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INTERACT SOCIAL
MEDIA WOKSHOP
Tips and tricks




Cairo, June 23rd
Social Media Marketing Tips




 Where do we really

      start
1st Stage
Your Current Status!




                       Ask Some
                       Important
                       Questions!
Social Media Marketing Tips




  What’s Your        Goal!?
  Maintaining Relations?
  Building Awareness?
  Selling?


   4                                   24/06/2010
         INTERACT SOCIAL MEDIA SPACE
Social Media Marketing Tips




       What’s Your        Budget?
       84% Marketers think it’s necessary to shift to online media marketing.
       Cost Effective



   5                                                 24/06/2010
          INTERACT SOCIAL MEDIA SPACE
Message you
                      What is the
                      want to send?!?
                      Remember to keep your Tone and Style
                      aligned with your Brand Image.




6                                              24/06/2010
    INTERACT SOCIAL MEDIA SPACE
Target
Do you know your

Audience!?
Know them well
Understand their language
and their Mediums
AKA : Social Networks!




7                                   24/06/2010
      INTERACT SOCIAL MEDIA SPACE
Social Media Marketing Tips




                                  What’s Your

                                  Platform
                                  and Why!?

                                  Facebook? Twitter? You Tube?!
                                  Linked in? Apps!? Games? Etc!
                                  - Your choice based on your Targets
                                  - Your Taregts based on your Goals

8                                           24/06/2010
    INTERACT SOCIAL MEDIA SPACE
2nd Stage
Your Social Media Identity




                         What’s
                         Next!?
Social Media Marketing Tips




        Create Your Presence
                                 Reflect Who you are
                                maintain your character
                                  Keep your Identity
                                   Promote yourself
                          take your in-store personality online




   10                                                   24/06/2010
         INTERACT SOCIAL MEDIA SPACE
Your Customer Vs. Your Social Media Efforts




11                                  24/06/2010
     INTERACT SOCIAL MEDIA SPACE
Social Media Marketing Tips




        Build Trust & Credibility
                              portray yourself as an Expert
                     it shows how established and reliable you are!
                                 That’s promotion, too!




   12                                                 24/06/2010
         INTERACT SOCIAL MEDIA SPACE
Social Media Marketing Tips




                                       Be Fun
                      use attractive means to capture the attention.
                             Social Media is not newspapers
                              It’s a two-way communication
                                     Interactive & lively




   13                                                  24/06/2010
         INTERACT SOCIAL MEDIA SPACE
3rd Stage
Your Results




           How to
         Guarantee
     Favorable Results!?
Engage
Engage yourself with your targets
  and engage your targets with you.

Initiate a Conversation!

It Gives a SOUL to your Online Marketing!



   15                                       24/06/2010
         INTERACT SOCIAL MEDIA SPACE
Share
Content                            True Lemon has grown its Facebook
                                   Page from 1,034 fans to 7,000 in
                                   three months by asking fans to interact
                                   and share content

16                                            24/06/2010
     INTERACT SOCIAL MEDIA SPACE
Involve!                       Important : achieve a level of involvement with
                               your audience!!
                               Create a dynamic online persona.

                               No one wants to read a Twitter stream that only
                               deals with menu updates or sales — people want
                               to engage with a brand.
                               Make it Personal!
17                                                    24/06/2010
     INTERACT SOCIAL MEDIA SPACE
People want their service/Product

LISTEN                             Providers, to listen to what they
                                   need!
                                                      They need Care
                                                         and Attention!


                                                          They will stick to
                                                          you..If you
                                                          listen to them!




18                                               24/06/2010
     INTERACT SOCIAL MEDIA SPACE
ACT Promptly!



19                                 24/06/2010
     INTERACT SOCIAL MEDIA SPACE
Measure & Monitor
                                   Social Media made it easy for you to
                                   measure the results of your efforts, faster
                                   then ever! Faster than any other media!

                                   You Get instant feedback.
                                   You Make Immediate Actions
20                                                    24/06/2010
     INTERACT SOCIAL MEDIA SPACE
All the Results


21                                 24/06/2010
     INTERACT SOCIAL MEDIA SPACE
ARE


22                                       24/06/2010
     INTERACT SOCIAL MEDIA SPACE
Hanging


23                                 24/06/2010
     INTERACT SOCIAL MEDIA SPACE
By


24                                      24/06/2010
     INTERACT SOCIAL MEDIA SPACE
Your


25                                        24/06/2010
     INTERACT SOCIAL MEDIA SPACE
CONSISTENCY!
                        It’s not about how many social media networks
                        You are on. It’s about how deep you are with Each!
                        How consistent you are with your targets.
                        You must follow up to achieve the optimum
                        “Mutual Benefit” between you and your customers.

