Presented at InnoTech Austin on October 20, 2011. For details on InnoTech, visit www.innotechconferences.com

1. Putting IBM Watson to Work
Manoj Saxena
General Manager, IBM Watson Solutions
© 2011 IBM Corporation

2. On February 14, 2011, IBM Watson changed history introducing a
system that rivaled a human’s ability to answer questions posed
in natural language with speed, accuracy and confidence.
 Watson Wins!
 Largest Jeopardy! in 5 years
 34.5M Jeopardy! Viewers
 1.3B+ Impressions
 Over 10,000 Media Stories
 11,000 attend watch events
 2.5M+ Videos Views (top 10
only)
 10,897 Twitter
 23,647 Facebook Fans
1 © 2011 IBM Corporation

3. IBM Watson a look behind the scenes
System Specifications IBM Technology Depth
2880 Processing Cores
Content
Analytics
90 IBM P750
Servers
Business
Analytics
16 Terabytes Memory
(RAM) – 20TB Disk
Big Data
80 Teraflops
Computing Power
Workload Optimized Databases /
Systems Data
Warehouses
In the past 5 years IBM has spent over $14B in acquisitions and
$6B in R&D annually
2 © 2011 IBM Corporation

4. Agenda
What is IBM Watson and why is it important?
How is IBM putting Watson to work?
What can we expect in the future?
3 © 2011 IBM Corporation

5. The World is Getting Smarter
+ + =
Instrumented Interconnected Intelligent
An opportunity to think and act in new ways—
economically, socially and technically.
44 © 2011 IBM Corporation

6. Unstructured data is proliferating. . .
… 249B e-mails (2.8M/sec) and 200M Tweets daily
… 35 hours video uploaded to YouTube per minute
In 2005 there were 1.3 billion RFID tags in
circulation…
… by 2010 there will be 33 billion.
An estimated 2 billion people will be on the Web by
2011 ...
… and a trillion connected objects – cars, appliances,
cameras, roadways, pipelines
5 © 2011 IBM Corporation

7. Businesses on a Smarter Planet are “dying of thirst in an
ocean of data”
90% of the 80% of the Traditional
world’s data was world’s data technology solutions
created in the today is only leverage 20% of
last two years unstructured the available
information
1 in 2 83% 5.4X
Business leaders don’t of CIO’s cited BI and more likely that top
have access to data analytics as part of their performers use
they need visionary plan Business analytics
6 © 2011 IBM Corporation
Source: GigaOM, Software Group, IBM Institute for Business Value

8. Today’s business challenges are causing organizations to
rethink what it will take to get ahead tomorrow
Emerging IT
 Structured & unstructured (global)
Traditional IT  Probabilistic Applications
 Discovery Oriented
 Structured data (local)
 Small and Big Data
 Deterministic Applications
 Natural Language
 Search Oriented
 Small Data
 Machine Language
7 © 2011 IBM Corporation

9. Healthcare Industry is beset with some of the most complex
information challenges we collectively face
Medical information is
doubling every 5 years,
much of which is
unstructured
81% of physicians
report spending 5
hours or less per
month reading medical
journals
“Medicine has become too complex (and only) about 20 percent of the knowledge
clinicians use today is evidence-based.”
Steven Shapiro, Chief Medical and Scientific Officer, UPMC
8 © 2011 IBM Corporation

10. Why is it so hard for computers to understand humans
Structured Data Unstructured Data
Physicist Birth Place “One day, from among his city
Where was A. Einstein Ulm views of Ulm, Otto chose a
water color to send to Albert
Einstein N. Bohr Copenhagen Einstein as a remembrance of
born? M. Curie Warsaw Einstein´s birthplace”
Source: Excel File, Database, etc. Source: http://www.schaeffenacker-ulm.de/en/otto.html
Person Organization
L. Gerstner IBM “If leadership is an art then
surely Jack Welch has proved
Welch ran J. Welch GE himself a master painter during
this? W. Gates Microsoft his tenure at GE”
Source: Jack Welch and the GE Way, Robert Slater
Source: Excel File, Database, etc.
Source: IBM Research
9 © 2011 IBM Corporation

11. A Brief History of IBM Watson
IBM Research Jeopardy! Watson Watson
Project Grand for Industry
Challenge Healthcare Solutions
(2006) (Feb 2011) (Aug 2011) (2012)
Cross-industry
Scale up
Commercialization New class of industry
Demonstration specific business
analytics solutions that
R&D leverage Big Data
10 © 2011 IBM Corporation

12. IBM Watson brings together a set of transformational
technologies to drive optimized outcomes
Generates and
Understands evaluates
natural hypothesis for
language better outcomes
and human
Renal Failure
speech UTI
Diabetes
Adapts and
Learns from user
selections and
responses
…built on a massively parallel probabilistic
evidence-based architecture
11 © 2011 IBM Corporation

13. IBM Smarter Healthcare
A smarter health system improves visibility and collaboration across
all health system participants making best use of resources to
prevent and treat diseases, reduce overall healthcare costs, and keep
people healthy.
+ +
Instrumented Interconnected Intelligent
Capture accurate, Enable seamless Use advanced
real-time information analytics to improve
information from sharing across research, diagnosis
devices & systems groups and treatment
12 © 2011 IBM Corporation

14. Why is Watson Technology ideal for healthcare?
What condition has red eye, pain, inflammation,
Understands natural language
questions
 blurred vision, floating spots and sensitivity to
light?
Analyzes large volumes of Physician Notes, Medical Journals, Clinical Trials,
unstructured data  Pathology Results, Blogs, Wikipedia
Generates and evaluates
hypothesis  Possible Diagnosis
Uveitis
Confidence
91%
Iritis 48%
Keratitis 29%
Presents responses with
confidence 
Supports iterative Family History, Patient Interview, Physical Exam,
dialogue to refine results  Current Medications
Learns from results over
time  What actions were taken? What treatments
were prescribed? What was the outcome?
13 © 2011 IBM Corporation

15. IBM and WellPoint are working together to put Watson
to work in healthcare
Leverage medical records
TO
diagnose and identify
+ = treatment options
TO
IBM Watson enhance the quality of
medical care delivered
WellPoint
IBM Watson
Serving 1 in 9 insured
Americans
"Imagine having the ability within three seconds to look through all of that (medical)
information….at the moment you're caring for that patient."
Dr. Sam Nussbaum, WellPoint's Chief Medical Officer, WellPoint
14 © 2011 IBM Corporation

16. From battling humans at Jeopardy! to transforming business
IBM Watson Healthcare Financial Services
Diagnostic/Treatment Assistance, Investment and retirement planning,
Evidenced-Based Insights, Collaborative institutional trading and decision
Medicine support.
Tech Support Government
Contact center support and services. Public Safety, Improved Information
Enterprise knowledge management. Sharing, Security, Fraud and Abuse
Consumer marketing. Prevention
IBM Watson has the capabilities to address business and societal challenges
15 © 2011 IBM Corporation

17. Learn more at:
www.ibmwatson.com.
www.facebook.com/ibmwatson.
www.twitter.com/ibmwatson
(Tweet #ibmwatson )
www.youtube.com/ibm
See Watson in action at an IBM Lab, Briefing
Center or Analytics Solution Center
16 © 2011 IBM Corporation

18. 17 © 2011 IBM Corporation