Social Media in Egypt for tourism

1. Social Media in Egypt
How it changed the conversation & What it means to tourism
Fady Ramzy
Interact Egypt Country Manager
Cyberzizo Fady Ramzy
Cairo, December 18th

2. Interact
Play Innovation

3. Who is Fady Ramzy?
- Interact Egypt Country Manager
- E-Marketing consultant & speaker
- 13+ Digital Media experience
- Project Manager for Egyptair.com
- PMP, Boeing scholarship
18/12/2011
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4. Interact Egypt
- Launched in June 2009 as the headquarter for
MEA region operations
- Backed up by 15 years of Italian experience
- Customers in Italy, Austria, Egypt, Tunisia,
Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana
- One-Stop-Shop for online services
- Web/Mobile Portal development
- Mobile apps development
- Streaming platforms
- E-marketing
- Web video productions
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5. Lets
Interact

6. This is event is live broadcasted
over social media!!
#IOETI
@IOETI @InteractEgypt
Slideshare.net/interactspa/
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7. This conference’s
Top influencers??
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8. Quick Facts

9. Facebook
800 M users worldwide
9.4 M users in Egypt

10. Top Check-ins
Naama Bay 1,126
Hurghada 1,050
Sharm el Sheikh 933
Soho Square, Sharm 882
839
Luxor international airport
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17. So, conversation
has changed

18. From Web 1.0 to Web 3.0 (The web of data)
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19. From E-marketing to Online Identity
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20. From E-marketing to Online Identity
Online Newsletters Website
Video
Blog
Social
Title Text
Media
Identity
Your SEO
Brand
Web Data
Analytics
Mobile
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21. Your Social Media “Identity”
Facebook
Linkedin
Youtube
Title Text
Social Twitter
Media Social
Monitoring Media Social
Media
tools
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22. Online Identity is a
paradigm shift . . .
Title Text
Why ??!

23. Title Text
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24. Social Media is a
major building block
in your online identity
Title Text
Why ??!

25. Title Text
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26. Title Text
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27. What can social media
do for your business?

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29. The
Brand Ambassador
Title Text
concept

30. Title Text
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31. Where do we
start today?!
Title Text

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34. The Magical Methodology
Plan
Do
Check
Act
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35. Always remember
atience
ersistence
Title Text
assion

36. Share “Valuable” Content
Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
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37. Integrate!
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38. LISTEN, LISTEN & LISTEN
No listening without
Engagement
No Engagement without
listening

39. Measure & Monitor
The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
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40. Summary
please!

41. landing page
Contest & Giveaways
Interesting content
Booking

42. Build your video
Share it
Engage

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44. Go Mobile!
Geo-marketing
FourSquare
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45. Interact Egypt
http://Egypt.interact.it
Grazie! Twitter: @interactegypt
Facebook & Linkedin: Interact Egypt
Fady Ramzy
Twitter: @cyberzizo
Linkedin: Fady Ramzy
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