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Getting off the Ground
  with Social Media
Integrate Public Relations
        Integrate Public Relations
is an innovative public relations firm that
          strategically integrates
   new social media tools and tactics
              into “old school”
communication methodology to achieve
 current and long-term business growth
Airports and Social Media
Airports and Social Media
Airports and Social Media
Airports and Social Media
first thing’s first..
Monitor	
  and	
  Listen	
  to	
  the	
  Dialogue	
  
	
  
Understand	
  Your	
  Audience	
  
	
  
Build	
  an	
  Online	
  Presence	
  (that	
  people	
  want	
  to	
  see!)	
  
     •  What	
  are	
  people	
  looking	
  for?	
  
     •  Where	
  are	
  you	
  housing	
  most	
  of	
  your	
  content?	
  
TO GET STARTED
1.  Set	
  up	
  schedule	
  to	
  update	
  website	
  
2.  Incorporate	
  10	
  SEO	
  keywords	
  on	
  website	
  (back	
  end	
  &	
  in	
  copy)	
  
	
  
     	
  
Airports and Social Media
TO GET STARTED
1.  Set	
  up	
  schedule	
  to	
  update	
  website	
  
2.  Incorporate	
  10	
  SEO	
  keywords	
  on	
  website	
  (back	
  end	
  &	
  in	
  copy)	
  
3.	
  	
  	
  Add	
  Google	
  AnalyNcs	
  to	
  the	
  backend	
  of	
  your	
  website	
  
4.  Set	
  up	
  monitoring	
  plaPorms	
  (Hootsuite,	
  Google	
  Alerts)	
  	
  
	
  
              	
  
Airports and Social Media
Airports and Social Media
TO GET STARTED
1.  Set	
  up	
  schedule	
  to	
  update	
  website	
  
2.  Incorporate	
  10	
  SEO	
  keywords	
  on	
  website	
  (back	
  end	
  &	
  in	
  copy)	
  
3.	
  	
  	
  Add	
  Google	
  AnalyNcs	
  to	
  the	
  backend	
  of	
  your	
  website	
  
4.  Set	
  up	
  monitoring	
  plaPorms	
  (Hootsuite,	
  Google	
  Alerts)	
  	
  
5.  Think	
  about	
  who	
  your	
  target	
  audience	
  is	
  and	
  what	
  your	
  goals	
  
              are	
  (increase	
  revenue,	
  build	
  awareness,	
  enhance	
  customer	
  
              service,	
  crisis	
  management)	
  	
  
6.	
  	
  	
  Connect	
  plaPorms	
  
7.  Find	
  influencers	
  and	
  communicate	
  with	
  them	
  online	
  

     	
  
@AllieDanziger
www.IntegratePR.com

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Airports and Social Media

  • 1. Getting off the Ground with Social Media
  • 2. Integrate Public Relations Integrate Public Relations is an innovative public relations firm that strategically integrates new social media tools and tactics into “old school” communication methodology to achieve current and long-term business growth
  • 7. first thing’s first.. Monitor  and  Listen  to  the  Dialogue     Understand  Your  Audience     Build  an  Online  Presence  (that  people  want  to  see!)   •  What  are  people  looking  for?   •  Where  are  you  housing  most  of  your  content?  
  • 8. TO GET STARTED 1.  Set  up  schedule  to  update  website   2.  Incorporate  10  SEO  keywords  on  website  (back  end  &  in  copy)      
  • 10. TO GET STARTED 1.  Set  up  schedule  to  update  website   2.  Incorporate  10  SEO  keywords  on  website  (back  end  &  in  copy)   3.      Add  Google  AnalyNcs  to  the  backend  of  your  website   4.  Set  up  monitoring  plaPorms  (Hootsuite,  Google  Alerts)        
  • 13. TO GET STARTED 1.  Set  up  schedule  to  update  website   2.  Incorporate  10  SEO  keywords  on  website  (back  end  &  in  copy)   3.      Add  Google  AnalyNcs  to  the  backend  of  your  website   4.  Set  up  monitoring  plaPorms  (Hootsuite,  Google  Alerts)     5.  Think  about  who  your  target  audience  is  and  what  your  goals   are  (increase  revenue,  build  awareness,  enhance  customer   service,  crisis  management)     6.      Connect  plaPorms   7.  Find  influencers  and  communicate  with  them  online