The Cloud and Mobile Demystified: Good For Your Business?

The Cloud and Mobile
Demystified: Good
For YOUR Business?
Tuesday, October 9th 2012

Presented by John Foley, Jr.
CEO, interlinkONE and Grow Socially
The Cloud and Mobile Demystified: Good For YOUR Business?
John Foley, Jr. | Grow Socially | 2012

First… THANK YOU!

• For Being Here!

• For Being Willing to Learn and Engage!

• For Liking My Boston Accent!


Today’s Overview

• Brief Introduction

• The Communications Landscape:
Untethered!

• The Cloud: What You Need to
Know

• Mobile: Technologies &
Strategies to Grow Your Business

• Final Thoughts and Questions


Brief Introduction


Intro: John Foley, Jr.

•
I love Mar(H)keting!
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Keep Your Phone On!

• Feel free to Tweet, Post, Update, Email, take notes,
photos, and more!

@JohnFoleyJr
#GraphExpo

Let’s Connect Later!

• Visit us at Booth 1071 and 1072!

• We are in the Marketing Pavilion.


Books to Help You Grow Your Business

 Printers – Business Transformation

 Mailers, Fulfillment providers–
Business Transformation

 All Businesses –
Untethered Marketing:
Mobile and the Cloud


Get Involved!

• Grab your handout card! I want feedback!

I hope you’ll participate!!

Ready to Get Involved?

• POLL Question #1:
How many mobile devices
(smartphones/tablets) are
currently owned by your
household?
View Results: http://ilnk.me/GRResult1


The Communications
Landscape: Untethered!


The Way We Communicate is Changing

• “Kitchen Table
Effect”

• Generational
Differences


Hardware Is Driving Changes


Our Phones Continue to Get “Smarter”

• Better Cameras
• Bigger Screens
• Easier Navigation
• NFC


Apps Are Driving Changes


eBooks & eReaders: As Common as Gerber


This Untethered Approach = Big Data

• “The sheer volume of data
created by U.S. companies alone
each year is enough to fill ten
thousand Libraries of Congress.”
– SAP CEO Bill McDermott, May 2012.


Infographic:
“Data: Every
Minute of the
Day!”

Source: Mashable

Source URL:
http://ilnk.me/11e89

What Does this Mean For Business?

• Companies Need Better Ways:
– Store Data
– Search Data
– Mine Data for Valuable Sales & Marketing Insights
– Reach the Mobile Audience
– Satisfy the needs of the “On-the-Go” Consumer


The Cloud:
What You Need to Know


Defining the Cloud

• “Cloud computing is the delivery of computing as
a service rather than a product, whereby shared
resources, software, and information are provided to
computers and other devices as a utility over a
network.”

Source: http://en.wikipedia.org/wiki/Cloud_computing


Video About the Cloud

• Possible Videos to Use:

• http://www.youtube.com/watch?v=_eq3Sj1GGs8

• Or..

• http://www.youtube.com/watch?v=TTNgV0O_oTg


Practical Ways we Use the Cloud Each Day

SAAS: Campaigns, QR Codes, Web-to-Print
File Storage and Sharing

Email: Work & Personal

Uploading Pictures Taking Notes at Conferences


Defining The Cloud: Illustration


What Does the Cloud Mean to Your Business?

• For a moment, think for about assets such as:
– Databases
– Servers
– Software Applications
– Intranets

• Where do they currently reside for your business?


Illustration: Without the Cloud

• Let’s say you needed a place to live.

• You could either:
– Build a house
– Rent an apartment


If you built the house…

• You would need to:
– Prepare and know ahead of
time how much you plan to
grow – how many kids, how
many rooms, how many
pets.

– Be prepared to handle all
maintenance.

– On the plus side, you could
customize it as much as you
want.


But if you rented an apartment…

• You would have flexibility:
– Start with one unit... then
expand or downsize easily.

– No need to worry about
maintenance.

– Benefit from the infrastructure
that the builder created.

– Just pay your rent and utilities
– for what you need.

Let’s connect that illustration to the cloud

You have the choice:
• Building Your Own House:
– Buy your own servers
– Hire an IT team to keep them up, perform regular
maintenance, & be in charge of security.

• Rent an Apartment
– Rent space on servers in massive data center
– Reduce the amount of IT resources you need to own
– Focus on your core competencies!


Why Are Companies Moving to the Cloud?

