Startup approach to change at your school

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A Startup Approach To Making Change at Your School
or Organization

Introductions
@misterdubyah | About.me/Robb.Willett @AutismPodcast | MichaelBoll.me

About Robb
Husband
Did Business-y Stuff Do Teach-y Stuff
(Business Development,
Marketing, Continuous
Improvement Consultancy)
Humanities and PE,
Help out with Tech Stuff
@misterdubyah | about.me/Robb.Willett @AutismPodcast | MichaelBoll.me

About Michael
Podcaster
Tech Coach
Co-Founder
Father to typical
and
special needs kids
Co-Founder

Ice Breaker
Activity

Ice Breaker
Take a post-it
Write your favorite ice breaker
question
Find someone and ask your question
Exchange post-its
Find someone else and ask theirs
(Do this 5 times)

Ice Breaker
Take a post-it
Write your favorite ice breaker
question
Find someone and ask your question
Exchange post-its
Find someone else and ask theirs
(Do this 5 times)
What makes you happy?
What is your favorite childhood book?
If you were a superhero, which one would you be?
If you were a *varient* of a *noun,* what would you
be?
Tell me a story of one of your scars?
What is the origin of your name?
Where is your favorite place in Hong Kong?
Beach / Mountain / River / Plains / AC’d
Apartment?
What if schools started doing ________?
What if they completely abolished ________?

Housekeeping

InnovativePD.com/startup/

The Plan
Take your idea and run it through
a “Startup” process

Take Aways
• Your Idea
• The Why
• Your Mission
• Design and Development
• MVP
• Marketing
• Resistance
• Failures and Successes

Digital Badge
•Claim your badge: InnovativePD.com/StartupBadge
•More information about digital badges: InnovativePD.com/DigitalBadges

Building Your Presentation
Is this wide open?
Innovativepd.com/StartupPresentation

Buddy Up!

What Is Your Idea?

Robb’s Idea

Take TWO Minutes To List Your Ideas

Need to Adopt an Idea?
• New discipline system
• New writing program
• Move to standards based education
• Add a SPED program
• Add an ESOL program
• Take your school to Google Apps
• Adopt a new LMS platform
• Start a restorative justice program
• Bring differentiation to your school
• Take your school to full inclusion
• Increase homework turn in
• Digital badges across the curriculum
• Starting a podcast
• Running a book study
• Starting a new sport at your school
• Making your sport more popular

Start With The Why
Simon Sinek

The Golden Circle
What
Every organization on the planet
knows WHAT they do. These are
products they sell or the services
they offer.

The Golden Circle
What
they offer.
How
Some organizations
know HOW they do it. These
are the things that make
them special or set them
apart from their competition.

The Golden Circle
What
they offer.
How
Some organizations
know HOW they do it. These
are the things that make
them special or set them
apart from their competition.
Why
Very few organizations know WHY
they do what they do. WHY is not
about making money. That’s a result. It’s a
purpose, cause or belief. It’s the very
reason your organization exists.

My Whys

Robb’s Why

What Is Your Why?

Your Mission

Why Have A Mission
Statement
• Helps with focus
• Helps encourage others to join
you
• Helps overcome the dips
• Helps you measure your effort

My Mission Statements
• Online learning center for
teachers
• Audio professional
development for teachers
• Take students to the next
presentation level
• Bring inclusion to China
• Connect teachers with each
other through professional
development

Robb’s Mission

Your Mission
What Is Your Mission?

Sample Mission Statements
MISSION STATEMENTS FROM TOP NONPROFITS
• TED: Spreading Ideas. (2 words)
• Smithsonian: The increase and diffusion of knowledge. (6 words)
• USO lifts the spirits of America’s troops and their families. (9 words)
• Livestrong: To inspire and empower people affected by cancer. (8)
• Invisible Children: To bring a permanent end to LRA atrocities. (8)
• The Humane Society: Celebrating Animals, Confronting Cruelty. (4)
• Wounded Warrior Project: To honor and empower wounded warriors. (6)
• Oxfam: To create lasting solutions to poverty, hunger, and social injustice. (10)
• Best Friends Animal Society: A better world through kindness to animals. (7)
• CARE: To serve individuals and families in the poorest communities in the world.
(12)
• The Nature Conservancy: To conserve the lands and waters on which all life
depends. (11)
• JDRF: To find a cure for diabetes and its complications through the support of
research. (14)
• Environmental Defense Fund: To preserve the natural systems on which all life
depends. (10)
• Public Broadcasting System (PBS): To create content that educates, informs
and inspires. (8)
• National Wildlife Federation: Inspiring Americans to protect wildlife for our
children’s future. (9)
• American Heart Association: To build healthier lives, free of cardiovascular
diseases and stroke. (10)
• Heifer International: To work with communities to end hunger and poverty and
care for the Earth. (14)

