4. Group Accounts Director Chris Skinner. In charge of field sales and the
management of our large Blue Chip Accounts
About me - Chris Skinner
15 years data industry experience
Employed by some of the industry’s biggest
names
Regular contributor to industry
publications
Sold solus data lists to one man bands
through to complete data solutions to FTSE
companies
Nominee for 2013 Data Sales Professional
of the Year
3
5. 4
The UK’s leading data specialist
Privately owned company established 2005
Data is wholly owned and managed by IDS
Originally built as an online directory to rival the likes of Yell.com
Data owner of a comprehensive UK B2B Database
Compete directly against established / traditional data owners
No third party investment
Who are Intelligent Data
7. Data Market Overview
5
£17 Billion
Recession hit after 2007
UK Advertising Spend in 2012
Revenue never been above 2007 level
2012 revenue figures exceeded 2007 level
Increase ad spend by 2.3% year on year
SOURCE: Advertising Association – Expenditure Report 2013
8. Data Market Overview
100.00
1,000.00
10,000.00
100,000.00
Cinema Magazines RegionalNewspapers NationalNewspapers
Millions
Millions
Direct Mail Spend reached £2.13bn in 2012
Businesses spend more on direct marketing than…
6
SOURCE: Advertising Association – Expenditure Report 2013
£213 Million
£1.1 Billion £1.4 Billion £1.53 Billion
19. Cleaning Cycle
17
Monthy
cleaning
cycle
170k Calls per month
170,000 verification calls
8TOP Directories
8 top online directories
9
Top 8 online
directories
170K
Calls per
month
Royal
Mail
London &
Edinburgh
Gazette
Companies
House
DATA
Bureau
News &
Media
Whatsetsusapart:
20. How do we define accuracy?
19
MAIL
High Delivery Rates
TELEPHONE
Improves Accuracy
26. 25
Makes up smallest percentage of budget and time
Data is wholly owned and managed by IDS
Data ironically is the most important
If data is incorrect no one will see your message
Targeting is crucial
Quality of data has a direct correlation to ROI
The Data
27. 26
What guarantees do they offer?
% accuracy guarantee
split via channel
Check terms and conditions (all backed up)
Replacement policy / Processes involved to pursue guarantee
Data Quality Guarantees
28. 27
Poor quality
Data not targeted
Hidden costs
No expectation of performance
Not fully analysing ROI
Pitfalls of Data Purchase
29. 28
Centralise your database
CRM to manage your data and assist with updates
Adequate training of staff
Data Collection/verification on every call
Co-ordinated strategy at company level
Keeping your data up to date
31. 30
IDS can audit your data and give recommendation for free
Advise on how to stay within legislation
Adequate training of staff
Append and update your current info
Provide customer analysis and targeted prospect recommendations
Free DatabaseAudit