception of
the application hosting environment configuration.
 Infrastructure as a service (IaaS) - Consumer has control over the
operating systems, storage, deployed applications, and possibly
limited control of select networking components (e.g., host firewalls)
of the cloud environment available to the user via the network.
* National Institute of Standards of Technology definition of Cloud Computing
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10. IT Outsourcing Use Cases
 Colocation - Enterprise with custom application base and large scale hardware
investments. Supporting legacy investments, proprietary hardware and/or do-it yourself
customers with CapEx budget focus.
 Dedicated Hosting - SaaS/Software company with limited infrastructure requiring high
availability and high audit/security standards. Supporting dedicated outsourced solutions
that require one or more of the following; highly proprietary design and/or applications,
high availability, high security, high audit and/or compliance requirements with OpEx
budget focus.
 Cloud “Reserved” - Enterprise with traditional application base looking for cost
competitive service delivery with high service delivery continuity. Supporting
standardized (OS, DB and applications) dedicated workload needs with less stringent
availability and security requirements than Dedicated Hosting and an OpEx budget focus.
 Cloud “Allocated” - Enterprise with traditional application base looking for cost
competitive service delivery for less critical applications. Supporting standardized
workload needs that have lower business impact and less stringent availability and
security requirements including test and development projects with OpEx budget focus.
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11. IT Outsourcing Use Cases
 Cloud “Best Efforts” - Enterprise looking for test and sandbox
environments for development organization allowing them to operate
via the same platform as their production applications. Supporting
low priority test, development and sandbox efforts.
 Hybrid Solutions - Enterprise with custom application base and large
scale hardware investments but that requires individual application to
be highly available and meet high audit/security standards.
Supporting customers ability to purchase the best infrastructure for
each use/application and integrate them into a cohesive and
interconnected architecture.
 Public Cloud - Enterprise looking for test and sandbox environments
for development
 Purposes - Supporting low cost workload needs where best efforts
delivery and cost are the primary drivers.
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12. IT Outsourcing Value Arena
Service
Level OS / DB
High High Audit / Agreeme Monitoring / Proprietary Legacy Flexibili Application Dedicated Services Sand Do It
Availability Security Compliance nt Reporting HW HW ty Flexibility Computing Elasticity Test Dev box CAPEX OPEX Cost Yourself
Colocation Available High High High Low Yes Yes High High Yes Low Yes Yes Yes Yes No Mid Yes
Dedicated
Hosting Available High High High High Available No Mid Mid Yes Mid Yes Yes Yes No Yes High No
Cloud - Reserved Available Mid Low Mid Mid No No Low Low Yes High Yes Yes Yes No Yes Mid No
Cloud - Allocated No Mid Low Low Low No No Low Low No High Yes Yes Yes No Yes Mid No
Cloud - Best
Efforts No Mid Low None None No No Low Low No High Yes Yes Yes No Yes Low No
Mid
Mid to Mid to Partia to
Hybrid Solutions Available High Mid to High High Low Available Yes Mid Mid Partial Low Yes Yes Yes Partial l High Partial
Low to Low to Low to
Public Cloud No Low None None None No No Low Low No High Yes Yes Yes No Yes Low No
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13. Some of the Pitfalls
 Developing – Meeting a providers proprietary standards, solutions or API’s. May make
it difficult to grow, migrate and/or move components to another service provider or to
other types of outsourcing in the future.
 Portability - The more data you have uploaded the longer it will take to retrieve and/or
move it which is an issue for DR planning and migration to an alternate vendor. Think
about how long it takes to transfer a TB across an internal network connection and start
multiplying.
 Interoperability - What do you do when you have 10’s or 100’s of applications in the
cloud with disparate service providers and you do not have access to a management
interface to support them all. Looks interestingly enough like most of the current IT
issues we all struggled with before Cloud.
 Security - Real or perceived there are many issues surrounding this and these items will
be an issue to watch for the foreseeable future.
 Regulatory/Compliance - Personally Identifiable Information, Payment Card Industry
(cardholder data), Border issues (Patriot Act, European Union's Data Protection
Directive), etc.
 Transparency and Troubleshooting - If you do not have visibility into the
configuration and design it may increase troubleshooting requirements and time well
beyond what is acceptable.
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14. More Pitfalls
 Physical Location - (legal jurisdiction, physical/network access and audit issues).
 MSA & SLA - Master Service Agreement and Service Level Agreement issues (jurisdiction,
transparency, availability, etc).
 Underestimating Cloud sprawl - You probably have a Cloud user in your ranks today
that you are not aware of and who is expensing the service via a personal/corporate
credit card for corporate use.
 Managing services in the Cloud is different than traditional IT - Make sure you
think it through and are prepared for access, monitoring and reporting changes.
 Provisions - Concerning ownership, use, or transfer of customer-owned data upon
termination of the agreement.
 Underestimating resource – Don’t underestimate your requirements and growth
(specifically in storage). As your needs grow Cloud services may not continue to offer the
expense reduction you expect.
 Production - Make sure you know what Production means to each user. Developers see
their platform as production as it is their job and most IT organizations view development
as a best efforts delivery.
 Self Service - What does “Self Service” mean to you? Do you really want to fly
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15. Even More Pitfalls
 Vendor/technology lock in - Highly integrated platforms cab be very compelling. But
what happens if/when the vendor changes something that affects you or does not stay
current?
 The Hype - Beside the hype is Cloud really where each application should run? Pick the
appropriate technology, capabilities and costs for each application based on its specific
needs and business impact.
 Pay to Play - If you are using a pay to play service and you stop playing make sure to
terminate the instance as if it continues to run you likely continue to pay.
 The Wild West - Cloud is the wild west today and providers are in a land grab.
Standards will continue to come quickly but it is important to make sure that you do not
lock yourself into a box canyon until they do.
 The Data Center and the Network matter - If the Data Center or the Network go
down the Cloud goes with it.
 Collect all your costs - Elasticity of the cloud often times comes at a premium. Be
sure to calculate all of the costs of services and capacity you anticipate utilizing.
 Research SLA's - One large provider has the ability to terminate services in the event
their core business requires additional resources. Others offer 95% SLA as a maximum.
15  Technical Support - Chat, FAQ’s, Email, Blogs or Telephone. What works best for

16. Industry Drivers
 Growing regulatory, compliance & security requirement
 Increasing power and cooling requirements & green
initiatives
 Increased outsourcing of IT infrastructure & technological
developments
 Growth in Internet traffic & network-centric application
requirements
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17. ViaWest Clientele
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18. Super-Regional Coverage
21 Data Centers in 6 Major Markets
Portland
Salt Lake City
Denver
Las Vegas
Dallas
Austin
Usable Raised Floor (Sq Ft)
 CO - 140K
 TX - 120K
 UT - 120K
 NV - 13K
 OR - 37K
 Total = 420K
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19. May 12 Grand Opening – Your invited
IT’S AN OPEN HOUSE.
(If by “house” you mean a 34,500 square foot, SAS-70 type II-compliant data center.)
Please join us as we unveil our
Newest state-of-the-art data center facility.
Thursday, May 12th
Voodoo Doughnut Tour 8am – 10am
House Spirits Gin Tour 2pm – 6pm
3935 Northwest Aloclek Place
Hillsboro, OR 97124
RSVP to viawest.com/hillsboro
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20. For more information, contact us at:
Thank You ViaWest Business Development
Innotech Oregon (Toll Free) 877-448-9378
businessdevelopment@viawest.com
www.viawest.com
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