DNote Xpress, Issue 13, April 2015 Dear Reader, The 13th issue of "DNote Xpress" is out!!! The theme for this issue is "Earthquake Striking The Seismic Grab your copy now!

1. Issue: #13 | April 2015
In this issue:
BHUJ EARTHQUAKE:
From Ruins To Building An
Investor's Paradise
www.fiinova on.co.in
JAPAN :What India Can Learn
from the Leader in Disaster
Preparedness
It Shakes, It Will Shake,
Are You Prepared?
Tweets of The
Month
Fiinobservation of National
Days
EARTHQUAKE
STRIKING THE SEISMIC BALANCE

2. Mr. Soumitro Chakraborty
CEO, Fiinova on (Innova ve Financial Advisors Pvt. Ltd.)
From the
CEO’s Desk
On 25th April, Nepal was struck with a tragedy that led to widespread destruction and damage to
life and property. Atthis hour of grief, I would like to express my solidarity withthe people of Nepal. I
would also like to praise the Indian government, the Indian Army, NDRF, the disaster relief
professionals and the medical professionals for their quick response to the relief efforts and for
standing together withNepal.
In the wake of the recent tragedy, a huge discussion has triggered off on how prepared we are for
earthquakes. It has been brought to light that the capital of India does not have the strength to
withstand a quake. It is a matter of grave concern and one that needs a lot of deliberation and
urgent actiontoatleastmitigatetheimpactof an earthquake, ifand when there mightbe one.
This edition of our newsletter is dedicated to the theme 'Earthquakes – Striking the Seismic
Balance' that aims to explore areas which can contribute to a far more resilient future for us as a
nation. We, at Fiinovation, understand the need to focus our efforts towards proper planning,
strategy and implementationof effectivepoliciestoface natural calamities.
For years, scientists have warned us about the likelihood of earthquakes in high risk seismic zones.
Yet, we continue to take their warnings for granted. In the 1800s, there was one city in the world
that had a million people, and that was Beijing. Today, there are 381 cities, with at least a million
people.
It is in this pretext that I urge governments, corporations and civil societies to focus efforts
towards building far more resilient societies and human dwellings. Through education, skill
development, reinforcement, disaster preparedness, disaster preventive mechanisms and
warning systems,wecan face earthquakes. Iurge individuals not toignoretherisks anymore.
Idedicate thismonth toa vision of a stronger world.

3. WE
WITH NEPAL

4. BHUJ EARTHQUAKE:
From Ruins To Building An Investor's Paradise
Kutch is a secluded district in Gujarat located in northwest India. Fifteen year ago, in
2001, while India celebrated 52nd year of being a republic, Bhuj (municipality of Kutch)
experienced an earthquake that transformed buildings into rubbles in a matter of
seconds. Flattening the geography, the impact spread to more than 8000 collapsed
villages, making a million people homeless. Many estimated the regional economy to
retrogress by many years.
The government's quick response to
rescue provided relief and
rehabilitation to the affected
areas. Immediate help started
pouring in the region from across the
globe and the misery was overshadowed by
development. To support government actions,
approximately 180 million dollars were routed to the
region from Indians around the world. The
monetary support was put to good use by the
government which designed a plan to help re-
structure and develop Bhuj into an investor's
paradise. Out of the budget, two billion dollars were
allocated towards re-structuring theregion.
It took more than a decade for the state to implement the plan and create a
new horizon for Bhuj to be re-born as a developing economy. Accounting for
India's ve percent of the total population, Bhuj was made a tax-free zone for the
industries to invest which led to setting up of manufacturing and industrial units in the
region. This helped boost private investments, having already invested more than ten
billion dollars. The increase in business activities created huge employment
opportunities in the region. The Mundra port, expected to be larger than Mumbai port
has played a signicant role in developing a conducive business environment, offering
vast land area and cheap labour. The region has showcased tenacity in building an
economy out of absolutely nothing.
Ÿ Basic Facts
Ÿ Earthquake: 8:46am on January 26,2001
Ÿ Epicenter:Near Bhuj in Gujarat, India
Ÿ Magnitude: 7.9 on theRichterScale
Ÿ Impacts
Ÿ Destruction of 80% of waterand food sources
Ÿ Damage to 400,000 Indian homes rendering 2
millionpeople homeless
Ÿ Destruction of over 15km of tarmac road
networks
Ÿ Totaldamage estimatedataround $7 billion
Ÿ Bhuj is re-born...
Ÿ Business boom: 300 companies established their businesses in Kutch
Ÿ Mechanized looms at factory in Anjar weaves 2,50,000 towels a day. This is the world's biggest towel factory, rst to be set up
within 9 months
Ÿ No direct and indirect taxes, no excise duties for 5 years
Ÿ Small shing port turned into an industrial hub
Ÿ Ten years into the devastation, around 110,000 new jobs were created in Kutch
Ÿ Creation of two new ring-roads, an airport, parks and thriving shops
Ÿ Construction of wider roads, water supply systems and underground drainage systems
Ÿ Extension of 400 km water pipeline from Narmada
01

