This document summarizes a project conducted by Enthiosys, Inc. to solicit ideas from Scrum Alliance members on how to improve services and prioritize projects. Members generated over 100 potential ideas through facilitated games. Ideas were organized into projects and members participated in additional games to prioritize projects. The top prioritized projects included developing Scrum practitioner content and an innovation platform. The Scrum Alliance board will review the results to guide future project decisions and provide status updates to members.

1. Innovation Through Understanding®
Scrum Alliance Strategy Games
Project Report
Prepared by Luke Hohmann
CEO, Enthiosys, Inc.

2. Agenda
• Project overview and goals
• Process
• Team structure
• Results
– Prune the Product Tree Ideas
– Shaping results
– Buy a Feature Prioritized Results
• Next steps

3. Project Goals
• Solicit fresh ideas for how the Scrum Alliance
can better serve its members through new
and/or improved services.
• Collaboratively prioritize these ideas so that
the Scrum Alliance Board and staff team can
develop a near-term action plan and longer
term vision.

4. Ideas to Action Process
Prune the
Product Tree to
collaboratively
generate ideas.
Shaping
ideas into
potential
projects.
Buy a Feature
parties to
collaboratively
prioritize projects.
Ideation Shaping Prioritizing

5. Team Structure
Luke
Hohmann
César
Idrovo
Mary
Hausladen
Tobias
Mayer
Lowell
Lindstrom
Derek
Wade
Design Team Facilitation Team
Jason
Tanner
Luke
Hohmann

6. Project Design and Participants
The design team
choose an initial
design and test it.
ALL CSTs were
invited to facilitated
games to identify
new concepts.
We organized
concepts into five
main work areas
and created
potential projects
based on CST
feedback.
We invited CSTs to
participate in
facilitated games.
We invited the entire
SA to participate in
unfacilitated games.
Ideation Shaping Prioritizing

7. Preparing the Tree: Layers & Regions
Certifications
Reach of
Scrum
Personal
Benefits
Other
Growth
Opportunities
Web Site Communities
2010
2011+
2010
2011+2011+
Layer: When?Layer: Theme?

8. Results
• 5 Games
• 35 participants
• 100 potential apples
• 81 unique apples
• Each game ~1 hour

9. Sample Ideas
Item Name Item Description Time? Theme?
Collaborate with other
compatible organizations.
Agile Alliance/ APLN / PMI / and others.
How can we increase the successful
adoption of Scrum and other Agile
practices? 2010
Other Growth
Opportunities
Business Mgmt of
CST/CSC Growth
How is the SA managing, if at all, the
number of CSTs and CSCs against market
demand? 2010 Reach of Scrum
Consistent message from
SA on CSM exam
We need a consistent message from the
SA on the CSM exam. There is still "churn"
going on 2010 Certifications
Emphasize CSP
We want the SA to continue to emphasize
CSPs. 2010 Certifications
Fiscal Transparency
Easy way to view and comment on the use
of SA monies. 2010 Personal Benefits
PMI connection
Continue to expand the Scum connection to
PMI. Formalize relationship between SA
and PMI 2010 Reach of Scrum
Regular input from
members Essentially don't make this a one-off 2010
Other Growth
Opportunities

10. Converting Ideas into Projects
Categorize Each Idea
Create Project
Describe Features,
Benefits and
Price
Idea Categories
Board: Policy choices for the
board. Ex: Improve fiscal
transparency.
Certifications: Ideas and often
questions about certifications.
Operations: Ways to improve
Scrum Alliance operations.
Relationships: Ideas that concern
the relationship of the SA to other
organizations.
Web Site: Ideas to improve the
web site. Most just added to
current web site backlog.

11. Example of Processed Items
Category Item Name
Included in This
Buy a Feature Project Why Not Included?
Relationships
Collaborate with other
compatible
organizations.
Agile Community
Relations
Certifications
Business Mgmt of
CST/CSC Growth
CST Standards and
Assessments
Certifications
Consistent message
from SA on CSM exam
This a current project. The Board
will provide updates.
Certifications Emphasize CSP
Scrum Practitioner
Content
Board Policy Fiscal Transparency
The Board is already exploring
ways to improve fiscal
transparency.
Relationships PMI connection
Agile Community
Relations
Board Policy
Regular input from
members
The Board will evaluate this project
and determine how to continue to
gather SA member feedback.

12. Buy a Feature Project List
Item Name Price Item Name Price
CSC Marketing 609 Scrum in Schools 923
Ethics Guidelines 556 Scrum in Higher Education 923
Local Scrum Community
Relations 996 Scrum Practitioner Content 539
Scrum Alliance Newsletter 140
CST Standards and
Assessments 1714
Agile Community Relations 993 Certified Scrum Organization 943
Scrum Definition 910 Scrum Localization 210
Scrum Innovation Catcher 294 Service Provider Directory 506
Full project descriptions, including features
and benefits, are available upon request.

13. Buy a Feature Results
Item SA Member CST Total
Scrum Practitioner Content 17 4 21
Scrum Innovation Catcher 16 2 18
Local Scrum Community Relations 14 2 16
Scrum Alliance Newsletter 14 1 15
Scrum in Higher Education 8 2 10
Scrum Localization 8 1 9
Scrum Definition 7 2 9
Agile Community Relations 3 1 4
Ethics Guidelines 3 3
CST Standards and Assessments 1 2 3
CSC Marketing 3 3
Service Provider Directory 2 2
Scrum in Schools 1 1
Certified Scrum Organization 1 1
Broad
agreement
between SA
Members
and CSTs
Less
agreement
between SA
Members
and CSTs
• 4 facilitated games, 17 CSTs
• 19 unfacilitated games, 133 members
• 3,667 unique chats
• 63 members stranded in 7 lobbies

14. Qualitative Feedback
• Chat logs provided significant and critical
insight into the motivations behind purchases
• Suggestions to improve, extend, constrain,
and even stop work on items
• Purchase patterns and chat logs do reflect
natural differences between CSTs and other
members of the Scrum Alliance

15. Next Steps
Mar 2010 The Scrum Alliance Board will
review the results along with
additional ideas to guide
decisions on future projects.
Apr 2010 Choices will be communicated
via multiple channels, including
the web site and official emails.
Rest of 2010 Progress and status reports will
be shared with SA members.

16. Thank You
• The research team would like to thank:
– The Scrum Alliance Board for sponsoring this
research
– Members of the community who participated in
calibration and trial games
– All CST and Scrum Alliance members
• The Scrum Alliance looks forward to the
ongoing conversations