Higher Education Marketing Firms. Search, Yield, Stealth, Marcomm, Company Stores.

1. in Higher Education
Demand Generation & Lead Management
programs in Higher Education

2. in Higher Education
Demand Generation & Lead Management
programs in Higher Education including...
yield programs
search programs
stealth programs
marketing collateral
company stores
custom programs

3. Allied yield
A customized lead nurturing program
designed to encourage prospects to deposit and, ultimately,
enroll a candidate who is a better fit for your institution.

4. Allied yield
University of Daniel Webster College
Hartford
Southern
New Hampshire
Post University University

5. SNHU yield
Personalized Yield Brochure

6. Yield Results
1.4% 44
an additional
improvement
in deposit rate
students
$1.18million
year 1 incremental revenue

7. Allied search
A demand generation and lead nurturing program
designed to increase response rates
and improve retention through marketing technology
using print, electronic and event-based communication.

8. Allied search
University of Bridgeport
Johnson & Wales
University
Bryant University
Yale University

9. Bryant search
Senior Search
“stand out in the mailbox”
personalized mailer
Junior Search
“mid sized”
personalized mailer Sophomore Search
#10 letter package

10. Search Results
6.5% increase
in Senior response rate
26% increase
in Sophomore/Junior response rate

11. Allied stealth
A lead nurturing program designed to capture “stealth” students
and enable them to build their own “customized” brochure
based on their individual interests
using marketing technology and print-on-demand capabilities.

12. Allied stealth

14. Stealth Results
69% 42.9%
improvement yield rate
in application rate nearly double QU’s traditional yield rate
136% increase
in conversion amongst prospects that already had some contact with QU
and then went through the Stealth program

15. Additional Stealth Benefits
Tracking & Measurement
Improve tracking the source of leads.
Significant increase
in new student applications.
Cost savings.
Depending on current process,
realize significant savings in printing and fulfillment

16. Allied marketing collateral
“Post” Search Personalized Postcards
University of Hartford Brandeis University
Viewbook Personalized Event Invitation
Post
University

17. Allied company stores
Northeastern University Alumni Company Store

18. are any of these
a problem for you?
are any worth fixing?

19. what’s next?
1.
We like what we’ve seen, but we’re not sure any of this is right for us
right now. Please put us in an Allied automated nurturing campaign so
we can continue to learn more about what Allied does and how we
may be able to work together in the near future... OR
2. We really like what we’ve seen and we’d like to start a conversation
on how we can build and implement an Allied program for our
institution! Let’s get started... OR
3. No thanks.

20. www.thealliedgrp.com
Demand Generation
& Lead Management
in Higher Education
David Speakman Steve Condon
Marketing & Creative Director Senior Client Manager
email: dspeakman@thealliedgrp.com email: scondon@thealliedgrp.com
phone: 401.946.6100 x3170 phone: 401.946.6100 x3239