5. JAPAN
What India Can Learn from the Leader
in Disaster Preparedness
02
Japan, the land of rising sun, is the fth most earthquake-prone country in the world. Falling under an active
seismic zone, it has witnessed probably the highest number of earthquakes and tsunamis than any other
country. Having survived the quake of 1923, the World War devastation and successive earthquakes, Japan
has leftno stone unturned toensurethebest disaster preparedness.
Due to their preparedness, Japan has been able to cope up with catastrophic natural
occurrences. The country has made numerous changes in its construction, laws and ensured
mandatory drillsacross schools toface calamities.
Without a doubt, it leads in disaster management. We take a
look attheir preparedness:
Japan'sPreparedness:
"Risk recognition" is the rst step towardsŸ disaster mitigation, Hence, public
lectures, mass media campaigns, science shows and governmental meetings are organised to create
awareness about earthquake risk.
Anti-earthquake infrastructure have been builtŸ with deep foundations and humongous shock-absorbers that reduce
theseismicenergy.
Immediately after an earthquake strikes, all the digital media, majorly television and radio switch to an auto-mode and start displaying theŸ
risks thatmightstrike.Thishelps theauthorities tocommunicateon 'whattodo ifan earthquake happens'.
A real-time Earthquake Early Warning (EEW) alert is automatically triggered whenever any seismometer detects a seismic signal. ThereŸ
arealertstothepublicthrough themediaand theInternet.Trains, elevators and industrial machinesarestopped automatically.
Annual disaster prevention drill in Japanese schools are conducted where children practise ducking under the desk throughout theirŸ
school years. They aretrained withtheuse of evacuation-chutesand earthquake simulationmachines.
Every ofce and house is always stocked with dry rations, drinking water, basic medical supplies for the people who might get trappedŸ
during a crisis.
Allofces and schools areloaded withadequate hard hats and gloves atalltimes.Ÿ
Another country which also lies in a high risk seismic zone is India. Needless to say, it does not have mechanisms in place to handle high
magnitude quakes like Japan does. While not all steps can be emulated and borrowed from Japan, we can take few important measures and
incorporate itinour life.Let'sseewhatIndia can borrowfromJapan.
WhatIndiacanlearn:
Risk recognition is crucial for bringing in effective changes, in the absence of which, India cannot take the rst step to withstandŸ
earthquakes.
Organising public awareness campaigns, lectures, government meetings can help in sensitising people about the measures to be takenŸ
during earthquakes.
Amendmentsinthestandard building lawisrequired for building quake-resistantstructures.Ÿ
Allschools should compulsorily conduct drillstoeducate children on taking necessary stepswhen a quake occurs.Ÿ
Cities in high risk zones should be equipped with centralised communication system that can alert people whenever there is a seismicŸ
activity.

6. 03
The recent earthquake in Nepal not only attened buildings, killed thousands, sent the economy back by a
decade and triggered tremors shaking India, but also put forward the basic question in front of us - As a
nation, are we taking necessary steps to prepare ourselves for earthquakes?
As per the United States Geological Survey, there are several million earthquakes occurring each year. On
an average, one with the magnitude of more than 8 occurs each year. Out of this, majority of them are of
small magnitudes which often go unnoticed, however, the larger ones are catastrophic. Among this, China has
experienced highest number of deaths while Japan bore highest economic loss. If you ask the experts, they will
say earthquakes don't take lives, man-made constructions do.
The tragedy in Nepal is similar to that of Haiti in 2010, Kashmir in 2005 and the Indian Ocean in 2004
(Tsunami) that led to massive loss of life but limited nancial loss. The seismic activity on 25th April might
have caught Nepal off guard but itwasn't a surprise.
The Himalayan nation sits astride a massive subduction zone caused by the Indo-Australian plate and the
Eurasian plate. The Indo-Australian Plate broke off from the ancient supercontinent Gondwana, and started
moving northwards displacing an ancient sea, travelling more than 2,000 km - the fastest a tectonic plate has
ever drifted - and slammed into the Eurasian plate, creating the world mightiest mountain range, the
Himalayas. As there is no stop to this, India still grinds northeast into Asia at roughly 5 cm every year
while the Himalayas still grows 1 cm every year. As the tectonic plates are stiff, pressures and strains at
the boundaries among them generally builds up for centuries eventually getting released all at once. The
earthquakes are consequences of these 'all-at-once' releases and generally occur on the boundaries of two
tectonic plates. Therefore, experts have been warning about the strong likelihood of a catastrophic
Kathmandu earthquake.
India and Nepal lie on the region where there is higher risk of strong earthquakes frequently striking the area. In
some of these high risk regions, earthquakes occur periodically. While it is known that Nepal is hit by
earthquakes with higher magnitude and intensity every 75 years, California is hit by quakes every 500 years. In
future, these large shocks are expected to continue for millionsof years.

