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Blog como ferramenta de comunicação  Andréa Bordin Lucas
Como está a nossa comunicação? Em quais iniciativas o nosso pesquisador líder vem atuando? Quais foram as iniciativas recentes do centro de negócios E-Gov? Alguém conhece o projeto da Alkasoft? A quantas anda o Portal Inovação? Quais são os projetos contratados? E os projetos em prospecção? E as iniciativas dos outros centros? O que está sendo pesquisado pelos colaboradores do IS?
Quais as ferramentas de comunicação que temos hoje - Newsletter: informação é mais genérica e passa pelo crivo institucional - Dificuldade de acessar a informação novamente + Consumo da informação é “forçado” e imediato - Abrangência reduzida ,[object Object],-Difícil atualização +Abrangência global -Linguagem formal Site institucional
Quais as ferramentas de comunicação que temos hoje - Dificuldade de acessar a informação novamente + Consumo da informação é “forçado” e imediato - Abrangência reduzida ,[object Object],- Falta de mecanismo de feedback +Edição colaborativa -Não existe um controle de post por data Wiki
Blogs Usualmente mantido por um indivíduo
Blogs Posts regulares, com descrição de eventos  e outros materiais como imagens e vídeos
Blogs Os comentários são uma parte importante dos blogs
Blogs Agregadores
Blogs Agregadores
Benefícios Fáceis de usar, com uma linha de aprendizado simples
Benefícios Todos podem participar
Benefícios Ajudam a “vender o peixe”
Benefícios Capturam a memória da organização
Blogs Tenha responsabilidade pelos comentários no seu blog Define o seu nível de tolerância para comentários abusivos Considere a eliminação de comentários anônimos Converse off-line, e fale diretamente com a pessoa Ignore atos ríspidos Código de conduta Avise a pessoa que ela está se comportando de maneira inadequada Não diga nada on-line que você não diria pessoalmente
Comparação com outras ferramenta de comunicação on-line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comparação com outras ferramenta de comunicação on-line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal:  blog about topics of personal interest not associated with your work  Professional:  blog about your industry and profession but not in an official capacity for your company  Corporate:  blog for your company in an official capacity  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fonte: Technorati.com - State of the Blogosphere /  2008 Alguns números
Alguns números Geographic Distribution of Bloggers, by Continent  Impact of Blogging on Professional Life  Fonte: Technorati.com - State of the Blogosphere /  2008
Blogs como ferramenta de comunicação no Stela ???
Web 2.0 http://www.youtube.com/watch?v=6gmP4nk0EOE
Referências ,[object Object],[object Object],[object Object],Referências

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Instituto Stela S&T#003, Blog como ferramenta de comunicação