22% of food innovations launched in Europe this year are private labels. Beyond this figure, the most impressive factor is the diversity and the pertinence of this innovation. Faced with this phenomenon, it is essential that you fully understand the nature of these evolving own brand innovations. Every year, the XTCscope™ of the Private Label Innovation analyzes movements in trends and product innovations of private labels in Europe and North America. Thanks to this annual study, XTC can meet the information needs of its manufacturer and distributor clients, given this constant evolving phenomenon. The XTCscope™ of the Private Label Innovation – which covers all food product segments and brands – analyzes private label innovations and their benefits, to reveal the strategic development potential behind each one.

1. XTCscope 2010:
Private Label Innovation
in Europe and North America
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2. Table of content
1. Methodology 4
1.1 Methodology
1.1 XTC Process tools 5
1.2 XTCMC trends tree 8
2. Quantitative analysis 15
2.1 Share of Private Labels in EUROPEAN food innovation 16
2.2 Share of Private Labels innovation in EUROPE by countries 17
2.3 Worldwide: relative importance of each Axis total food long term 18
2.4 Total food – Worldwide and Europe (all brand): 1 year July to June 2010 vs 1 year July to June 2009 19
2.5 Europe Innovation Private Labels: July 2009 to June 2010 vs July 2008 to June 2009 axes 20
2.6 Europe Innovation Private Labels: July 2009 to June 2010 vs July 2008 to June 2009 trends 21
2.7 Private Labels vs Manufactured brand – Worldwide July 2009 to June 2010 axes 22
2.8 Private Labels vs Manufactured brand – Worldwide July 2009 to June 2010 trends 23
2.9 Weight of retailers in the Private Labels European offer: July 2009 to June 2010 24
2.10 Comparative breakdown by axis of the different retailers in EUROPE – July 2008 to June 2010 25
2.11 Weight of Private Labels by department over the 5 past years, EUROPE 26
2.12 Comparative breakdown by axis of the departments Private Labels Europe - July 2008 to June 2010 27
2.13 Comparative breakdown by axis of the PL - July 2008 to June 2010 – GROCERY 28
2.14 Comparative breakdown by axis of the PL - July 2008 to June 2010 – CHILLED PRODUCTS 29
2.15 Comparative breakdown by axis of the PL - July 2008 to June 2010 – FROZEN PRODUCTS 30
2.16 Comparative breakdown by axis of the PL - July 2008 to June 2010 – DRINKS 31
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3. Table of content
3. Qualitative analysis of innovative offer food market Europe 32
3.1 Pleasure axis 33
3.1.1 Sophistication Trend 34
3.1.2 Exoticism Trend 47
3.1.3 Variety of senses Trend 52
3.1.4 Fun Trend 73
3.2 Health axis 75
3.2.1 Natural Trend 77
3.2.2 Vegetal Trend 82
3.2.3 Medical Trend 86
3.3 Physical axis 94
3.3.1 Slimness Trend 96
3.3.2 Energy, Well-being Trend 101
3.3.3 Cosmetics Trend 106
3.4 Convenience axis 108
3.4.1 Easy to handle Trend 110
3.4.2 Time saving Trend 129
3.4.3 Nomadism Trend 131
3.5 Ethics Axis 133
3.5.1 Solidarity Trend 136
3.5.2 Ecology Trend 137
4. Analysis of Private Labels innovation in North America 141
4.1 Figures including all brands USA / Canada 142
4.2 The most relevant innovation levers of Private Labels in North America 144
5. Conclusion : the fundamentals and turnings of Private Labels innovations 166
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4. To order the study
XTCscope 2010 Private Label Innovation:
• Tariff (excl. VAT)
Electronic report in PDF format: EUR 1750
Option hard copy: EUR 100 per unit
Option oral presentation: 800 € HT + travel expenses
• Order Form for the XTCscope Private Label Innovation:
Company: ___________________________
Contact name: ___________________________
Order n°
: ___________________________
TVA n°or fiscal ID: ___________________________
Invoice address: ___________________________
___________________________
___________________________
Chosen options: ___________________________
Total Amount (EUR) ___________________________
• To send us your order:
Email: contact@xtcworldinnovation.com
Fax: +33 1 47 00 74 84 www.xtcworldinnovation.com
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Tel: +33 1 47 00 74 00