7. 04
Despite adequate technology to reduce earthquake deaths and destruction, countries such as Nepal, India,
Pakistan and Iran have not taken steps to modernize their building codes and warning systems. Though the
impact of quakes varies from structure to structure, there are some basic and general guidelines that need
tobe followed.
Theseguidelinesmayinclude:
Construction on bedrock, tying up of buildingsŸ together and using steel to reinforce concrete
buildings
Development should be spread across the regionŸ and not concentrated at one point
Evacuation and rehabilitation might be the bestŸ policy, but controlling the rapidly growing population in
seismiczones can be a great move
Establishment of stricter laws with penal provisionsŸ on constructionsdone hastily should be imposed.
The local government and civic authorities should stepŸ up efforts to curb corruption, malpractices and weak
governance.
Disaster preparedness should be included in schoolŸ curriculum along with developing skills of local
masons, construction workers and the localpeople
As Nepal's economy takes a setback with the destruction of heritage sites, including loss of
ancient monuments and artifacts, foreign-owned luxury hotels, businesses and factories can be a good
place to start reinforcing buildings. This will create incentives for competitors to also begin reinforcing
their hotels or buildings, providing jobs for masons and architects, ensuring positive spillover effects that
will ensure all buildings become quake resistant. Therefore, with planning and concerted efforts, we can
reduce the impactof earthquake on livesand property.
Let the earth, quake and shake…but let there be no loss to life.

8. Tweets of The Month
05
President of India@RashtrapatiBhvn
India committed toassist Govt. of Nepal inevery way possible indealing with situation#PresidentMukherjee
David Cameron @
David_Cameron
Shocking news about
the earthquake in Nepal
- the UK will do all we
can to help those
caught up in it.
Ellen DeGeneres@TheEllenShow
My thoughts are with
everyone in Nepal. Sendingmy love.
Narendra Modi @narendramodi
We owe a big thanks to the
enthusiastic youngsters who are
mobilising contributions for relief
work be it cash, resources &
medicines etc.
The most powerful earthquake ever recorded on Earth was in
Valdivia, Chile. Occurring in 1960, ithad a magnitude of 9.5.
The National Earthquake Information Center (NEIC) records an
average of 20,000 earthquakes every year (about 50 a day)
around the world. There are, however, millions of earthquakes
estimatedtooccur every year thataretoo weak tobe recorded.
Almost 80% of all the planet's earthquakes occur along the rim of
the Pacic Ocean, called the "Ring of Fire"; a region that encircles
the Pacic Ocean and is home to 452 volcanoes (over 75% of the
world's activeand dormantvolcanoes).
When the Chilean earthquake occurred in 1960, seismographs
recorded seismic waves that traveled all around the Earth. These
seismic waves shook the entire earth for many days! This
phenomenon iscalledthefreeoscillationof theEarth.l
The 9.1 Mw earthquake that generated the great Indian Ocean
tsunami of 2004, one of the deadliest tsunamis in known history,
is estimated to have released the energy of 23,000 Hiroshima-
type atomic bombs, according to the U.S. Geological
Survey.62.04 millionand 66.96 million respectively.
Food for Thought...
"Once you have been in an earthquake you know, even if you survive without a
scratch, that like a stroke in the heart, it remains in the earth's breast, horribly
potential, always promising to return, to hit you again, with an even more
devastating force."
- Salman Rushdie,
The Ground Beneath Her Feet
"Some of the greatest survivors have been women. Look at the courage so many
women have shown aftersurviving earthquakes intherubble for days on end."
- Bear Grylls,
Bri sh adventurer, writer and television presenter
"I think that harping on [earthquake] prediction is something between a will-o'-
the-wisp and a red herring. Attention is thereby diverted away from positive
measures to eliminateearthquake risk."
- Charles Francis Richter,
American seismologist and physicist
"Earthquakes traveling through the interior of the globe are like so many
messengers sent out to explore a new land. The messages are constantly coming
and seismologistsarefast learning to read them."
- Reginald Aldworth Daly,
Canadian geologist
"To the people in Nepal and the region affected by this tragedy, we send our
heartfelt sympathies. The UnitedStatesstands withyou during thisdifcult time."
- John Kerry,,
United States Secretary of State
Hear the Inuencers Speak...
Hillary Clinton
@HillaryClinton
My thoughts and prayers are
with the people of Nepal. –H
#Greece