Design and development
How are you going to make it happen?

The Book

Learning a Startup Mentality
VISION
• Start
• Entrepreneurial Management
• Goal: Find a product that customers will like
• Define
• What is a startup?
• Sustaining Innovation vs Disruptive Innovation
• Learn
• Validated Learning
• Value of a network
• Metcalf’s Law: value of a network as a whole is
proportional to the square of the number of
participants
• Validated learning vs. Vanity Metrics
• Value of Zero
• What are you trying to learn?
• Value Creation vs Waste
• Experiment
• Customer Insight
• Essential Unit of Progress: Validated Learning
• Scientific Method
• Entrepreneurial Assumptions
• Value Hypothesis vs Growth Hypothesis
• Customer Identification
• How to find ‘Early Adopters’
• STEER
• Leap
• Build - Measure - Learn Feedback Loop
• Leap of Faith Assumptions
• Innovation Accounting
• Genchi Gembutsu
• Customer Archetype
• Analysis Paralysis
• Strategy - Based Assumptions
• Test
• MVP: Minimum Viable Product
• Measure
• 3 Steps of Innovation Accounting
• MVP
• Tune
• Pivot
• Optimization Vs Learning
• Actionable Metrics Vs Vanity Metrics
• Split Test Experimentation
• Kanban: Capacity Restraint
• 3 A’s of Metrics
• Pivot (or Persevere)
• What is a Pivot?
• “Pivot or Persevere” meeting
• Zoom-in Pivot, Zoom-out Pivot, Customer Segment Pivot,
Customer Need Pivot, Platform Pivot, Platform Architecture
Pivot, Value Capture Pivot, Engine of Growth Pivot, Channel
Pivot, Technology Pivot
ACCELLERATE

MVP in 3 Words
… that aren’t “Minimum Viable Product…”
1. Donuts - What’s your “Sad Donut?”
2.Walls - Check your “Wall.”

What can you put together quickly, easily,
and cheaply that will test out your core idea?

“Remove any feature, process, or effort that does not
contribute directly to the learning you seek.”
Eric Ries, The Lean Startup

Get rid of the bells and whistles

Scientific Method
Create Hypothesis
Make Prediction
Test Your Prediction
Adjust

Determine what assumptions
you need to test

MVP
Adjust Test
Build - Measure - Learn

Picking the team
Support and foot soldiers

Possible Roles
• Project manager/organizer
• Marketing/presentation
• System and process design
• Leader
• Other?

My Team

Podcast Team Example
Choice

SHINE
Academy
Team

Concordia PD
Less choice

Robb’s Team

Pick Your Team Members
• Project manager/organizer
• Marketing/presentation
• System and process design
• Leader
• Other?
Your Turn

Design and Development Tips
For Free!

Raise right hand and say
“I will always work to
reduce friction”

Always think scale
Or you may regret it…

How We Scale(ed)

Marketing
I don’t like this part

What Is Your Story?

My Stories
What I hope people will tell

My Stories

Robb’s Story

Find Early Adopters
MichaelBoll.me | @autismpodcast

Adopter Curve

Publicize Adopters

Robb’s Early Adopters

The Resistance

Embrace The Resistance
You Resistor

Outside Resistance
Change! AHHH!

Robb’s Resistance

Failures and Successes

#Fail #Success

Keeping Organized And On Track
Do you need a system or person?

Project management tools
• Asana
• Trello
• Daily Todo
• Orchestra
• Wunderlist
• Top five from lifehacker.com
• IPD lesson on to do tools

InnovativePD.com/Feedback

Stay in touch
@autismpodcast
@misterdubyah

Startup approach to change at your school

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