11. Step 4: Respond & engage
Be there!
Position yourself as a knowledgeable and
trustworthy expert in your domain
80/20: 80% personal & conversational, 20% about
the company I work for
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Twitter
12. Step 4: Respond & engage
Share useful info: your blog, your website?
Share links: tweetmeme
Share photos and videos
Invite users to share
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Twitter
15. Customer care: Presence and response
make your Twitter presence known
Respond quickly and transparently
Be authentic and transparent
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Twitter