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Social Media Marketing
in Egypt
Figures & Trends




Cairo, December 20th

Fady Ramzy
Interact Egypt country Manager
Lets
Interact
This workshop is currently
                 TWEETED
           at this Very Moment


            #followinteract
                #SMMC
3   Social Media Marketing in Egypt   20/12/2010
Interact
Play Innovation
Interact SpA
-   Founded in 1995 in Italy
-   Subsidiary of Eurel Group with offices in
    Italy, Egypt & Luxemburg
-   International Presence with running
    operations in Italy, Greece, Egypt, Tunisia,
    Pakistan, Algeria and Kuwait
-   Joint Stock Company in December 2008
                                         Interact Egypt
                                         -   Launched in June 2009
                                         -   Headquarter for MENA
                                             solutions & services
                                         -   R&D for Mobile Solutions
                                                 20/12/2010
5      Social Media Marketing in Egypt
Digital Television



                                                          Digital Signage




on Mobile                       on the Web   Iptv/digital signage
6      Social Media Marketing in Egypt       20/12/2010
Semantic CMS
                                      Content Existing
                                      Assets CMS/ECM




                                                         Online
                                                          TV




7                                                  20/12/2010
    Social Media Marketing in Egypt
Mobile Apps




8                                     20/12/2010
    Social Media Marketing in Egypt
Social Media




9                                     20/12/2010
    Social Media Marketing in Egypt
The Web
Evolution
From Web 1.0 to Web 2.0




11                                     20/12/2010
     Social Media Marketing in Egypt
Web 3.0 = The web of data




12                                     20/12/2010
     Social Media Marketing in Egypt
What is your customer doing online?

 Searching

 Blogging

 Sharing

 Online Chatting

 Social Networking

 Playing games



13   Social Media Marketing in Egypt   20/12/2010
How Do People Really                                                               Think!?

      90%     Trust the
                                                                                                                41%
                                                                                                            Trust search Engine
                                                                                                                 Result Ads
          recommendation
          of people Known


                                                                               70%
                                                                        Trust consumers
                                                                      opinions online & also
                                                                         Brand Websites
Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire



                                                                                                   20/12/2010
        14             Social Media Marketing in Egypt
What’s trending?
16   Social Media Marketing in Egypt   20/12/2010
What marketers think in 2011?




17   Social Media Marketing in Egypt   20/12/2010
Social Media Marketing in Egypt now?




18                                     20/12/2010
     Social Media Marketing in Egypt
Is it worth it?
Numbers talk . . .
General Facts – Egypt 2010



More than   17M                         internet users




70%                declare they have seen online video at least once/week




      13%                      of internet users use Mobile Internet



                                                           20/12/2010
 20   Social Media Marketing in Egypt
Facebook
over   570 million users
                                        70% are outside the United States
Average user spends more than 55 minutes on Facebook per day



                                  over   20 millions Become fans of pages everyday
around   50% of active users log on everyday
                                                          20/12/2010
   22      INTERACT SOCIAL MEDIA SPACE
Facebook in the Middle East and North Africa



15 million now 17 million active users across the MENA.

                                  Tunisia
                                  10%                                        UAE 11%
 Morocco
 12%

                                                Egypt               Saudi
                                                22%                 Arabia
                                                                    15%


       MENA’S TOP FIVE FACEBOOK MARKETS
       ACCOUNT FOR 70% OF ALL USERS IN THE REGION


 http://www.spotonpr.com/is-social-media-important-for-20/12/2010
  23     Social Media Marketing in Egypt
 marketers-in-the-arab-world/
Facebook Facts in Egypt




Facebook users in Egypt: 3,436,140              few months later..   4,300,000
…and today  4,567,660…and counting!


       Penetration in Egypt: 4.21%          a few months later 5.36%   ..
                                     today 5.76%
   Online penetration in Egypt: 25.28% now                       27.17%
                                                    20/12/2010
  24     Social Media Marketing in Egypt
Facebook Facts in Egypt




                                          Age Groups
                                          on Facebook


      50%                                                            28%
      From 18-24                                                From 25-34


                                                        20/12/2010
 25     Social Media Marketing in Egypt
Who is leading?




