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beyond the playground
problem
Smarbles presentation - Startup Weekend Groningen
what if?
solution
mobile           marble
online
         meets   offline
local schoolyard > global playground

     smart marbles with NFC
Businessmodel
      Deskresearch
                                                                                                  Data model
                              Fieldresearch


                                 achievements
Interviews                                                                                       Engineerings
                                                          Design
(Intertoys,	
  Toys	
  
Toys,	
  ToyRus,	
  De	
                           (IdenBty,	
  mobile	
  app,	
  packaging)       concept
regenboog,	
  C1000/
Jumbo,	
  teachers	
  
elementary	
  school,	
  
                                                                                               Marbles
businessgi=strader,	
  
Pezy)
                             Prototype
                             (html	
  5	
  demo)
showtime
packaging
Smarbles presentation - Startup Weekend Groningen
mobile app
Smarbles presentation - Startup Weekend Groningen
Smarbles presentation - Startup Weekend Groningen
Smarbles presentation - Startup Weekend Groningen
Smarbles presentation - Startup Weekend Groningen
Smarbles presentation - Startup Weekend Groningen
reader
Smarbles presentation - Startup Weekend Groningen
live demo
marketing
proven market
History
                                     Hype
Thrill
         Collectables
                                  Gaming

    value propositions
Online
               Outdoors             Social
  Worldwide
                              Competition
target market
      KIDS
   6-12 years old
(grand)Parents                  Kids

                 Supermarkets


     customer segments
                           Chips Brands
    Fastfood Chains
competition
Smarbles presentation - Startup Weekend Groningen
monetization
Supermarket
                 giveaway


   revenue streams
Retail sales             Sponsored
                        tournament
Production of
                the smarbles
NFC Chip


      cost structure
  Marketing         Building the
   & sales           platform
supermarkt giveaway


              ce
        Collectable Marketing Event




                   ns
          normally results in 3-4%
      extra turnover for supermarket




                     or
Extra turnover for supermarket = 36 million
Cost 20 million Marbles @ 10 cents = 2 million




                       ed
    Profit for Smarbles = 20% = €400.000
Gather
productionpartners           Determine lowest
                             possible costprice


            what’s next
Further engineer                  Find launching
  the marbles                        customer
                     Build the
                     platform
team
       ‘Rolling  Stones’

Erik Huisman                            Rosemarijn Konter
 Mark Ekkers                            Ralph Steenbergen
                                        Aldert Greydanus



               TeamSmarbles@gmail.com

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Smarbles presentation - Startup Weekend Groningen

  • 6. mobile marble online meets offline
  • 7. local schoolyard > global playground smart marbles with NFC
  • 8. Businessmodel Deskresearch Data model Fieldresearch achievements Interviews Engineerings Design (Intertoys,  Toys   Toys,  ToyRus,  De   (IdenBty,  mobile  app,  packaging) concept regenboog,  C1000/ Jumbo,  teachers   elementary  school,   Marbles businessgi=strader,   Pezy) Prototype (html  5  demo)
  • 23. History Hype Thrill Collectables Gaming value propositions Online Outdoors Social Worldwide Competition
  • 24. target market KIDS 6-12 years old
  • 25. (grand)Parents Kids Supermarkets customer segments Chips Brands Fastfood Chains
  • 29. Supermarket giveaway revenue streams Retail sales Sponsored tournament
  • 30. Production of the smarbles NFC Chip cost structure Marketing Building the & sales platform
  • 31. supermarkt giveaway ce Collectable Marketing Event ns normally results in 3-4% extra turnover for supermarket or Extra turnover for supermarket = 36 million Cost 20 million Marbles @ 10 cents = 2 million ed Profit for Smarbles = 20% = €400.000
  • 32. Gather productionpartners Determine lowest possible costprice what’s next Further engineer Find launching the marbles customer Build the platform
  • 33. team ‘Rolling  Stones’ Erik Huisman Rosemarijn Konter Mark Ekkers Ralph Steenbergen Aldert Greydanus TeamSmarbles@gmail.com