9. World Autism Awareness Day
2ⁿ April
International Day of Sport for
Development of Peace
6 April
World Health Day
7 April
Fiinobservation of National Days
Fiinovation, a research based organization, is an integrated solution enabler in the CSR and sustainability domain. It is focused towards
enhancing quality across organizational value chain through meaningful innovation thereby ensuring sustainability. It is Asia's rst proposal
research laboratory wherein research is focused primarily on four sectors, which include health, education, livelihood and environment. The
practices CSR Portfolio Management (CPM), CSR-CSO Partnership, Initiative Design, Initiative Management, Monitoring and Evaluation,
ImpactAssessmentand SustainabilityReporting help provide simplesolutions totheirpartners.
Fiinovation
24/30, Ground Floor,Okhla Industrial Estate,Phase III
NewDelhi-110020
Phone: 011-42332200| Fax : 011-42332205
website: www.inovation.co.in | Email:media@inovation.co.in
About Fiinovation
The year 2014-15 saw a splendid
celebration of Indian sports in the national
and international arena. With numerous
events across different sports genres and
all over the world, the Indian ag was
hoisted with pride by sportspersons and
fans alike.
Sports are essential for human
development. Besides being entertaining, it
promotes good health, social interaction
and healthy competition. It is inclusive and
at the same time, fosters harmony, a sense
of pride and on all occasions instills intense
patriotism.
The road to development through sports will
stand or fall on the combined efforts of the
individual, government, private sector
organization, non-prot organization,
media, international agencies and sports
personalities. Let’s breed a culture where
our nation is known for creating world class
sports personalities. We need more Mary
Kom, Yogeshwar Dutt, Babita Kumari,
Sardar Singh, Abhinav Bindra, Sachin
Tendulkar,Sarita Devi…
Declared by the United Nations as World
Autism Awareness Day, 2nd April stands as
a reminder to bring the condition of autism
to light. Internationally recognized and
dedicated to autism, this day seeks to
highlight and become the voice of children
and adults who are undiagnosed,
misunderstood or looking for help.
India also has a high number of people
suffering from ASD. There is a tremendous
lack of awareness and misunderstanding
about autism among the medical
professionals, who at times either
misdiagnose or under diagnose the
condition. Moreover, there are a multitude
of people with autism who are left
undiagnosed and hence, do not receive the
care they need. One of the major difculties
faced by parents of children with autism in
India isobtaining an accurate diagnosis.
If people with autism are to have an
opportunity to reach their maximum
potential and have dignied future, the
community will have to continue to work
together as a team and advocate for the
rights of this often marginalized and
vulnerable sectionin the society.
With the aim to bring myriad issues
affecting health to light, WHO celebrates
World Health Day every year on 7th April.
This year, the theme is “Food Safety" and
rightly so. It may sound alarming but as per
the report by WHO, unhealthy food is
responsible for more than 200 diseases
while 2 million deaths reported in the world
occur due to contaminated food and drinking
water.
We talk about HIV, TB, malaria, polio and
cancer awareness, we forget to focus on
basic necessities like clean water and safe
food. As citizens, we also do not put much
effort in ensuring consumption of clean food,
compromising on the quality we get. Most
of us don’t even bother to check the content
labelson thepackets of processed food.
We must understand that our well being is in
our own hands. With the right kind of food
safety policies by the Government and
awareness among the people, a healthy
lifestyle can be created in the country. This
will lead to a healthy economy and utilisation
of the full capacity of its workforce, instead
of spending resourceson ghting diseases.
06