Cards and Payments Asia 2016 presented an enthralling look into the future of the digital finance space in Asia and beyond. It covered a range of areas from financial inclusion to e-commerce as well as changes in payment processes. Re-branding itself as Seamless next year, the conference pushed for a change in approach, adopting its name from the frictionless experience technological changes will bring to the entire Cards and Payments ecosystem. Key Insights from Cards and Payments Asia 2016 / Seamless: 1. The Ubiquity of Transport Payments System 2. Financial Inclusion and the Bottom of Pyramid 3. From eCommerce to sCommerce 4. The Opportunities of Exploring Partnerships and Pilots

1. THE STATE OF PAYMENTS
IN ASIA
A REPORT FROM INNOVATION IS EVERYWHERE
May 2016
1

2. AREAS OF INSIGHTS
1. Rising Ubiquity of Transport Payment
Systems (Ez-Link, Rabbit, Octopus)
2. Financial Inclusion and the Bottom of
Pyramid (Nearex)
3. From eCommerce to sCommerce
(Snapdeal)
4. Exploring Partnership and Pilot
Opportunities (Reebonz, Omnipay.Inc) 2

3. THE STATE OF PAYMENTS IN ASIA
“Cards and Payments Asia 2016 brought together
players from the payments ecosystem to discuss,
debate and evaluate alternative payment strategies
and technologies” - Cards and Payments Asia 2016
3

4. THEME: DISRUPT OR BE DISRUPTED
“Players within
financial systems
need to get on
board with
change”
from discussions on Cards and
Payments Asia 2016
4

5. DIGITAL COMMERCE SHOWS NO SIGN OF SLOWING DOWN
Cards and Payments Asia 2016 was attended by over 6,000
attendees, 200+ expert speakers, and 170 international
exhibitors, highlighting tremendous interest in the area of digital
commerce.
5

6. AREAS OF INSIGHTS
1. Rising Ubiquity of Transport Payment
Systems (Ez-Link, Rabbit, Octopus) - Pg 7-18
2. Financial Inclusion and the Bottom of
Pyramid (Nearex) - Pg 21-28
3. From eCommerce to sCommerce
(Snapdeal) - Pg 29 - 33
4. Exploring Partnership and Pilot
Opportunities (Reebonz, Omnipay.Inc)- Pg 34-38
6

7. 1. TRANSPORT SYSTEMS AND PAYMENTS
7In Asia, cards are commonly used as a payment method in transportation systems.

8. 1. TRANSPORT SYSTEMS AND PAYMENTS
In Asia, numerous
countries have
moved to the
introduction of
contactless smart
cards as the fare
media in an
automated fare
collection system
for transportation
Rabbit Card,
Thailand
Octopus Card,
Hong Kong
EZ-Link Card,
Singapore
8

9. 1. TRANSPORT SYSTEMS AND PAYMENTS
Octopus Cards in Circulation, Hong Kong (WikiBooks, 2014) 9

10. 1. TRANSPORT SYSTEMS AND PAYMENTS
Key Developments
• Towards increasing
interoperability across
locations
• Retail partnerships allow for a
more rewarding experience
• A proper digital strategy to
encourage the cards’ usage
• Data analytics to advise
partners on better redemption
strategies 10

11. EZ-link kickstarted the
dual-currency purse via
province-wide
development for a card
storing both Singapore
dollars and Renminbi.
EZ-Link's
partnership with
Guangdong
11
Increasing
Interoperablility:
1. TRANSPORT SYSTEMS AND PAYMENTS

12. RETAIL PARTNERSHIP
In developing a payment ecosystem,
the importance of quality
partnerships is paramount
12
1. TRANSPORT SYSTEMS AND PAYMENTS

13. EZ-Link in Singapore tied up with
brands such as the airline low-cost
company TigerAir to offer
redeemable promotions through
the use of their cards
13
RETAIL PARTNERSHIP:
1. TRANSPORT SYSTEMS AND PAYMENTS

14. EXAMPLE OF QUALITY
PARTNERSHIP:
In its partnership with Perx, a
loyalty system, benefits are
calculated on a per-trip basis.
This allows EZ-link to
continually push the
boundaries to make every tap
with Ez-link a “rewarding and
fun experience”,
which in turn expands their
network and user base.
14
1. TRANSPORT SYSTEMS AND PAYMENTS

15. DIGITAL STRATEGY
In encouraging the
push for digitization, a
comprehensive digital
strategy is required.
It compels both
customers and
merchants in adopting
these payment
systems
15
1. TRANSPORT SYSTEMS AND PAYMENTS

16. Rabbit has utilised its reward system as a key marketing strategy by giving
more of their Carrot reward points to users who make larger top-up sums.
16
DIGITAL STRATEGY
1. TRANSPORT SYSTEMS AND PAYMENTS

17. DATA ANALYTICS
With the data that is available through
the system, there has to be a feedback
loop between merchants, customers,
and providers to ensure the viability of
the payment ecosystem
17
1. TRANSPORT SYSTEMS AND PAYMENTS

18. Regulatory
Environment
Cash is King
18
KEY CHALLENGES
1. TRANSPORT SYSTEMS AND PAYMENTS

19. IT’S EVEN BETTER LIVE!
Are you looking for a speaker for your event?
Contact us: martin@innovationiseverywhere.
com" 19

20. bit.ly/PAYASIA2016
Download our full report at:
20

21. 2. FINANCIAL INCLUSION
According to World Bank data, 2 billion of the world's
population lack access to formal financial services,
with 95% proportion of developing countries
Global findex data infographic – this index from 0 to 100 provides in-depth data on how individuals save,
borrow, make payments and manage risks, based on interviews with about 150,000 adults in over 140 countries
(The World Bank , 2014)
21