 Voda fans 500+              K
 Coca fans 100+              K

                                        20/12/2010
 26   Social Media Marketing in Egypt
Facebook trends? Apps/games




                                        20/12/2010
 27   Social Media Marketing in Egypt
Facebook trends? Share/Like




                                        20/12/2010
 28   Social Media Marketing in Egypt
Facebook trends? Mobile




                                        20/12/2010
 29   Social Media Marketing in Egypt
You
Tube
Broadcast Yourself




                                          24 hours
              Hours of videos uploaded every minute




Data compiled by website–monitoring.com


                                                     20/12/2010
     31        INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself




                                    15 minutes
            What an average user spends on You Tube daily




Data compiled by website–monitoring.com


                                             20/12/2010
     32        INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself




                            100’s of millions
                Of videos are watched on mobile devices
                              every month
Data compiled by website–monitoring.com


                                             20/12/2010
     33        INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself


                                                In Egypt

     Ranked 3
              rd                               most visited website in Egypt,
                         after Google and Facebook with


                                  15 million
Alexa & Google                         playbacks per day
                                                             20/12/2010
     34          INTERACT SOCIAL MEDIA SPACE
Good morning!
Around 360,000+ Users in Egypt
Google




   http://www.spotonpr.com/menatwittersurvey/
    36     Social Media Marketing in Egypt      20/12/2010
More than 62% of twitter users
 Update their status through mobile (was 37%!)




Mashable


     37                                  20/12/2010
           INTERACT SOCIAL MEDIA SPACE
Relationships Matter




                                           20/12/2010
38   Social Media Marketing in Egypt
Relationships Matter

Over    80,000,000 Registered User on Linked in –(press.Linkedin)

A new   member joins approximately every                     second


Executives from all Fortune 500                 companies


Was around      100,000                      Now –   110,000 visitors in EgyptLinkedin press & Google


                                                                 20/12/2010
   39      Social Media Marketing in Egypt
Well, how do we
make business
      here?
The Markedu – Interact Story 




 41                                     20/12/2010
      Social Media Marketing in Egypt
Another Interact Story 




 42                                     20/12/2010
      Social Media Marketing in Egypt
43                                     20/12/2010
     Social Media Marketing in Egypt
Doing business over social media is a       Paradigm Shift

Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content



         “Look for broken arms”Andy Duncan

Got a lead? KISS……
                                           Keep It Super Simple!
                                                   20/12/2010
   44    Social Media Marketing in Egypt
Interact Egypt
                            7B Omar Shaaban,
                            Nasr city, Cairo
     Grazie!                http://Egypt.interact.it

      ‫شكرا‬
                            Fady Ramzy
                            Fady@interact.mobi
                            Twitter: @Cyberzizo
                            Linkedin: Fady Ramzy




               20/12/2010
45

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Social media marketing in MENA - Fact & Trends (updated)

