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The Interact Customer Journey™

               Creating High Value Opportunities to Interact


 Jon Parker                                                 Scott Davies
07710 359420                                               07545 808481


Create - Engage -Interact - Reward - Communicate
Delivering the Motivate Customer Journey
Executive Summary - Service Overview




  Enhance not replace
existing tools & services



Create - Engage -Interactive Customer Journey
Delivering the Interact - Reward - Communicate
                  Motivate Customer Journey
Why Interact™? Because Interact achieves three benefits

1.   Improve the Customer Experience: Switching from Served to Self Serve
     environments - Interact reduces the reliance on served environments, where you
     hope customers will queue patiently Interact makes a compelling case for self
     serve high value information based services.

1.   Drive Business Development: Generating Leads - Interact identifies prospects
     and captures pertinent profile data

2.   Increase ROI: Measures Effectiveness - Interact delivers significant ROI whilst
     tracking the effectiveness of all mobile, social, web and traditional marketing.




Create - Engage -Interactive Customer Journey
Delivering the Motivate - Customer Journey
 Delivering the Interact Reward - Communicate
Executive Summary (2)

Features

•   Interactive service to promote brand and spend
•   Incorporates SMS, video, email and the mobile website
•   Managed Service – used in print, in-store, online and TV/radio ads.
•   InteractMedia uses specific campaign codes to measure effectiveness in
    order to drive better results and increase interactions.

Benefits

•   Low cost subscription/licence based model.
•   Real-time leads generated reporting solution
•   All campaigns are measurable.
•   Drives engagement & sales whilst lowering the cost of acquisition.




Create - Engage - Motivate - Customer Journey
Brilliant Technology for Brilliant Marketing
 Delivering the Interactive Customer Journey
                  Interact Reward - Communicate
Executive Summary –
                                           Here’s How We Do What We Do
Steps for Success
1. We work with you to plan your
   campaigns and align them with
   business & marketing objectives
2. All services are created along a
   customer timeline and incorporate
   calendar dates and events specific to
   the customer within the campaign
   framework
3. We build and test your campaign ideas
4. We launch and monitor results
5. We adjust & improve as we go.
6. We provide performance MI for your
   consideration


  Create - Engage -Interactive Customer Journey
  Delivering the Motivate - Customer Journey
   Delivering the Interact Reward - Communicate
Example of an Interact Customer Journey




Create - Engage -Interact - Reward - Communicate
Delivering the Interactive Customer Journey
Delivering the Motivate Customer Journey
InteractMedia - Who are we?




   Specialists In Mobile Marketing Activities with over 15 years
   experience of B2C & B2B interaction & marketing.

   Specialising in…

        • Interactive Consultancy
        • Mobile Strategies
        • Mobile Based Interactive Campaigns
        • Interactive Digital Signage
        • Mobile to Online / Mobile to Store Footfall




 Create - Engage -Interactive Customer Journey
 Delivering the Motivate - Customer Journey
  Delivering the Interact Reward - Communicate
Our Platform




                    DIALOGUE            MANAGE           PUBLISH



                  Dynamic Build      Instant Reports   Moderation
                      Tools
                                     CRM/User Data      Push to….
                  Cross-Platform
                  Communication      3rd Party Feeds   Online/DOOH




Create - Engage -Interactive Customer Journey
Delivering the Motivate - Customer Journey
 Delivering the Interact Reward - Communicate
Brand Awareness to Accelerated Sales

      Cross Platform – Cross Media – Cross Channel



Billboards / Digital Signage

Print / Magazines

Television Advertising

On Pack Promotion
                                                 Create an
                                                 ongoing
In Store Promotion                               dialogue with
                                                 your customer
                                                 while they are
                                                 on the move




 Create - Engage -Interactive Customer Journey
 Delivering the Motivate - Customer Journey
  Delivering the Interact Reward - Communicate
Interaction comes from many sources

Interaction isn’t just about collecting numbers. Implementing the correct service for the right
reasons will create a more detailed database, track users, drive deeper relationships with
consumers, drive footfall and ultimately increase revenue.


                Product information - Txt / WAP / URL

                Subscriptions, VIP offers, news, alerts                        Data collection


                Competitions, games, registration drivers                      Profiling

Customers
will text for   Polling opinions/feedback, voting                              Voucher redemption


                Registration requests / sampling request                       Tracking


                Voucher code distribution, online drivers

                Barcode redemption, QR code launch



  Create - Engage -Interactive Customer Journey
  Delivering the Motivate - Customer Journey
   Delivering the Interact Reward - Communicate
Our Tools

InteractMedia specialises in implementing unique mobile strategies from one-off promotional
solutions through to integrated mobile systems to support ongoing marketing campaigns.

Our innovative build solution makes us more agile than any other solution on the market. This
means we can provide the right solution for the right outcome, at speed and on budget.

We visually create your solution, instantly manage the content and data, launch quickly.




                                                                               Dear Mr Davies,
                                                                               thank you for your
                                                                               comments. As a
                                                                               reward use this
                                                                               code for
                                                                               10% off at
                                                                               www.xxxxx.com




          VISUAL BUILD               REALTIME MANAGEMENT TOOLS                LAUNCH



  Create - Engage -Interactive Customer Journey
  Delivering the Motivate - Customer Journey
   Delivering the Interact Reward - Communicate
The Possibilities…


  The possibilities are endless!

  Mobile is the only 24/7 communication device that connects directly to the
  consumer.

  Attracting the consumer is only half the battle… the next steps are to…

  Engage
  With simple calls to action can generate interaction with rich media.