22. 2. FINANCIAL INCLUSION
22

23. ECOSYSTEM CAPACITY BUILDING
A network of
stakeholders
Empowering
Stakeholders
23
HOW DO WE APPROACH FINANCIAL
INCLUSION
2. FINANCIAL INCLUSION

24. CHALLENGES
• KNOW YOUR CUSTOMER
How to ensure the credibility of
customers' individual identities
• RISK ANALYSIS
Data compiled from sources such as
social media and web browsing
create a profile of the customer which
is then analyzed via machine-learning
technologies to present a credit score 24
2. FINANCIAL INCLUSION

25. NEAREX’S SUCCESS
“Nearex team has
realized that enabling
cashless, small day-to-
day payments using
mobile wallets in the
emerging world is a
business opportunity
worth hundreds of
billion dollars annually”
-Mayank Sharma25
2. FINANCIAL INCLUSION

26. • Payment Pyramid
• System Architecture
• System Adoption
Catalyst
INTERVIEW WITH MAYANK
SHARMA, FOUNDER AND CEO
OF NEAREX
“Nearex is geared as a technology
provider for micro-merchants or
the unbanked who have
traditionally relied on cash,
offering a fully integrated solution
for a greater financial inclusion in
payment ecosystems.”
26
2. FINANCIAL INCLUSION

27. “ a fully integrated solution for a greater financial
inclusion in payment ecosystems.” - Mayank Sharma 27
2. FINANCIAL INCLUSION

28. 28
SYSTEM ARCHITECTURE
2. FINANCIAL INCLUSION

29. 3. FROM ECOMMERCE TO SCOMMERCE
29

30. CUSTOMER ENGAGEMENT
To encourage conversions, the
Singaporean ecommerce site
HipVan, specialized in design
furniture, offers a free interior
decorating service via WhatsApp
where individuals can take a
picture of their space and ask a
designer for recommendations
based on what they need.
With the rise of bots in apps such
as Telegram, we could see such
services expand across a wider
range of businesses to offer a
better shopping experience.
30
3. FROM ECOMMERCE TO SCOMMERCE

31. DESIGN
The various speakers shared
that it was not about simply
having a mobile app but
acquiring mobility.
For example, the Singaporean
fashion e-tailer “Love, Bonito”
offers a mobile-optimized
experience without the
presence of an app.
31
3. FROM ECOMMERCE TO SCOMMERCE

32. • Snapdeal’s Success
• Omnichannel
System
• Future e-
Commerce
Landscape
INTERVIEW WITH BADAL MALICK,
VICE-PRESIDENT OF
OMNICHANNEL AT SNAPDEAL
“despite the lack of a DIY culture,
Snapdeal has ​seen a 20% share of
pickups versus deliveries for its
Mobile Store Model​, suggesting
that the omnichannel approach
has managed to fulfill (distinct)
customer needs. ​”
32
3. FROM ECOMMERCE TO SCOMMERCE

33. 33
3. FROM ECOMMERCE TO SCOMMERCE

34. 4. THE OPPORTUNITIES OF EXPLORING
PARTNERSHIPS AND PILOTS
34

35. 4. THE OPPORTUNITIES OF EXPLORING
PARTNERSHIPS AND PILOTS
With more and more emerging startups, corporate businesses should take
this as an opportunity to expand their partnerships
35

36. Key aspects to a Successful Pilot - Reebonz’s Success
• Matching technology
with a specific need
• Determine your scale
• Accessing length of
impact
• Post-pilot reports
and next steps
INTERVIEW WITH ELVIN LI, HEAD
OF RESEARCH AND DEVELOPMENT
AT REEBONZ
“We have to focus our
attention on our core
strengths, understanding our
own data, and to outsource
non-core elements such as
building the interface solution
to manipulate the data “
36
4. THE OPPORTUNITIES OF EXPLORING
PARTNERSHIPS AND PILOTS

37. • Delivering quality
behind the scenes
• Good partnerships
with the government
• Integration with
partners to provide
a customer-centric
product
INTERVIEW WITH SIMOUN UNG,
PRESIDENT AND CEO AT OMNIPAY.
INC
“Our core focus is on
collaboration, hence, our
preference for a revenue-
sharing structure to foster a
win-win situation between us
and our clients”
37
Key aspects to a Successful Partnershio - Omnipay’s Success
4. THE OPPORTUNITIES OF EXPLORING
PARTNERSHIPS AND PILOTS

38. “The Mabuhay Miles Travel Card
for Philippine Airlines, is
demonstrative of our advances as
the pre-paid card has 10 different
currencies in addition to the
airline's frequent flyer miles; the
card is accepted globally at all
UnionPay merchants as well as
the airlines' partner
establishments.”
- Simoun Ung
38
4. THE OPPORTUNITIES OF EXPLORING
PARTNERSHIPS AND PILOTS

39. IT’S EVEN BETTER LIVE!
Are you looking for a speaker for your event?
Contact us: martin@innovationiseverywhere.
com" 39

40. bit.ly/PAYASIA2016
Download our full report at:
40

41. A team of entrepreneurs to explore startups around the world
We’re a team of passionate people living and working independently around
the world. Our main locations are Singapore, Paris, Santiago de Chile, Lagos,
Moscow. Are you a tech traveler too?
Drop us an e-mail at
martin@innovationiseverywhere.com
we’d love to work with you too!
41

42. THANK YOU
INNOVATION IS EVERYWHERE
42