Reasons listed in CompTIA July 2012 survey:

• 50% because of a desire to cut costs
• 44% because IT says it’s a better option
• 43% because it reduces capital expenditures
• 42% because it enables modernization
of legacy IT systems.

Source: http://www.businessnewsdaily.com/2890-cloud-computing-robust-growth.html


Long-Term Approach – with Benefits

Source: http://mashable.com/2011/12/11/cloud-computing-business-infographic/


Wait! Are there any potential drawbacks?

• Fear of Unavailability: If it goes down, you’re more
helpless than if you have own the equipment.

• Data Ownership and Data Exchange: If your cloud
provider goes out of business, what happens?

• Giving up Some Control: Allowing other
people/companies to have authority to handle your
data.


How Your Business Could Benefit: Example 1

• Software Solutions: SAAS Models

– Campaign Management
– Order Fulfillment / Inventory Management
– Mobile Solutions: Websites, QR Codes
– Digital Asset Management

• Those all require data, up-time, scalability… and the
Cloud can deliver that affordably through SAAS.



• Improve Customer Service

– Use a Cloud/SAAS-based CRM system

– Allow reps to access key data anywhere, anytime.

– Provide online forums that contain text, images, videos,
PDFs, training documents, and more. Store it in the Cloud
and make it easy for your customers to access it.



• Grow At Your Own Pace

– Transforming your business into a provider of many
marketing services means you will hold more data, and
need hardware and services.

– Rather than investing into your own equipment with
everything you might need some day, take advantage of
the Cloud to expand as you Grow...

– … and get Started quickly and affordably!


Final Thoughts on the Cloud

• It may not be right for every application that your
business needs right now. But there are many
benefits:
Top 10 Benefits
• Saves Time • Consumers Are Trending There

• Reduces Cost/Investment • Social Network Data is There

• Less Glitches to Worry About • No Need for Hardware Hiccups

• Better/Fancier Technology • Reduce IT Expenses

• Mobilization • Grow at your own Pace

Mobile: Technologies &
Strategies to Grow Your
Business


Ready to Get Involved?

• POLL Question #2:
Which mobile solutions has your
company utilized/provided?

View Results: http://ilnk.me/GRResult2


Mobile is Shaking up Marketing!

• Mobile Devices
(Smartphones, Tablets)

• QR Codes

• Near Field Communication
(NFC)

• SMS/Texting

• Augmented Reality


Smartphone Sales

• In 2012, 657 million smartphones predicted
to be sold, up from 459 million in 2011 (JP
Morgan)


Smartphone Adoption

50% Smartphone Adoption in the U.S.


Smartphone Domination on Web Browsing

Source: Morgan Stanley


Big Brands Are Moving Forward with Mobile

“We have to embrace these changes. What we have to
do is provide anytime, anywhere access. The customer
is demanding that.”
June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/


Now…

• Let’s chat about how you can effectively
integrate mobile for your organization and
other customers!


HOW YOU CAN BENEFIT:
QR CODES & THE MOBILE WEB


Proprietary vs. Non-Proprietary


How Can They Be Used?

• Let’s look at some QR Code
solutions in action!


PURL, QR Code: Registration Page


GURL, QR Code: Registration Page


For Self-Promotional Efforts


To Promote Product Launches


To Drive Sales

• Mailer for
buying tools
online

• Included two
response
mechanisms


Appointment/Scheduling


Fundraising/Donations


Tip: Shorten the URL!


Tip: Provide Clear Directions


Tip: Important! Include Padding


Tip: Mobilize the Website


Tip: Test, Track, Measure


What To Look for In a Creator

• Can you change the URL?
• Does the solution shorten the URL?
• Bulk-Upload Capability
• Measurement and Tracking?


Creating QR Codes for PURLs

• Upload Your Mailing List
• Generate the PURLs
• Export the list, including the PURL

http://www.theQRToolKit.com

Huge Key: Provide a Mobile Website!

=
Source: http://www.flickr.com/photos/23844524@N03/5002051362/


Mobile Website Goals

• Quick Loading Time

• Easy to Read

• Simple Interaction

• But Still Relevant
And Useful!


Key Thoughts Before Building

• Treat the needs of the “on-the-
go” user differently than those of
a desktop/laptop browser.

– On-the-go or in a rush
– Extremely interested in the offer –
help them take immediate action.


Tip: Include Forms to Capture Data

• Simplify Forms: Limit Use of Open-Ended Questions,
# of fields in general.