  • 1. Social Media Marketing in Egypt Figures & Trends Cairo, December 20th Fady Ramzy Interact Egypt country Manager
  • 3. This workshop is currently TWEETED at this Very Moment #followinteract #SMMC 3 Social Media Marketing in Egypt 20/12/2010
  • 5. Interact SpA - Founded in 1995 in Italy - Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg - International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait - Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 20/12/2010 5 Social Media Marketing in Egypt
  • 6. Digital Television Digital Signage on Mobile on the Web Iptv/digital signage 6 Social Media Marketing in Egypt 20/12/2010
  • 7. Semantic CMS Content Existing Assets CMS/ECM Online TV 7 20/12/2010 Social Media Marketing in Egypt
  • 8. Mobile Apps 8 20/12/2010 Social Media Marketing in Egypt
  • 9. Social Media 9 20/12/2010 Social Media Marketing in Egypt
  • 11. From Web 1.0 to Web 2.0 11 20/12/2010 Social Media Marketing in Egypt
  • 12. Web 3.0 = The web of data 12 20/12/2010 Social Media Marketing in Egypt
  • 13. What is your customer doing online? Searching Blogging Sharing Online Chatting Social Networking Playing games 13 Social Media Marketing in Egypt 20/12/2010
  • 14. How Do People Really Think!? 90% Trust the 41% Trust search Engine Result Ads recommendation of people Known 70% Trust consumers opinions online & also Brand Websites Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire 20/12/2010 14 Social Media Marketing in Egypt
  • 16. 16 Social Media Marketing in Egypt 20/12/2010
  • 17. What marketers think in 2011? 17 Social Media Marketing in Egypt 20/12/2010
  • 18. Social Media Marketing in Egypt now? 18 20/12/2010 Social Media Marketing in Egypt
  • 19. Is it worth it? Numbers talk . . .
  • 20. General Facts – Egypt 2010 More than 17M internet users 70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet 20/12/2010 20 Social Media Marketing in Egypt
  • 22. over 570 million users 70% are outside the United States Average user spends more than 55 minutes on Facebook per day over 20 millions Become fans of pages everyday around 50% of active users log on everyday 20/12/2010 22 INTERACT SOCIAL MEDIA SPACE
  • 23. Facebook in the Middle East and North Africa 15 million now 17 million active users across the MENA. Tunisia 10% UAE 11% Morocco 12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION http://www.spotonpr.com/is-social-media-important-for-20/12/2010 23 Social Media Marketing in Egypt marketers-in-the-arab-world/
  • 24. Facebook Facts in Egypt Facebook users in Egypt: 3,436,140 few months later.. 4,300,000 …and today  4,567,660…and counting! Penetration in Egypt: 4.21% a few months later 5.36% .. today 5.76% Online penetration in Egypt: 25.28% now 27.17% 20/12/2010 24 Social Media Marketing in Egypt
  • 25. Facebook Facts in Egypt Age Groups on Facebook 50% 28% From 18-24 From 25-34 20/12/2010 25 Social Media Marketing in Egypt
  • 26. Who is leading? Voda fans 500+ K Coca fans 100+ K 20/12/2010 26 Social Media Marketing in Egypt
  • 27. Facebook trends? Apps/games 20/12/2010 27 Social Media Marketing in Egypt
  • 28. Facebook trends? Share/Like 20/12/2010 28 Social Media Marketing in Egypt
  • 29. Facebook trends? Mobile 20/12/2010 29 Social Media Marketing in Egypt
  • 31. Broadcast Yourself 24 hours Hours of videos uploaded every minute Data compiled by website–monitoring.com 20/12/2010 31 INTERACT SOCIAL MEDIA SPACE
  • 32. Broadcast Yourself 15 minutes What an average user spends on You Tube daily Data compiled by website–monitoring.com 20/12/2010 32 INTERACT SOCIAL MEDIA SPACE
  • 33. Broadcast Yourself 100’s of millions Of videos are watched on mobile devices every month Data compiled by website–monitoring.com 20/12/2010 33 INTERACT SOCIAL MEDIA SPACE
  • 34. Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook with 15 million Alexa & Google playbacks per day 20/12/2010 34 INTERACT SOCIAL MEDIA SPACE
  • 36. Around 360,000+ Users in Egypt Google http://www.spotonpr.com/menatwittersurvey/ 36 Social Media Marketing in Egypt 20/12/2010
  • 37. More than 62% of twitter users Update their status through mobile (was 37%!) Mashable 37 20/12/2010 INTERACT SOCIAL MEDIA SPACE
  • 38. Relationships Matter 20/12/2010 38 Social Media Marketing in Egypt
  • 39. Relationships Matter Over 80,000,000 Registered User on Linked in –(press.Linkedin) A new member joins approximately every second Executives from all Fortune 500 companies Was around 100,000 Now – 110,000 visitors in EgyptLinkedin press & Google 20/12/2010 39 Social Media Marketing in Egypt
  • 40. Well, how do we make business here?
  • 41. The Markedu – Interact Story  41 20/12/2010 Social Media Marketing in Egypt
  • 42. Another Interact Story  42 20/12/2010 Social Media Marketing in Egypt
  • 43. 43 20/12/2010 Social Media Marketing in Egypt
  • 44. Doing business over social media is a Paradigm Shift Don't Sell You do not make money with social media, you make money with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy Duncan Got a lead? KISS…… Keep It Super Simple! 20/12/2010 44 Social Media Marketing in Egypt
  • 45. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ Fady Ramzy Fady@interact.mobi Twitter: @Cyberzizo Linkedin: Fady Ramzy 20/12/2010 45