Social media marketing in egypt session in markedu 2010 event Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media

1. Social Media Marketing
in Egypt
Figures & Trends
Cairo, December 20th
Fady Ramzy
Interact Egypt country Manager

2. Lets
Interact

3. This workshop is currently
TWEETED
at this Very Moment
#followinteract
#SMMC
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4. Interact
Play Innovation

5. Interact SpA
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in
Italy, Egypt & Luxemburg
- International Presence with running
operations in
Italy, Greece, Egypt, Tunisia, Pakistan, Alg
eria and Kuwait
- Joint Stock Company in December 2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
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6. Digital Television
Digital Signage
on Mobile on the Web Iptv/digital signage
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7. Semantic CMS
Content Existing
Assets CMS/ECM
Online
TV
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8. Mobile Apps
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9. Social Media
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10. The Web
Evolution

11. From Web 1.0 to Web 2.0
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12. Web 3.0 = The web of data
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13. What is your customer doing online?
Searching
Blogging
Sharing
Online Chatting
Social Networking
Playing games
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14. How Do People Really Think!?
90% Trust the
41%
Trust search Engine
Result Ads
recommendation
of people Known
70%
Trust consumers
opinions online & also
Brand Websites
Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire
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15. What’s trending?

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17. What marketers think in 2011?
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18. Social Media Marketing in Egypt now?
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Social Media Marketing in Egypt

19. Is it worth it?
Numbers talk . . .

20. General Facts – Egypt 2010
More than 17M internet users
70% declare they have seen online video at least once/week
13% of internet users use Mobile Internet
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21. Facebook

22. over 570 million users
70% are outside the United States
Average user spends more than 55 minutes on Facebook per day
over 20 millions Become fans of pages everyday
around 50% of active users log on everyday
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23. Facebook in the Middle East and North Africa
15 million now 17 million active users across the MENA.
Tunisia
10% UAE 11%
Morocco
12%
Egypt Saudi
22% Arabia
15%
MENA’S TOP FIVE FACEBOOK MARKETS
ACCOUNT FOR 70% OF ALL USERS IN THE REGION
http://www.spotonpr.com/is-social-media-important-for-27/03/2012
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marketers-in-the-arab-world/

24. Facebook Facts in Egypt
Facebook users in Egypt: 3,436,140 few months later.. 4,300,000
…and today  4,567,660…and counting!
Penetration in Egypt: 4.21% a few months later 5.36% ..
today 5.76%
Online penetration in Egypt: 25.28% now 27.17%
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25. Facebook Facts in Egypt
Age Groups
on Facebook
50% 28%
From 18-24 From 25-34
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26. Who is leading?
Voda fans 500+ K
Coca fans 100+ K
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27. Facebook trends? Apps/games
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28. Facebook trends? Share/Like
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29. Facebook trends? Mobile
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30. You
Tube

31. Broadcast Yourself
24 hours
Hours of videos uploaded every minute
Data compiled by website–monitoring.com
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32. Broadcast Yourself
15 minutes
What an average user spends on You Tube daily
Data compiled by website–monitoring.com
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33. Broadcast Yourself
100’s of millions
Of videos are watched on mobile devices
every month
Data compiled by website–monitoring.com
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34. Broadcast Yourself
In Egypt
Ranked 3
rd most visited website in
Egypt, after Google and Facebook with
15 million
Alexa & Google playbacks per day
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35. Good morning!

36. Around 360,000+ Users in Egypt
Google
http://www.spotonpr.com/menatwittersurvey/
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37. More than 62% of twitter users
Update their status through mobile (was 37%!)
Mashable
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INTERACT SOCIAL MEDIA SPACE

38. Relationships Matter
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39. Relationships Matter
Over 80,000,000 Registered User on Linked in –(press.Linkedin)
A new member joins approximately every second
Executives from all Fortune 500 companies
Was around 100,000 Now – 110,000 visitors in EgyptLinkedin press & Google
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40. Well, how do we
make business
here?

41. The Markedu – Interact Story 
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42. Another Interact Story 
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44. Doing business over social media is a Paradigm Shift
Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content
“Look for broken arms”Andy Duncan
Got a lead? KISS……
Keep It Super Simple!
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45. Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
Grazie! http://Egypt.interact.it
Fady Ramzy
Fady@interact.mobi
Twitter: @Cyberzizo
Linkedin: Fady Ramzy
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