With all the competition for conference attendees’ attention, how can you take advantage of social media to promote your session(s) and better pre-engage your session audience? We’ll discuss that, as well as tips for offering collaboration while you speak, and making sure the post-conference buzz remains strong long after the Vegas dust has settled. With the right social media program, you can make your session stand out, while increasing your personal following among your peers.

1. ILTA Speakers/
Committee Webinar
July 17, 2013
#ILTA13

2. Welcome…
2013 ILTA
Conference
Vice Presidents
#ILTA13
Rachelle Rennagel
Patterson Belknap Webb & Tyler
@irshal
Skip Lohmeyer
Jackson Kelly PLLC

3. Promoting
Your ILTA Session
Through Social
Media
#ILTA13
JoAnna Forshee
@InsideLegal

4. ILTA Social Media Channels
#ILTA13
Twitter
• ILTA Organization Account @ILTANet
• ILTA Conference Account @ILTAConf
• 2013 ILTA Conference Hashtag - #ILTA13
• Join Twitter list of ILTA 2013 Attendees at bit.ly/ILTAList13
Blog - ILTA Conference [bit.ly/ILTABlog]
Facebook
• ILTA Event Page [bit.ly/ILTAFBE]
• ILTA Main Page [bit.ly/ILTAFB]
Connected Community - ILTA Connected Community [bit.ly/ILTACC]
LinkedIn - ILTA Group [bit.ly/ILTALink] (members only)
Access this list at bit.ly/ilta2013

5. Hashtags
Attach hashtags to your messages to connect them to
the ILTA conversation
ILTA hashtags - #ILTA13 #SPEC9 #BigData
Utilize hashtags to monitor messages
Track/search hashtags with tools such as HootSuite or
TweetDeck
#ILTA13@InsideLegal

6. Get Involved in the
ILTA Conversation
Spend 10 minutes/day catching up on conference chatter
(based on specific topics/themes/interests)
Monitor Twitter/hashtags
Review ILTA blogs & Connected Community posts
Scan LinkedIn Group discussions
Author a blog post (either your own or guest column) on a
specific subject matter that is being covered at conference -
does not need to be session specific
Collaborate with your peers - either peer groups or co-presenters
on ‘turning up’ the ILTA conversation volume
#ILTA13@InsideLegal

7. What to Tweet? Quality over quantity
Talk about your session and what you’ll be covering
Introduce your panelists/fellow speakers
Tweet out pertinent facts, stats and metrics
Support/reinforce your session with complementary blog
posts
Invite co-presenters to create content
Submit post for inclusion in the ILTA Conference Blog
#ILTA13@InsideLegal
Utilizing Social Media
to Promote Your Session
Pre-Conference

8. Utilizing Social Media
to Promote Your Session
Pre-Conference
Get setup
Announce that you’ll be presenting
Think outside your session box … promote related sessions
Ask what your audience wants covered - engage in
community feedback
Invite specific people to attend
Make it easy – include the day, time & room
Remember to include your session hashtag
Schedule tweets before you leave for conference
#ILTA13@InsideLegal

9. Schedule last-minute tweets before your session
Utilize the Audience Polling system during your session
Send out poll results from session the next day
Encourage your fellow speakers to promote your content
based on the session
#ILTA13@InsideLegal
Utilizing Social Media
to Promote Your Session
At Conference

10. After the conference is a slow time – perfect for follow-up
Create detailed content based on findings/discussion from
your session
Use your content to pitch articles to legal/tech publications
Use the audio recordings/other downloads to re-energize
your session & discussion
Plan post-conference social media follow-up
#ILTA13@InsideLegal
Utilizing Social Media
to Promote Your Session
Post-Conference

11. Social Media Tools
Dashboard - Monitor/Schedule tweets early
HootSuite
TweetDeck
Search Tools
http://search.twitter.com
Topsy.com
Google – Blog search
Twilert.com (small monthly fee)
Analytics
Internal – HootSuite
TweetArchivist.com
#ILTA13@InsideLegal