26                                                 24/06/2010
     INTERACT SOCIAL MEDIA SPACE
If you use this Media appropriately?




27                                  24/06/2010
      INTERACT SOCIAL MEDIA SPACE
If you use this Media appropriately?




28                                  24/06/2010
      INTERACT SOCIAL MEDIA SPACE
You won’t be spending




29                                 24/06/2010
     INTERACT SOCIAL MEDIA SPACE
You’ll Rather be

           Investing!!



30                                     24/06/2010
     INTERACT SOCIAL MEDIA SPACE
Interact Egypt
                                                 7B Omar Shaaban,
                                                 Nasr city, Cairo
                                                 http://Egypt.interact.it
                          Grazie!
                                                 Contacts:sales@interact.it
                                                 Phone: 2024149624




                                    24/06/2010
31   INTERACT SOCIAL MEDIA SPACE

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Social Media Workshop :Tips and tricks Of Social Media Marketing

  • 1. INTERACT SOCIAL MEDIA WOKSHOP Tips and tricks Cairo, June 23rd
  • 2. Social Media Marketing Tips Where do we really start
  • 3. 1st Stage Your Current Status! Ask Some Important Questions!
  • 4. Social Media Marketing Tips What’s Your Goal!? Maintaining Relations? Building Awareness? Selling? 4 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 5. Social Media Marketing Tips What’s Your Budget? 84% Marketers think it’s necessary to shift to online media marketing. Cost Effective 5 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 6. Message you What is the want to send?!? Remember to keep your Tone and Style aligned with your Brand Image. 6 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 7. Target Do you know your Audience!? Know them well Understand their language and their Mediums AKA : Social Networks! 7 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 8. Social Media Marketing Tips What’s Your Platform and Why!? Facebook? Twitter? You Tube?! Linked in? Apps!? Games? Etc! - Your choice based on your Targets - Your Taregts based on your Goals 8 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 9. 2nd Stage Your Social Media Identity What’s Next!?
  • 10. Social Media Marketing Tips Create Your Presence Reflect Who you are maintain your character Keep your Identity Promote yourself take your in-store personality online 10 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 11. Your Customer Vs. Your Social Media Efforts 11 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 12. Social Media Marketing Tips Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too! 12 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 13. Social Media Marketing Tips Be Fun use attractive means to capture the attention. Social Media is not newspapers It’s a two-way communication Interactive & lively 13 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 14. 3rd Stage Your Results How to Guarantee Favorable Results!?
  • 15. Engage Engage yourself with your targets and engage your targets with you. Initiate a Conversation! It Gives a SOUL to your Online Marketing! 15 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 16. Share Content True Lemon has grown its Facebook Page from 1,034 fans to 7,000 in three months by asking fans to interact and share content 16 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 17. Involve! Important : achieve a level of involvement with your audience!! Create a dynamic online persona. No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand. Make it Personal! 17 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 18. People want their service/Product LISTEN Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them! 18 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 19. ACT Promptly! 19 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 20. Measure & Monitor Social Media made it easy for you to measure the results of your efforts, faster then ever! Faster than any other media! You Get instant feedback. You Make Immediate Actions 20 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 21. All the Results 21 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 22. ARE 22 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 23. Hanging 23 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 24. By 24 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 25. Your 25 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 26. CONSISTENCY! It’s not about how many social media networks You are on. It’s about how deep you are with Each! How consistent you are with your targets. You must follow up to achieve the optimum “Mutual Benefit” between you and your customers. 26 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 27. If you use this Media appropriately? 27 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 28. If you use this Media appropriately? 28 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 29. You won’t be spending 29 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 30. You’ll Rather be Investing!! 30 24/06/2010 INTERACT SOCIAL MEDIA SPACE
  • 31. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo http://Egypt.interact.it Grazie! Contacts:sales@interact.it Phone: 2024149624 24/06/2010 31 INTERACT SOCIAL MEDIA SPACE