interact turnkey solution for WebTV makes it easy to upload, manage and distribute online video content

1. interact
Online TV Platform
Integrated Media Delivery
Content ingestion Content management Content delivery
Upload or broadcast live your content via A powerful management system with all the Maximize your reach leveraging Adobe Flash
a user-friendly interface, provided with an features you need. Video format. Engage users through powerful
automatic transcoding engine. Preview, manage, organize and classify web applications or exclusive desktop clients,
Tag real time and offline contents via the Digital all your multimedia assets with semantic maintaining total control of how your content
Asset Manager Console by adding meaningful intelligence and fine-grained access policies. is delivered and displayed.
metadata such as authors, topics or any user- Broadcast and distribute content along with Personalize user experience with custom-
defined custom properties. your corporate production workflow. integrated features aligned with your existing
Store detailed logs and backup versions of all Create playlists, syndications and advertising digital identity.
files ingested in the system for later retrieval. policies and integrate with major social media Analyze users’ behaviour with reporting and
Apply the advertising rules for any content platforms. analytics dashboards to keep track of video
directly from the content ingestion interface. statistics and emerging trends.
Monetizazion Hosting & distribution
Integrate monetization strategies into your content Distribute your content accordingly to your need:
through campaigns, channel subscriptions, video - Integrate with your existing infrastructure;
“ A turnkey
rental and download-to-own. - Scale up to cloud serving for major events;
Define zone-based advertising for a better user - Start from scratch using our cloud serving
experience. platform to distribute content with low latency,
Manage various ad formats, fully compatible
with IAB standards, for advertising and export
high data transfer speeds and no commitments.
solution that
interaction reports for subsequent calculations
and insight. makes it easy to
Analytics Semantics upload, manage
Analyze trends and potentials of your assets
through our dashboard application, measuring
Quick search while managing contents and
further offer powerful video search features to
and distribute
accesses, traffic, requests, click-streams and
any user interaction, including advertising
your audience inside the video itself.
Add semantic tags and relations to your
online video “
management and user rating.
Provide in-depth data with custom reporting
assets, creating content networks controlled by
application users and introducing a parallel layer
content
targeting external content providers or internal of valuable meanings to visual communication.
audiences.

2. interact
Why online video?
In the early days there were words, now video is going to take their place on the
communication planet. Today video is the tool for drawing the attention of users and make
them aware of brands. In a world where old-school marketing tactics no longer reach their
targets, video moves communication to a higher level of emotion and involvement.
Why Adobe technology?
Adobe delivers quality and consistency across operating systems to the largest of web
TV audience: 99% of U.S. users, 97% worldwide, 80% of all on-line video markets with an
ongoing growth reaching 8 million weekly installations* (*early 2009 statistics).
Adobe has also introduced various Flash Server family components to maintain an end-to-
end solution approach, from ingestion through to final delivery.
Why user behavior analytics?
Audiences are changing. Passive viewing (listening or reading) has revealed its limits and
users long to be involved in something new, with greater intensity and appeal. Video is
the answer, on condition that you deliver in the right way and to the right people without
wasting effort. Consequently the right tools are needed to analyze user behavior: how
consumers feel about applications, what application features or content they like best or
what advertising strategies arouse their curiosity.
The user experience
All interfaces can be fully customized in terms of features, layout, graphics and functionalities.
Video enhances user experience and can merge with other services such as social networks
(by means of embedding, linking, mailing, feeding, fullscreen, subtitles, chapters, speech-search,
timecode-comment, etc) nailing user attention. We also offer advertising flexibility, covering
linear or non-linear video ads, banners, texts and all IAB standard formats. Brand, product or
service awareness is achieved by graphic customization of all interfaces, both in back-end and
in front-end layers.
Revenue Platform reliability About interact
Advertising policies can bring your revenue Harmonizing the video workflow of the Flash interact SpA has over 10 years
potential to higher levels via quick time-to- Server family, the system comprises many
market and appetizing user applications. different management interfaces from the
experience in multimedia asset
same engine, the Xmanager, which keeps them management and delivery onto digital
Analyzing viewer preferences and behavior similar enough to avoid operator disorientation. networks. Combining intelligent
enables targeting efficient monetizing All the consoles have a user- friendly design to
strategies thus gaining time and effort. quickly solve the tasks they were created for. solution design with best-of-breed
Every system component offers a redundant technology, interact enables brands,
With the flexibility of campaigns, channels, and failure-backup architecture, ensuring
organizations and content owners to
zones and group targeting you can service maintenance under all adverse
ensure the best Live or Video On Demand environmental circumstances. The platform achieve the full potential of their media
experience ranging from web formats to full encodes many different video formats and assets, offering a comprehensive
HD standards even using robust desktop broadcasts the encoded files onto desktop
applications applications, websites, Flash-enabled set- multi-device publishing system
top-boxes, mobile devices and can further designed to manage, deliver and
be easily adapted for conferencing and video
measure targeted video channels and
collaboration purposes.
streaming libraries.
interact SpA - via angelo bargoni, 78 - 00153 roma | tel +39 06 58318301 | fax +39 06 58318303 | www.interact.it | sales@interact.it