The document discusses HP's products and solutions for high performance computing (HPC) and big data, including: 1) The new HP ProLiant SL270s Gen8 server for HPC, which provides improved performance with integrated accelerators like Intel Xeon Phi coprocessors and Nvidia Kepler GPUs. 2) An HP/Intel Xeon Phi Gen 8 starter kit for development environments. 3) Engineering cloud transformation services to help transition manufacturing to private clouds. 4) The new HP ProLiant SL4500 server, the first purpose-built for big data applications. 5) HP Moonshot, a software-defined server platform designed for improved efficiency and scale.

1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The New Style of IT:
HP Update for Moabcon
2013
Jerome Labat
VP & GM, Cloud Service Automation
Dick Bland
Manager, WW HPC Marketing, Hyperscale BU / ISS
April 10, 2013

2. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
HP ProLiant Gen8 systems driven new levels of performance, efficiency and agility
HP eliminates the barriers to scale
Next gen performance with the
HP ProLiant SL270s Gen8 server
The NEW HP ProLiant SL270s Gen8 server, purpose-
built for HPC, enables scientific and engineering
innovation
Integrated accelerators boost performance
New Intel® Xeon Phi™ Coprocessors and NVIDIA
Kepler GPUs
enables explosive growth in performance and efficiency
New levels of scalability with FDR InfiniBand
Mellanox 56 Gb/s FDR InfiniBand establishes the basis
for new levels of performance and scalability
NEW
NVIDIA
“Kepler”GPU
s
ProLiant SL230s
Gen8,
SL250s Gen8 and
NEW SL270s Gen8
ProLiant
SL6500
Coming Soon!
Mellanox Connect-IB
NEW Intel
Xeon Phi

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MicroSeismic upgrades server infrastructure to Proliant S6500/SL250s cluster with NVIDIA Tesla GPUs to handle
massive growth is data processing requirements.
MicroSeismic is the leading company providing “passive” seismic monitoring of oil and gas assets with
recordings at or near the surface, listening for microseismic energy generated in the oil-and-gas-bearing rock
formation during stimulation or production.
Objective: Decrease processing cycles by deploying a more powerful processing solution for oil and gas field data
Approach: HP Converged HPC Infrastructure with MOAB resource management
Business benefits:
• 8x faster processing of data for optimizing production and well stimulation.
• Increase in revenues due to faster job throughput, quicker turnaround and improved productivity
• Faster growth with enhanced ability to service more customers
IT improvements:
• 50% reduction in power consumption with HP S6500/SL250s with NVIDIA GPUs and BladeSystem
• 8x faster server management with HP S6500/SL250s NVIDIA with Tesla GPUs and BladeSystem
• Business continuity solution with replication of data across two sites
HP Innovation customer: Microseismic, Inc.
MicroSeismic, Inc. processes seismic data eight times faster, using solutions based on HP HPC
Converged Infrastructure technologies
http://h20195.www2.hp.com/v2/GetPDF.aspx/4AA2-1127ENW.pdf
MSI provides
passive seismic
detection of
subsurface
events with its
FracStar®
service

4. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Driving new levels of performance/$/watt/ft
New integrated accelerator solutions in SL6500
servers
New accelerators supported in SL250s and
SL270s
New Intel® Xeon Phi™ Coprocessors
Accelerate highly parallel applications with over
50 IA cores, using the standard IA instruction set
Next generation NVIDIA Kepler GPUs
Over 1TFLOPS of double precision throughput, and up
to 3x the performance/watt vs Fermi (K10, K20, K20x)

5. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
NEW: HP/Intel Xeon Phi Gen 8 Starter Kit
– Configuration:
• 1 DL380p Gen8 control node w/ E5-2670 8 core 2.6GHz 115WCPUs, 64 GB RAM and 2x
600 GB HDD
• 1 SL6500 enclosures
• 4 SL250s Gen8 2u server trays w/ E5-2670 8 core 2.6GHz 115W CPUs, 64 GB RAM, 600
GB HDD, 2 Intel Phi co-processors (225W 5110P )
• Voltaire IB 4x QDR 36 port managed switch
• HPN ProCurve 2910 24 port 10/100/1000 Ethernet switch
• RHEL
• CMU
• Workload Optimization Pack with Adaptive Computing MOAB HPC Suite for job scheduling
• Intel Cluster Studio XE suite
• Rack and infrastructure with Hardware/Software integration
• Partner offers with free trials or discounts from Rogue Wave TotalView, Allinea DDT
– Development Environment for commercial, Higher Ed, ISVs

6. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
Engineering Cloud Transformation Services, building on HPC Cloud solutions
Enabling manufacturing innovation
HPC Software Infrastructure for private
clouds
HP Insight CMU integrated with partner workload
software, HPC cloud map
Remote visualization for workstation virtualization
Expertise to manage manufacturing
transition to private cloud
Engineering Transformation Services
Assistance designing and deploying private cloud,
with optional burst to public clouds
Targeting academic/regional innovation
centers and manufacturing SMBs
Moab (orchestrator)Web portal
HDX, RGS, DCV
remote graphic type software
Access
Device
(Thin Client)
Virtualization tool
HPC Data Center
Insight CMU
Viz-enabled servers

7. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
The first server purpose-built for big data
Introducing the HP ProLiant SL4500 server
• Workload Optimized
• Converged and balanced architecture
• ProLiant class solution
UP TO 27Compute nodes per
rack
UP TO 540Drives per rack
UP TO 500KIOPs per server
UP TO 2.2PBper rack 1
Built on HP ProLiant Gen8 server innovations
1 4TB Drives Q1 2013

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Optimized for big data workloads
Match your exact needs with an ideal combination of core to spindle ratios
1 node plus 60 LFF drives
2 node each with 25 LFF drives
Core/Spindle
Capacity/Node (TB)
240118045 60 10075
Object Storage
Big data analytics
Distributed parallel
processing
3 node each with 15 LFF drives
4Q12
4Q12
1Q13
1:10
1:2
1:1
1 4TB Drives Q1 2013

9. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
HP Moonshot
Designed for the
datacenter, built for the
planet
The world’s first software-defined server
platform accelerating innovation to
deliver breakthrough efficiency and scale

10. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
A New Style of IT is Emerging…
Cloud
Mobility Big Data
Social
Comprehensive Solutions
…accelerating
market growth and
driven by HP
technology
…opening new
product and
business
opportunities
Hardware Software Services

11. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
Growing
Internet of Things
(IoT)
Forever changing how consumers and businesses interact, enabling new opportunities
Pervasive
Connectivity
Explosion of
Information
A New Era of Accelerated Innovation
Today
400,710 ad
requests
2000 lyrics played
on Tunewiki
1,500 pings
sent on PingMe
208,333 minutes
Angry Birds played
23,148 apps
downloaded
98,000 tweets
Smart
Device
Expansion
60
sec
2013
A New Style of IT Required for IoT
Solutions
30
Billion
By 2020
40
Trillion GB
… for 8
Billion
10
Million
DATA
(1)
(2)
(3)
Devices
Mobile
Apps
(4)

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IoT Solutions Drive New Architecture
RequirementsOpportunity for competitive advantage serving more customers with unique offerings
SpeedScale Specialized
Scale out to dramatic
new levels within existing
energy and space
constraints
Fast technology
innovation to adapt at the
same speed as the
business
Optimized for specific
workloads providing choice of
technology
as your needs adapt & change
to grow your
business
to gain competitive advantage tailored & tuned for specific
workloads

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New game changing purpose-built
product release cadence
Current industry cycle
Processor refresh Total server line refresh
Solutions layered
on common
architecture
HP Project Moonshot
cycle Identify market
Analyze
application
Optimize
cartridge
design
Launch
disruptive
solution

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A modern architecture engineered for the new style of IT
The World’s First Software Defined Server
Platform
Software Defined Servers
HP Moonshot
Platform
Moonshot
Architecture
Solution Cartridges
Innovation Pace
3x Faster
8x Efficiency
10:1 Scaling(1)
(1)
(1)

15. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
Tackle any challenge, with HPC solutions from HP
Make it Matter
Faster
Speed advancements with a converged
infrastructure, purpose-built for scale.
Better
Optimize your performance footprint with
the world’s most efficient systems.
Smarter
Deploy easily, adapt quickly to change,
and improve quality of service.

16. IT Management
Jerome Labat, VP & GM
April, 2013

17. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
From monoliths to mosaics
Information
Old style of IT
Teams & plans
Apps & architectures
Infrastructure
Single source
Gradual &
procedural
Collaborative
ecosystems
Quick &
continuous
Feature bloat
Closed & siloed
Targeted, precise
Open &
interconnected
Centrally
planned &
procured
Dedicated
Instant &
elastic
Shared
Real-time
analytics
Multi-media info
Business
intelligence
Structured data
New style of IT

18. © Copyright 20123Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
Fundamental transformation in IT
IT Management : A Seminal Shift
1990s 2000s Now
Static
Vertically Scaled
Client Server
100s (Elements, MB)
Clustered
Load balanced
N-Tier Web App
1000s (Elements, GB)
Virtualized and Cloud
Horizontally Scaled
Hybrid Composite App
1,000,000s (Elements, ZB)
ITComplexity
Manage what
matters
Advanced
Correlation
IT Analytics
100s
1000s
1,000,000s

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Turning IT Data into actionable insights
Analytics across IT Management
Better,
Right Time
Decisions
In Flight
information
Active
information
Inactive
information
Better,
Right Time
Decisions
IT Financial Analytics
IT Operations Analytics
Service Forecast/Trending User Analytics
Predictive Analytics
IT Dashboard
Foresight –
What will happen?
Hindsight –
What happened?
Insight –
What is happening now?
Oversight –
Do I have the right
controls?