5. First Learned This at Omniture
• Killer Sales Organization
• Fastest/2nd Fastest for 3 Years
• SaaS Pioneer
• 2nd Largest SaaS Company
• 6,000+ Customers
• 100% Retention – 6 years
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7. Our View of Data for Sales
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Sales
Productivity
Marketing
Data
Revenue Finance
8. Avoiding the Data Trap
• Data in isolation is
dangerous
• Look at Data in
context of entire
business
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9. In Action at Domo
We measure everything – every
touch – correlation of all data
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10. In Action at Domo
Not all reps are created equal
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11. Avoid the Reporting Trap
Hours and hours per month of multiple people pulling
together the information
Manually entering data; every piece of data you enter
is potentially a point of failure
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