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200 000 doctors
11/20 world’s top pharma as clients

Moscow, Russia: +7 (495) 744-04-91 |

Kiev, Ukraine: +380 (44) 221-17-22

| sales@doktornarabote.ru
#1 in the world
200 000

verified Russian-speaking
physicians

150 000 of them – from Russia
20 000 – from Ukraine

every
8 seconds

new login

World’s #1
among social networks
of physicians on a daily audience
(Alexa.com)

every
16 seconds

new clinical
material

every
2 minutes

60 000
iPhone & Android
mobile apps
installs

500 000
subscribers to
our doctor groups in
Vkontakte & Odnoklassniki

new member
#1 in Russia
Social networks

Amount of users

Clinical materials

200 000 only verified doctors

90 000

(Self-declared / Synovate Comcon estimate)

13,7%

(monthly)

of Physicians Online in Russia (Synovate Comcon)

49 000

students, doctors

150

5,8%

students, doctors

42 000

300

4,2%

110 000

students, pharmacists,
doctors

7 500

3,8%

27 000

500

doctors

3,0%

78 000

students, doctors

4 500

<3%

Source: Synovate Comcon Healthcare
MEDI-Q “General practitioners’ opinions”
November 2012
doctor e-detailing
Build Rapid Awareness
- Targeted Media (Banners, Branded Pages, Online Leads)
- Custom Emails & SMS
- Notifications via Mobile Apps

Engage & Educate
- Surveys and Online Panels
- Contests & Quizzes
- Webinars, Educational Videos

Drive Adoption
- Closed Groups of Physicians (Editorial & Brand Content)

Feel free to apply for complimentary trial access.
doctor surveys
We are #1 online panel of
physicians in Russia
Every day we conduct 2-3 surveys for world's top
research agencies.
- Only verified physicians
- Flexible, deep and easily
tuned targeting
- Unprecedentedly broad
coverage of the whole Russia

- Significantly faster than
traditional offline surveys
- Launch within
one business hour
- Reduction of costs

Feel free to apply for complimentary trial access.
100% legal
E-detailing

Surveys

Payments to physicians

Law on Advertising

Fully compliant

Fully compliant

Fully compliant

Law on Circulation of
Medicines

Fully compliant

Fully compliant

Fully compliant

Law on the Basis of
Healthcare Protection

Fully compliant

Fully compliant

Fully compliant

Law on Protection of
Personal Information

Fully compliant

Fully compliant

Fully compliant

Tax Code

Fully compliant

Fully compliant

Fully compliant
Medcampus.ru – 100,000+ students
Reach 90% of Russian future doctors
Medcampus.ru – Social network of 100,000+
Russian-speaking medical students.
Educate and involve future doctors:
- Targeted Media (Banners, Branded Pages, Online Leads)
- Custom Emails & SMS
- Contests & Quizzes
- Webinars, Educational Videos

Feel free to apply for complimentary trial access.
Smartpharma.ru – Russian pharmacists
Reach all Russian retail pharmacists
Smartpharma.ru – Social network of Russian-speaking
retail pharmacists.
Educate and involve those who help consumers choose drugs in pharmacies:
- Targeted Media (Banners, Branded Pages, Custom Emails & SMS)
- Educational Programs
- Contests & Quizzes
- Webinars, Educational Videos

Feel free to apply for complimentary trial access.

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Dnr mediakit

  • 1. 200 000 doctors 11/20 world’s top pharma as clients Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru
  • 2. #1 in the world 200 000 verified Russian-speaking physicians 150 000 of them – from Russia 20 000 – from Ukraine every 8 seconds new login World’s #1 among social networks of physicians on a daily audience (Alexa.com) every 16 seconds new clinical material every 2 minutes 60 000 iPhone & Android mobile apps installs 500 000 subscribers to our doctor groups in Vkontakte & Odnoklassniki new member
  • 3. #1 in Russia Social networks Amount of users Clinical materials 200 000 only verified doctors 90 000 (Self-declared / Synovate Comcon estimate) 13,7% (monthly) of Physicians Online in Russia (Synovate Comcon) 49 000 students, doctors 150 5,8% students, doctors 42 000 300 4,2% 110 000 students, pharmacists, doctors 7 500 3,8% 27 000 500 doctors 3,0% 78 000 students, doctors 4 500 <3% Source: Synovate Comcon Healthcare MEDI-Q “General practitioners’ opinions” November 2012
  • 4. doctor e-detailing Build Rapid Awareness - Targeted Media (Banners, Branded Pages, Online Leads) - Custom Emails & SMS - Notifications via Mobile Apps Engage & Educate - Surveys and Online Panels - Contests & Quizzes - Webinars, Educational Videos Drive Adoption - Closed Groups of Physicians (Editorial & Brand Content) Feel free to apply for complimentary trial access.
  • 5. doctor surveys We are #1 online panel of physicians in Russia Every day we conduct 2-3 surveys for world's top research agencies. - Only verified physicians - Flexible, deep and easily tuned targeting - Unprecedentedly broad coverage of the whole Russia - Significantly faster than traditional offline surveys - Launch within one business hour - Reduction of costs Feel free to apply for complimentary trial access.
  • 6. 100% legal E-detailing Surveys Payments to physicians Law on Advertising Fully compliant Fully compliant Fully compliant Law on Circulation of Medicines Fully compliant Fully compliant Fully compliant Law on the Basis of Healthcare Protection Fully compliant Fully compliant Fully compliant Law on Protection of Personal Information Fully compliant Fully compliant Fully compliant Tax Code Fully compliant Fully compliant Fully compliant
  • 7. Medcampus.ru – 100,000+ students Reach 90% of Russian future doctors Medcampus.ru – Social network of 100,000+ Russian-speaking medical students. Educate and involve future doctors: - Targeted Media (Banners, Branded Pages, Online Leads) - Custom Emails & SMS - Contests & Quizzes - Webinars, Educational Videos Feel free to apply for complimentary trial access.
  • 8. Smartpharma.ru – Russian pharmacists Reach all Russian retail pharmacists Smartpharma.ru – Social network of Russian-speaking retail pharmacists. Educate and involve those who help consumers choose drugs in pharmacies: - Targeted Media (Banners, Branded Pages, Custom Emails & SMS) - Educational Programs - Contests & Quizzes - Webinars, Educational Videos Feel free to apply for complimentary trial access.