12. HootSuite
#ILTA13@InsideLegal

13. Schedule Tweets Ahead
#ILTA13
@InsideLegal #ILTA13

14. ILTA Audience Polling Service
http://ilta.cnf.io
#ILTA13@InsideLegal

15. ILTA App
ILTA Conference App
Main Twitter Stream
#ILTA13

16. ILTA App
ILTA Conference App
Session View
#ILTA13

17. Remember to…
Let people know you’re attending & speaking
Utilize hashtags - #ILTA13 & your session hashtag
Follow the conference blog & check in on Facebook page
Track your session comments & respond to questions
Support your session with content
Schedule tweets & blog posts early
#ILTA13@InsideLegal

18. Things to Avoid
#Too #many #hashtags
Too many tweets, posts and session reminders - engage
vs. talking ‘at’
Don’t post from multiple accounts when using hashtags
Don’t abandon – so many social media efforts begin &
then get abandoned
It’s great to show your personality in your social media
activity, but don’t cross the line. No one wants to know
what you ate for breakfast.
@InsideLegal #ILTA13

19. Experts’ Twitter Tips
I tweet from HootSuite because it shows multiple ‘streams’. Set it up to
show home, mentions and sent tweets and, at conferences add a stream
for the hashtag. Having all the streams in a single browser tab facilitates
monitoring an active Twitter discussion.
Ron Friedmann, Fireman & Company, @RonFriedmann
Attribute the comment you are tweeting to the specific speaker. Also
make tweets count and use discretion. Not all your followers are at ILTA.
Donna Payne, PayneGroup, @Donna_Payne
@InsideLegal #ILTA13

20. Experts’ Twitter Tips
Be Coordinated: set goals such as increasing awareness, sharing tips.
Be Consistent: find balance between too much tweeting and ‘just right’.
Be Careful: use common sense.
Rob Robinson, ComplexDiscovery, @ComplexD
Use social media to foster the ‘thank you economy’ … a way of having
meaningful, fun, informational and engaging relationships with your
clients and potential clients.
Roe Frazer, cicayda, @cicayda
@InsideLegal #ILTA13

21. Tweeting works well for note taking/onsite session discussion and post
event content sharing. Use hashtags to ID & organize content while
building awareness and offering value for attendees.
Jen Bullett, One North Interactive, @OneNorth
A picture is worth a 1,000 words. Timely stats & industry metrics are
worth nearly as much. Make it a point to tweet out informative visuals
such as links to infographics, charts/stats, etc.
Jobst Elster, InsideLegal.com, @InsideLegal
@InsideLegal #ILTA13
Experts’ Twitter Tips

22. Social Media
Case Studies
Mary Abraham
Above and Beyond KM
@VMaryAbraham
Charles Christian
Legal IT Insider
@ChristianUncut
David Hobbie
Goodwin Procter
Blog “Caselines”
@KMHobbie
@InsideLegal

23. ILTA’s Connected
Community
A Tool to Promote, Engage and Add Value to Your Session

24. New this Year
an ILTA 2013 “Community”
Main site URL http://connect.iltanet.org
Direct Community URL:
http://connect.iltanet.org/Events/ILTA2013TheCatalyst
Quick Navigation

25. Your Audience
“Attendees” are automatically added to the ILTA 2013:
The Catalyst Community.
They are subscribed in Real Time to the Discussion area
and will have access to any shared files for the
community.

26. Community Features
you can leverage
Discussions
Shared Files
Blogs

27. The Mechanics

28. To Start a new Discussion
On the Community Home Page, Latest Discussions
Posting section, click Post

29. Continuing the Discussion
Community members receive the discussions via e-mail
and there are links in the e-mail to reply to the
discussion thread

30. Share Files
On the Community Home Page, Latest Shared Files, click
on Add Document

31. Share Files Continued

32. Share Files Continued

33. Blogs
Anyone can blog
Authors determines the blog visibility and who can
comment
Additional/optional reference to the community that
the blog is pertinent to.

34. To Create a New Blog
On the Community Home Page, Community Blogs, click on
Post

35. Recommended Blog Settings
Once you’ve completed your blog – you will want to
make sure to have it associated with the ILTA 2013
Community and Public Visibility

36. Need Help?
Jeanne Martinez – jeanne@iltanet.org

37. Questions?