6. #ID2013
API Process
1. Determine the data sources
– Translate Business needs into KPIs and determine who has the metrics
2. Build connecters & adapters
– Develop automated collection methods to collect the raw data
3. Store and aggregate the data
– Choose a flexible storage and aggregation method to manipulate and prepare the data.
4. Visualize & explore with BI Tools
– Connect your data to a visualization / BI Tool do filter, segment and analyze.
18. #ID2013
BrandX Wanted to create
consumer connections with 50% of
all searchers.
They Are Currently connecting with
only 15% of all searchers
Case Study
24. #ID2013
Gave Us 67,000 Unique URLsGave Us 67,000 Unique URLsGave Us 67,000 Unique URLsGave Us 67,000 Unique URLs
1. We Took ~4000 Key Phrases And
Collected The Top 20 Rankings For
Each Term
25. #ID2013
2. We Then Collected Audience Data
For All Keyphrases From Compete,
Comscore, And DoubleClick
29. #ID2013
6. We Then Filtered The URLs To
Remove Sites That
• Did not align with the target audience
• Had low engagement
• Could not be influenced
• Have low social or link authority
30. #ID2013
Referral pages per Visit
Visibility(AvgRank|#
Results)
7. This Left Us With Around 170 Highly
Engaged & Highly Targeted Sites.