  Motivate
  By creating a value added service

  Reward
  Customers by allowing the to see their name in lights, or posting opinions and
  receiving voucher rewards.

  Communicate
  With ongoing dialogues strengthening brand awareness and sales opportunities.

  Delivering not! Interact Reward - Communicate
      … why the
 Create - Engage -Interactive Customer Journey
 Delivering the Motivate - Customer Journey
InteractMedia UK Ltd

 43 The Greenhouse. MediaCity UK. Salford. Manchester. M50 2EQ.
   Tel +(44) 7710 359420 E: jon@interactmedia.co.uk W: www.interactmedia.co.uk




Create - Engage -Interactive Customer Journey
Delivering the Motivate - Customer Journey
 Delivering the Interact Reward - Communicate

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the Interact Customer Journey

  • 1. The Interact Customer Journey™ Creating High Value Opportunities to Interact Jon Parker Scott Davies 07710 359420 07545 808481 Create - Engage -Interact - Reward - Communicate Delivering the Motivate Customer Journey
  • 2. Executive Summary - Service Overview Enhance not replace existing tools & services Create - Engage -Interactive Customer Journey Delivering the Interact - Reward - Communicate Motivate Customer Journey
  • 3. Why Interact™? Because Interact achieves three benefits 1. Improve the Customer Experience: Switching from Served to Self Serve environments - Interact reduces the reliance on served environments, where you hope customers will queue patiently Interact makes a compelling case for self serve high value information based services. 1. Drive Business Development: Generating Leads - Interact identifies prospects and captures pertinent profile data 2. Increase ROI: Measures Effectiveness - Interact delivers significant ROI whilst tracking the effectiveness of all mobile, social, web and traditional marketing. Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 4. Executive Summary (2) Features • Interactive service to promote brand and spend • Incorporates SMS, video, email and the mobile website • Managed Service – used in print, in-store, online and TV/radio ads. • InteractMedia uses specific campaign codes to measure effectiveness in order to drive better results and increase interactions. Benefits • Low cost subscription/licence based model. • Real-time leads generated reporting solution • All campaigns are measurable. • Drives engagement & sales whilst lowering the cost of acquisition. Create - Engage - Motivate - Customer Journey Brilliant Technology for Brilliant Marketing Delivering the Interactive Customer Journey Interact Reward - Communicate
  • 5. Executive Summary – Here’s How We Do What We Do Steps for Success 1. We work with you to plan your campaigns and align them with business & marketing objectives 2. All services are created along a customer timeline and incorporate calendar dates and events specific to the customer within the campaign framework 3. We build and test your campaign ideas 4. We launch and monitor results 5. We adjust & improve as we go. 6. We provide performance MI for your consideration Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 6. Example of an Interact Customer Journey Create - Engage -Interact - Reward - Communicate Delivering the Interactive Customer Journey Delivering the Motivate Customer Journey
  • 7. InteractMedia - Who are we? Specialists In Mobile Marketing Activities with over 15 years experience of B2C & B2B interaction & marketing. Specialising in… • Interactive Consultancy • Mobile Strategies • Mobile Based Interactive Campaigns • Interactive Digital Signage • Mobile to Online / Mobile to Store Footfall Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 8. Our Platform DIALOGUE MANAGE PUBLISH Dynamic Build Instant Reports Moderation Tools CRM/User Data Push to…. Cross-Platform Communication 3rd Party Feeds Online/DOOH Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 9. Brand Awareness to Accelerated Sales Cross Platform – Cross Media – Cross Channel Billboards / Digital Signage Print / Magazines Television Advertising On Pack Promotion Create an ongoing In Store Promotion dialogue with your customer while they are on the move Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 10. Interaction comes from many sources Interaction isn’t just about collecting numbers. Implementing the correct service for the right reasons will create a more detailed database, track users, drive deeper relationships with consumers, drive footfall and ultimately increase revenue. Product information - Txt / WAP / URL Subscriptions, VIP offers, news, alerts Data collection Competitions, games, registration drivers Profiling Customers will text for Polling opinions/feedback, voting Voucher redemption Registration requests / sampling request Tracking Voucher code distribution, online drivers Barcode redemption, QR code launch Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 11. Our Tools InteractMedia specialises in implementing unique mobile strategies from one-off promotional solutions through to integrated mobile systems to support ongoing marketing campaigns. Our innovative build solution makes us more agile than any other solution on the market. This means we can provide the right solution for the right outcome, at speed and on budget. We visually create your solution, instantly manage the content and data, launch quickly. Dear Mr Davies, thank you for your comments. As a reward use this code for 10% off at www.xxxxx.com VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate
  • 12. The Possibilities… The possibilities are endless! Mobile is the only 24/7 communication device that connects directly to the consumer. Attracting the consumer is only half the battle… the next steps are to… Engage With simple calls to action can generate interaction with rich media. Motivate By creating a value added service Reward Customers by allowing the to see their name in lights, or posting opinions and receiving voucher rewards. Communicate With ongoing dialogues strengthening brand awareness and sales opportunities. Delivering not! Interact Reward - Communicate … why the Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey
  • 13. InteractMedia UK Ltd 43 The Greenhouse. MediaCity UK. Salford. Manchester. M50 2EQ. Tel +(44) 7710 359420 E: jon@interactmedia.co.uk W: www.interactmedia.co.uk Create - Engage -Interactive Customer Journey Delivering the Motivate - Customer Journey Delivering the Interact Reward - Communicate