Final Thoughts

• QR Codes can work successfully – but you must
follow best practices

• Mobile websites must be simple, but they can also
be a great way to capture leads, generate sales, and
more.


SMS/TEXT-MESSAGING


Why Talk About SMS?

• “It takes 90 minutes for the average person to
respond to an email. It takes 90 seconds for the
average person to respond to a text message.”

Source: Mobile Marketing Association


SMS/Texting: Plenty of Uses!

• Text-to-e-Mail campaigns
Over 90% of
• Subscription text alerts texts from SMS
• Voting/Polling messaging
campaigns are
• Mobile fan clubs read by
• Premium SMS sweepstakes recipients,
generating
• Corporate marketing average
response rates
of 15%-30% or
more!
Source: Mobile Marketing Association


SMS/Text: Example 1

• Users were
encouraged to
opt-in to receive
weather-related
mobile
notifications
based on their ZIP
code.

• Helped ACE to
build their
database too!


SMS/Text: Example 2


Adding SMS to Your List of Services

• Need ability to send outbound messages

• Need ability to use Shortcodes to accept SMS
Responses

• Understand SMS/Opt-In Rules: It’s key to start
building the mobile/SMS database now!


AUGMENTED REALITY


Augmented Reality Becoming Accessible

Source: Juniper Research

Interactive Print & Mail: Layar

Watch the video: http://ilnk.me/LayarVideo

Using Layar to Augment Reality


Getting Started with AR

• Start experiencing it yourself – download the Apps,
test, play, & get inspired!

• Check out Kevin Keane’s list of AR apps

• Augment your own material.

• Start talking about it to clients!


NEAR FIELD COMMUNICATION


NFC: Lots of Potential Uses!

• “Near field communication, or NFC, allows for
simplified transactions, data exchange, and
connections with a touch”.


Tap To Connect!


Getting Started with NFC

• Check if you have a phone that is NFC-enabled

• Sign up for news sites and Google Alerts that
mention and highlight NFC campaigns

• Start mentioning it to your clients!


MOBILE PAYMENTS


Square

• Easily accept
credit cards from
mobile devices

• 2.75% per swipe
– no other fees


Custom Apps


Mobile Payments & You

• Ideas for putting Square to use:
– Sales at conferences, trade shows, Chamber of Commerce
events, etc.

– Point of sale jobs at the shop

– Big benefit: demonstrates to customers that you are
paying attention to and moving forward with new
technologies!


SELLING MOBILE SOLUTIONS


How Do You Make $ on QR Codes?

• Help Customers in Their Mobile Strategy

• Custom QR Code Design

• Mobile Website Creation

• Build a Database!

• Reporting, Analyzing, Strategy

• Put it in a Campaign!


Before You Start Selling…

• Is your website mobile-
optimized?

• Smartphones for demos

• Understand limitations &
advantages.

• Add “mobile marketing” to
your business strategy and
marketing plans!

How you can promote it

• On your website

• On your social networks

• QR Codes on print

• Email efforts

• Webinar Credit: http://www.flickr.com/photos/63299638@N00/2847937438/


Sales Opportunity #1

• QR Codes need mobile
sites! There are plenty
without.



• Any printed piece/mailing
with a URL that may reach
the growing mobile
audience.



• Any customer that has a
website that is not mobile-
optimized.


Final Thoughts on Mobile

• Smartphones and Tablets are Disruptors… and they
are here to stay!

• QR Codes are best way today to integrate print, mail,
and and mobile.

• Think outside the box with NFC, Augmented Reality,
and SMS.

• Start talking about mobile to your customers today!

Final Thoughts
and Questions


These Are Game-Changers: We Must Adapt


Build an Untethered Marketing Strategy

• Take stock of current investments (active or planned)
in hardware and software.

• Aggressively investigate options for utilizing
Cloud/SAAS before investing.

• Start taking steps to reach the growing mobile
audience in your own marketing efforts!

• Become the Mobile Services Provider to your clients.

Untethered Education

• Continue to stay up-to-speed on Technology.

• Sources:
– Mashable.com
– MobileMarketer.com
– iFlyMobi.com


Final Thought

• If you want your organization to move forward
successfully and to thrive, you must be:

An Agent of Change


Q & A / Contact Me!: http://ilink.me/JR

QR Code

iFlyMobi.com


Have More Questions?

•Visit
http://interlinkONE.com


THANK YOU!


The Cloud and Mobile Demystified: Good For Your Business?

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